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Where Will AI Take Us?

Where Will AI Take Us?

Author Jeremy Wagstaff wrote a very thought provoking article on the future of AI, and how much of it we could predict based on the past. This insight expands on that article. Artificial Intelligence (AI) refers to the simulation of human intelligence in machines that are programmed to think and learn. These machines can perform tasks that typically require human intelligence, such as visual perception, speech recognition, decision-making, and language translation. Many people think of artificial intelligence in the vein of how they personally use it. Some people don’t even realize when they are using it. Artificial intelligence has long been a concept in human mythology and literature. Our imaginations have been grabbed by the thought of sentient machines constructed by humans, from Talos, the enormous bronze automaton (self-operating machine) that safeguarded the island of Crete in Greek mythology, to the spacecraft-controlling HAL in 2001: A Space Odyssey. Artificial Intelligence comes in a variety of flavors, if you will. Artificial intelligence can be categorized in several ways, including by capability and functionality: You likely weren’t even aware of all of the above categorizations of artificial intelligence. Most of us still would sub set into generative ai, a subset of narrow AI, predictive ai, and reactive ai. Reflect on the AI journey through the Three C’s – Computation, Cognition, and Communication – as the guiding pillars for understanding the transformative potential of AI. Gain insights into how these concepts converge to shape the future of technology. Beyond a definition, what really is artificial intelligence, who makes it, who uses it, what does it do and how. Artificial Intelligence Companies – A Sampling AI and Its Challenges Artificial intelligence (AI) presents a novel and significant challenge to the fundamental ideas underpinning the modern state, affecting governance, social and mental health, the balance between capitalism and individual protection, and international cooperation and commerce. Addressing this amorphous technology, which lacks a clear definition yet pervades increasing facets of life, is complex and daunting. It is essential to recognize what should not be done, drawing lessons from past mistakes that may not be reversible this time. In the 1920s, the concept of a street was fluid. People viewed city streets as public spaces open to anyone not endangering or obstructing others. However, conflicts between ‘joy riders’ and ‘jay walkers’ began to emerge, with judges often siding with pedestrians in lawsuits. Motorist associations and the car industry lobbied to prioritize vehicles, leading to the construction of vehicle-only thoroughfares. The dominance of cars prevailed for a century, but recent efforts have sought to reverse this trend with ‘complete streets,’ bicycle and pedestrian infrastructure, and traffic calming measures. Technology, such as electric micro-mobility and improved VR/AR for street design, plays a role in this transformation. The guy digging out a road bed for chariots and Roman armies likely considered none of this. Addressing new technology is not easy to do, and it’s taken changes to our planet’s climate, a pandemic, and the deaths of tens of millions of people in traffic accidents (3.6 million in the U.S. since 1899). If we had better understood the implications of the first automobile technology, perhaps we could have made better decisions. Similarly, society should avoid repeating past mistakes with AI. The market has driven AI’s development, often prioritizing those who stand to profit over consumers. You know, capitalism. The rapid adoption and expansion of AI, driven by commercial and nationalist competition, have created significant distortions. Companies like Nvidia have soared in value due to AI chip sales, and governments are heavily investing in AI technology to gain competitive advantages. Listening to AI experts highlights the enormity of the commitment being made and reveals that these experts, despite their knowledge, may not be the best sources for AI guidance. The size and impact of AI are already redirecting massive resources and creating new challenges. For example, AI’s demand for energy, chips, memory, and talent is immense, and the future of AI-driven applications depends on the availability of computing resources. The rise in demand for AI has already led to significant industry changes. Data centers are transforming into ‘AI data centers,’ and the demand for specialized AI chips and memory is skyrocketing. The U.S. government is investing billions to boost its position in AI, and countries like China are rapidly advancing in AI expertise. China may be behind in physical assets, but it is moving fast on expertise, generating almost half of the world’s top AI researchers (Source: New York Times). The U.S. has just announced it will provide chip maker Intel with $20 billion in grants and loans to boost the country’s position in AI. Nvidia is now the third largest company in the world, entirely because its specialized chips account for more than 70 percent of AI chip sales. Memory-maker Micro has mostly run out of high-bandwidth memory (HBM) stocks because of the chips’ usage in AI—one customer paid $600 million up-front to lock in supply, according to a story by Stack. Back in January, the International Energy Agency forecast that data centers may more than double their electrical consumption by 2026 (Source: Sandra MacGregor, Data Center Knowledge). AI is sucking up all the payroll: Those tech workers who don’t have AI skills are finding fewer roles and lower salaries—or their jobs disappearing entirely to automation and AI (Source: Belle Lin at WSJ). Sam Altman of OpenAI sees a future where demand for AI-driven apps is limited only by the amount of computing available at a price the consumer is willing o pay. “Compute is going to be the currency of the future. I think it will be maybe the most precious commodity in the world, and I think we should be investing heavily to make a lot more compute.” Sam Altman, OpenAI CEO This AI buildup is reminiscent of past technological transformations, where powerful interests shaped outcomes, often at the expense of broader societal considerations. Consider early car manufacturers. They focused on a need for factories, components, and roads.

