About Tectonic Salesforce Partner - gettectonic.com

About Us

Tectonic

Strategy, Flexibility and Change
Tectonic is the premier global big data analytics, marketing automation, customer relationship management, and cloud consulting services provider headquartered in Denver. We serve clients across all industries and around the world.
We are renowned for our “Insight to Action” methodology (i2a) which leverages data, world-class business practices, and cutting-edge technologies to capture and reveal information hidden within our clients own data. This information may be applied to automate alerts, prompts, and events which shape consumer behavior, enhance brand loyalty and performance, improve internal processes, reduce costs, and increase revenues.
Our clients choose Tectonic because we are right-sized and relentlessly focused on their objectives, people, and processes. Although there may be other service providers that can assist in the strategy, implementation, and development of automated actionable insights, none are as effective at aligning your organization to properly rollout and deliver behavior shaping and culture-changing initiatives as Tectonic. Best of all, our expertise in industry-leading cloud and on-premise technologies enables us to design solutions that are best suited for your individual environment.
Tectonic is small enough to be nimble, but can scale to serve your project needs, regardless of size or complexity. Our i2a methodology ensures consistently superior implementation speed and ROI for an unmatched value alongside our unparalleled customer service.

Use Data And Cloud Technologies To Create Your Tectonic Shift

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Our Story

Old School Insight to Action

Our Founder’s industry leading, Harrah’s Entertainment project provided groundbreaking usage of big data and analytics to draw insights about customers preferences and then leveraging Marketing Automation and CRM allowed them to shape customer behavior. In total, it had significant impact on the performance of the company, which has been widely recognized as their engine driving customer loyalty, differentiated service, and company success.

This highly successful project created the early case study, demonstrating the dramatic positive impact of leveraging technology to draw insights about customers and use those insights to drive meaningful actions across a large scale. Customers loved it and made them want to spend more time and money with Harrah’s. It was an astounding win-win.

Insight to Action in the Cloud

One of our most successful, impactful, and innovative work for a client resulted in a main stage presentation at Salesforce’s Dreamforce conference. The solution we delivered for them was a poster child for the early days of CRM and became a notable success story which spread throughout the Salesforce ecosystem. By demonstrating the incredible impact of leveraging data and driving the right actions with our client’s customers, there was a palpable buzz in the audience: potential clients were amazed and maybe a little envious at what our client was able to accomplish.

There was true power in what we designed and delivered! A complete end-to-end insight-to-action system following in the footsteps of the big guys who differentiate on service, but in months vs. years and, thanks to the power available through Cloud based services such as Salesforce, at a small fraction of the cost.

By leveraging an action system in the cloud, almost any company can drive the benefits of the mountains of customer data they have into a rapidly-deployed front-end rolled out into the hands of all their employees.

Tectonic: Delivering Insight to Action

Regardless if you are the CEO, CIO, CMO, or a CDO (Chief Digital Officer), or someone who reports to them: in the end, the problem of leveraging incredible amounts of customer data and getting into the hands of the right marketing, sales or customer service person at the right time so that they act on it is a big deal. The benefits of doing it right is a big deal. That’s what Tectonic does, we deliver Insight to Action for clients in the cloud. We deliver “aha!” moments for our clients.

Experts in CRM, Marketing Automation, complicated integrations, big data and analytics, bringing them all together and integrating them into your business activities to drive value added insights and actions, and make the right actions happen to enhance business value. We are fortunate to work with some of the most knowledgeable, talented & passionate individuals in the technology industry. People who have stood the true test of time building deep technical depth along with a strong understanding of your specific business needs, combining both to innovate for the best brands in the world.

We look forward to bringing our passion and our hard-won expertise to help you automate digital moments of truth with your business and for your customers.

Our Story

Blair Linville, Chairman & Chief Executive Officer, explains the passion that inspired our client-driven holistic approach to business:

Old School Insight to Action: my first “aha!”
moment One of the most formative moments in my career was leading information technology for Harrah’s Entertainment. Their groundbreaking usage of big data and analytics to draw insights about customers and then using Marketing Automation and CRM to shape customer behavior and its significant impact on the performance of the company has been widely recognized as their engine of customer loyalty, differentiated service and company success. ​
For me, Harrah’s was my personal “aha!” moment where I learned the impact of leveraging technology to draw insights about customers and use those insights to drive meaningful action across a large scale. Customers loved it and made them want to spend more time and money with us. ​
It was an astounding win-win.

Insight to Action in the Cloud: my second “aha!” moment
One of the proudest moments in my career was seeing my most innovative client at the Salesforce Dreamforce on the main stage explaining the solution we delivered for them. Just like Harrah’s was a poster child for the early days of CRM, this mid-market innovator became a notable success story because they were leveraging data and driving the right actions with their customers. You could tell from the buzz in the audience that they were amazed and maybe a little envious at what they were presenting: a front-end CRM system for customer interaction that told them what actions to take to increase cross sell or provide personal customer service… all based on a huge mass of data on the back-end being crunched for insights. And just like Harrah’s, customers loved it, and spend more time and money with them.

It took people’s reactions at Dreamforce for my second “AHA!” moment.

​ Only through the attendee’s faces did I realize the power of what we delivered, a complete end-to-end insight-to-action system following in the footsteps of the big guys who differentiate on service, but in months vs. years and at a small fraction of the cost. ​

By leveraging an action system in the cloud, almost any company could drive the benefits of the mountains of customer data they had into a rapidly-deployed front-end rolled out into the hands of all employees.

Tectonic: Delivering