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Salesforce Data Cloud

Salesforce Data Cloud Free Edition

Let Tectonic clarify a misconception circulating in the Salesforce community regarding the Salesforce Data Cloud Free Edition. As you may recall, Salesforce unveiled at Dreamforce 2023 that a Data Cloud edition would be accessible at no charge to clients using Sales and Service Cloud Enterprise Edition. This announcement was also reiterated in Salesforce’s February 2024 press release focusing on Marketing Cloud Growth Edition. (Queue the voice in the commercial “some restrictions may apply”.) To dispel any confusion, it’s essential to emphasize there is potential benefit from this offer, but you still require Sales or Service Enterprise Edition. Merely having Marketing Cloud or Account Engagement does not make you eligible. Salesforce Data Cloud Free Edition Considerations For Sales and Service Enterprise Edition Customers wondering about the no-cost Data Cloud offer, the next steps require careful consideration. While the prospect of getting an account provisioned might be exciting, preparation is key. Data Cloud holds the potential to revolutionize your organization, making a well-crafted plan, strategy, and vision imperative. These elements form the basis and foundation of effective change management. Without a comprehensive plan, vision, consensus, and understanding, embarking on Data Cloud implementation could lead to various challenges: Drawing from our experience, diving into Data Cloud without a clear plan often results in these issues. However, before formulating a plan, it’s vital to assess your organization’s readiness based on several key criteria. These factors impact the feasibility of implementing Data Cloud: Data Cloud Readiness Criteria: Respectfully, while the prospect of a no-cost Data Cloud offer is exciting, careful preparation, assessment, and strategic planning are crucial for ensuring a successful and transformative implementation within your organization. Otherwise, it becomes just another unused tool in your martech stack. Like Related Posts 50 Advantages of Salesforce Sales Cloud According to the Salesforce 2017 State of Service report, 85% of executives with service oversight identify customer service as a Read more CRM Cloud Salesforce What is a CRM Cloud Salesforce? Salesforce Service Cloud is a customer relationship management (CRM) platform for Salesforce clients to Read more How Travel Companies Are Using Big Data and Analytics In today’s hyper-competitive business world, travel and hospitality consumers have more choices than ever before. With hundreds of hotel chains Read more Integration of Salesforce Sales Cloud to Google Analytics 360 Announced In November 2017, Google unveiled a groundbreaking partnership with Salesforce, outlining their commitment to develop innovative integrations between Google Analytics Read more

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Salesforce Einstein

Use AI to Prep for Meetings

Sales is fundamentally a relationship-oriented endeavor, where representatives invest substantial time delving into lead interests, needs, and behaviors to fortify connections. What if you could Using AI to prep for meetings? Imagine a tool that assumes this responsibility, endowing you with the ability to swiftly acquaint yourself with pertinent information. Here’s what AI can accomplish: it undertakes the arduous research, analyzing both public and CRM data to succinctly encapsulate vital prospect details essential for pre-meeting preparation. If you have specific queries, just pose a question, and AI promptly provides a powered response. Consider this scenario: A sales representative steps in for a colleague on leave, aiming to catch up on major accounts. They leverage Einstein in Sales Cloud, filtering deals with a revenue exceeding $100,000. Many of these deals boast extensive historical data, a formidable amount to sift through. Einstein streamlines the process by presenting deal summaries encompassing crucial information such as involved parties, recent activities, potential risks, and recommended next steps. How to use AI to prep for meetings Einstein goes a step further, flagging an email from a customer with pricing queries awaiting a response. The rep seeks guidance: “What key information should I know about this customer before addressing the email?” Einstein synthesizes the deal in plain language, offering key account details and insights from past meetings to seamlessly resume the conversation. In other words, Einstein answers the reps question – in seconds. Sales Summaries for Sales Cloud becomes the go-to solution for instant meeting preparation, enabling sellers to navigate meetings with agility. Elevate your selling velocity with integrated AI directly in your CRM. Provide each seller with an AI assistant to turbocharge sales across the cycle, automating tasks, expediting decisions, and steering sellers towards swift closures. Einstein 1 allows effortless customization and integration of AI into various workspaces. Here are some key functionalities: 1. Call Summaries & Exploration: Bid farewell to tedious note-flipping. Ask Einstein to synthesize critical call information swiftly, generating concise summaries or identifying pivotal takeaways and customer sentiment from sales calls. 2. Prospect and Account Research: Streamline research on prospects and accounts. Summarize CRM records to gauge deal viability, competitor involvement, and more. Fetch real-time data updates from the news, and direct Einstein to update lead or opportunity records effortlessly. 3. Call Insights: Identify crucial moments from sales conversations. Instantly recognize objections, pricing attitudes, and questions asked without sifting through entire calls. Accelerate deal progression with conversation insights related to opportunities. 4. Relationship Graphs: Discern relationship networks effortlessly. Grasp prospect and customer networks for each deal, with automatic population of contacts and relevant details to fortify relationships with decision-makers. 5. Relationship Insights: Unearth new relationship insights with support from external data. Gain vital context from diverse sources across the web, seamlessly integrated into your CRM, and automatically update existing records with newfound information. Generative AI for Sales: Generative AI employs straightforward prompts to craft copy (e.g., prospecting emails) and provide recommendations (e.g., suggestions for quick-win deals). It analyzes existing sales and customer data to assist in drafting emails and determining messages or resources that would propel a sales conversation forward. Integration into a CRM, the hub of sales and customer data, is the likely destination for these capabilities. And while we’re at it – Real-Time Improvement of Sales Presentations: Crafting compelling presentations demands significant time and effort. Generative AI, activated through text-based prompts in presentation tools, facilitates the creation of customized decks and pitches within minutes. Early versions of real-time coaching are emerging, where AI-based guidance, embedded in video conferencing tools, evaluates live presentations to ensure they address the prospect’s pain points effectively. This advanced system, triggered by specific keywords, can recommend prospect-specific information, transforming your presentation into a tailored and impactful experience. Like Related Posts 50 Advantages of Salesforce Sales Cloud According to the Salesforce 2017 State of Service report, 85% of executives with service oversight identify customer service as a Read more Salesforce Artificial Intelligence Is artificial intelligence integrated into Salesforce? Salesforce Einstein stands as an intelligent layer embedded within the Lightning Platform, bringing robust Read more Salesforce’s Quest for AI for the Masses The software engine, Optimus Prime (not to be confused with the Autobot leader), originated in a basement beneath a West Read more How Travel Companies Are Using Big Data and Analytics In today’s hyper-competitive business world, travel and hospitality consumers have more choices than ever before. With hundreds of hotel chains Read more

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Salesforce Success Story

Case Study: Salesforce Nonprofit Success Pack Configuration Correction

A Community Foundation located in the Northwest United States supported by donors / members that provides philanthropic leadership in the Northwest through awarding of grants and sponsorships to nonprofit organizations, student scholarships, and the coordination of collaborative responses to the region’s complex needs had an improperly installed Salesforce Nonprofit Success Pack. Salesforce Nonprofit Success Pack Configuration Correction case study. Industry: Nonprofit Problem: Nonprofit client uses Salesforce NonProfit Success Pack to maintain member data and associated donation records, but the solution was originally configured incorrectly, resulting in: Implemented : Our solution? Tectonic performed analysis on the existing Salesforce NonProfit Success Pack solution and identified errors and made improvements.  The following activities were performed during the project: Results: Salesforce offers customized solutions for the nonprofit and NGO industries, assisting companies in this field to provide outstanding donor and member experiences, optimize workflows, and spur expansion to further extend the reach of their good works. These solutions make use of the Salesforce Nonprofit Success Pack to improve communication, organize data, and provide a customized experience. Salesforce offers digital transformation technology for NGO, religious instutions and Nonprofit industries. If you are considering a Salesforce nonprofit implementation, contact Tectonic today. Like2 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

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Salesforce and Catchlight Integration

Salesforce and Catchlight Integration

Leverage data and insights from Catchlight directly in Salesforce Quickly enrich and score your leads based on unique data and insights. With Salesforce and Catchlight Integration. Enrich Leads Through the Catchlight app on Salesforce, you can quickly and easily add data and insights to lead profiles, giving marketing, business development, and advisors a unique view into the background and anticipated needs of your leads. Lead enrichment data may include estimated investable assets and income, age range, home ownership, education and employment history, life events, personal interests, hobbies, and more. All of this data can help business development representatives and advisors make more meaningful connections with prospects.  Don’t forget the old saying, its not always who you know but what you know that is important. Route Leads Using Catchlight’s unique profile insights, leads can be routed to the right resource or added to the proper campaign based on existing workflows.  For example, a new lead enters Salesforce and through the Catchlight enrichment process, it is found that the lead is a business owner, nearing retirement, and has $1M+ in investable assets.  This new lead can be routed to the advisor best equipped to help this individual with their specific goals.  Explore Leads Not only will the Catchlight app on Salesforce enrich net new leads, you can also build enriched profiles for existing records. Adding additional data and insights on existing leads can give you a new perspective on old names. You’ll be able to create segments such as HENRYs who have received company stock, or affluent/mass affluent white collar professionals who may be in the market for estate planning. Defining segments with Catchlight insights can help improve your nurture campaigns helping to ensure that you are delivering the right messages, to the right prospects, at the right time. All enabled by Catchlight. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

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Communications Cloud Summer 24

Communications Cloud Summer 24

Salesforce Communications Cloud Summer ’24 Release: Elevating Business Performance and Workflow Efficiency With its Summer ’24 release, Salesforce Communications Cloud unveils an array of powerful new capabilities designed to elevate business performance and optimize workflow efficiency. In this blog, we’ll explore some of our favorite new features, including Field Service improvements that provide technicians with better insights and user experiences, new TM Forum API integrations, and Enterprise Sales Management (ESM) enhancements. Field Service Field Service for Industries optimizes field operations by equipping service teams with advanced tools, enabling companies to maximize asset lifetime value and enhance customer satisfaction. This release includes unique capabilities tailored for field technicians to help with work order execution and asset management. TM Forum In the latest Summer ’24 release, Salesforce has delivered two additional TM Forum APIs, enabling seamless integration of Communications Cloud instances with external systems. These include the TMF620 outbound Product Catalog Management and TMF651 inbound Agreement Management APIs. Enterprise Sales Management Conclusion The main features in the Summer ’24 release allow businesses to operate more efficiently, enhance user experience, and create an open and flexible platform with TM Forum APIs. There are also many other exciting enhancements such as CPQ API improvements, built-in diagnostic tools for EPC configuration, and more. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

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Salesforce Education Cloud for Educational Challenges

Salesforce Education Cloud for Educational Challenges

Educational institutions today confront a multitude of complex challenges, ranging from disjointed information systems to the need for agility in meeting evolving educational demands. Salesforce Education Cloud presents a unified solution aimed at overcoming these obstacles by enhancing operational efficiencies, boosting student engagement, and ensuring compliance with ever-changing educational standards. Below is an in-depth examination of the prevalent challenges faced by educational institutions and the tailored solutions provided by Salesforce Education Cloud. Key Challenges in the Education Sector Salesforce Education Cloud: Tailored Solutions for Education Salesforce Education Cloud addresses these challenges through a suite of customized features and tools designed to streamline operations, enhance student services, and promote effective communication. Real-World Impact of Salesforce Education Cloud Implementation of Salesforce Education Cloud yields transformative benefits across educational institutions: Conclusion Salesforce Education Cloud offers a comprehensive solution to the diverse challenges faced by educational institutions. By integrating this robust platform, schools, colleges, and universities can enhance operational efficiency, improve student outcomes, and cultivate a collaborative educational environment. Institutions seeking to explore the benefits of Education Cloud or enhance their existing systems are encouraged to consult with a Salesforce Education Cloud Consultant for tailored guidance and implementation strategies. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

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Gov Agencies AI Workforce Challenges

Gov Agencies AI Workforce Challenges

Federal agencies are placing a higher priority on providing AI training to their workforces with a focus on principles of transparency and accountability, officials announced at ATARC’s GITEC conference in Charlottesville, Virginia earlier. Gov Agencies AI Workforce Challenges. Alexis Bonnell, Air Force Research Laboratory CIO and Director of the Digital Capabilities Directorate, emphasized the importance of upholding existing ethics standards rather than creating new ones. She stressed that agencies need to exercise the ethical principles they have always been expected to follow. President Biden’s October 2023 executive order on artificial intelligence mandated that agencies develop ethical AI and establish AI offices, among other directives. While agencies like the Defense Department and the Department of Homeland Security are optimistic about AI’s potential, leaders remain cautious about its ethical implications and stress the importance of safe technology development. It’s not just technologists who require AI training. To ensure all employees understand AI’s risks and benefits, government leaders are prioritizing education and upskilling efforts. Steven Brand, Energy Deputy CIO of Resource Management, highlighted the initiative to provide foundational AI training across his department, emphasizing that the goal is not to make employees experts. Tammy Hornsby-Fink, Executive Vice President and System CISO at the Federal Reserve Bank of Richmond, emphasized the need for accessible learning opportunities for all department members, from data scientists to executive assistants, to grasp AI concepts in manageable increments. Hornsby-Fink also emphasized the importance of providing sandboxes for employees to experiment with new technologies safely, stressing that experimentation is key to understanding how these technologies can create business value. According to Tony Boese, Department of Veterans Affairs Interagency Programs Manager, consistent education is essential to combat misinformation about AI. He mentioned the agency’s ASPIRE data-literacy program, which leverages AI to identify skills gaps and tailor educational pathways for individuals. Karen Howard, IRS Office of Online Services Executive Director, highlighted the need to modernize recruitment strategies and change management principles to attract top talent and leverage digital transformation and AI effectively. Jamie Holcombe, U.S. Patent and Trademark Office CIO, emphasized the importance of diversifying agency workforces by bringing in new perspectives from industry, such as those from Silicon Valley, to move away from outdated organizational playbooks. Gov Agencies AI Workforce Challenges Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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Create a Service Provider Portal in PSS

Create a Service Provider Portal in PSS

Develop a provider portal for certified service providers to manage constituent referral requests, track service delivery, update their information, and collaborate with agencies and constituents effectively. Create a Service Provider Portal in PSS to easily track and manage referral requests. Caseworkers often lack direct insight into the progress of constituents’ benefits and their interactions with service providers, relying on providers to keep them informed. Conversely, providers struggle to maintain updated credentials, contract renewal status, and other information for agencies. To tackle these challenges, establish a portal to aid service providers in managing and monitoring their services while granting agencies and constituents real-time visibility into provider data and processes. This collaborative platform fosters efficient and transparent partnerships. While Public Sector Solutions does not offer a custom template, any Experience Cloud site template, such as the Build Your Own (LWR) template, can be utilized to create the portal for service providers. With the Provider Management for Partner permission set, providers gain access to Provider Management objects and features. Consider the following access-related requirements for the portal: Create a Service Provider Portal in PSS Service providers can leverage the portal in various ways, including: Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

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Big Marketing Strategies for Small Businesses

Big Marketing Strategies for Small Businesses

Smart Marketing Strategies for SMBs and Startups on a Budget Running a small or medium-sized business (SMB) or startup means finding creative ways to attract customers while maximizing limited resources. While marketing on a tight budget may seem challenging, the right approach can turn constraints into opportunities. Read on to discover great big tactics for little businesses. With a mix of technology and creativity, you can effectively grow your business without overspending. In fact, 76% of SMBs are investing more in technology this year than last. With a strategic mindset and the right tools, budget-conscious marketing can be just as impactful as big-budget campaigns. Build a Cost-Effective Website Start your marketing journey with a free or low-cost website—your business’s digital storefront. You don’t need a massive investment to make your site engaging and effective. With easy-to-use ecommerce platforms, you can create a clean, user-friendly site that connects with your audience. How to Make Your Website Shine: Leverage SEO and Content Marketing Search engine optimization (SEO) and content marketing are your best allies in boosting online visibility without high costs. A well-optimized website with valuable content can drive organic traffic and increase engagement. SEO Tips for SMBs: Maximize Google My Business (GMB) Google My Business is a free tool that enhances your visibility in local searches. Keep your profile updated with accurate contact details, business hours, and engaging photos to build credibility and attract local customers. How to Optimize GMB: Personalize Email Marketing Campaigns Email marketing is a cost-effective way to stay connected with customers. A well-crafted email strategy fosters engagement and brand loyalty. Email Marketing Best Practices: Invest in a CRM System A customer relationship management (CRM) tool helps streamline communication, track leads, and improve customer interactions. Platforms like Starter Suite make it easy to follow up with potential customers and create targeted marketing campaigns. Why Use a CRM? Optimize Social Media Marketing Social media is a powerful and free tool for brand awareness, but success depends on consistency and strategy. Focus on platforms where your target audience is most active. Social Media Best Practices: Leverage Video and Podcasts Encourage Customer Testimonials Nothing builds trust like genuine customer reviews and testimonials. Positive feedback can influence potential buyers and reinforce credibility. How to Gather Great Testimonials: Pro Tip: Use AI-powered tools to generate surveys, craft follow-up emails, and request reviews efficiently. Track Progress with Analytics Marketing efforts should be data-driven. Tools like Google Analytics and CRM platforms provide insights into customer behavior, traffic sources, and campaign effectiveness. How to Use Analytics: Market Your SMB Like a Pro—Without a Big Budget Effective marketing doesn’t require a massive budget—just smart strategies and the right tools. By building a strong online presence, leveraging cost-effective marketing channels, and connecting with customers personally, you can make a lasting impact. Get started with Starter Suite today to streamline your marketing and grow your business with ease. If you have read this far, you may be concerned you don’t have the manpower to make these changes. Tectonic is here to help. Contact us today! Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

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AI Project Planning by Data

AI Project Planning by Data

Starting with Data Step 1: Identify Core Data Stores Begin by listing the primary data sources tied to the business functions you are investigating. While it may be unrealistic to catalog every possible data source within the company, the task becomes manageable by narrowing the focus to specific departments (e.g., customer service, marketing, legal) or broader goals (e.g., “increasing manufacturing efficiency” or “improving customer loyalty and cart value”). Step 2: Align Data with Business Processes For each data set, hypothesize how it might enhance or streamline business workflows. Consider questions like: By linking the data to these business use cases, you start to uncover the potential value of integrating data into key workflows. Step 3: Validate Business Cases with Experts Once you’ve identified how data could be valuable, collaborate with data scientists and subject matter experts (SMEs) to review and refine your hypotheses. Create a formal list of use cases that clearly outline how data, algorithms, and business workflows could come together to add value or automate a process. This ensures a practical approach for leveraging data to drive business outcomes. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

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Salesforce Success Story

Case Study: Healthcare Health Cloud Marketing Cloud Large Childrens Hospital

Large children’s hospital needs a usable data model and enhanced security to deliver excellent patient outcomes. Healthcare Health Cloud Marketing Cloud Large Childrens Hospital. Industry: Healthcare Client is a large children’s hospital with pediatric healthcare offering acute care. Problem: Implemented : Our solution? Results: In order to improve operations, provide physician-facing services, and move data—including PHI and PII—to the cloud, we have assisted healthcare providers in overcoming these obstacles. Salesforce offers all-inclusive solutions specifically designed to meet the demands of payers (insurance companies) and providers (healthcare organizations). Better health outcomes, more operational effectiveness, and increased patient engagement are the goals of these solutions. Salesforce solutions for the health and life sciences are tailored to the particular requirements of the medical industry. Salesforce offers digital transformation technology for health and life sciences industries. If you are considering a Salesforce healthcare implementation, contact Tectonic today. Like2 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

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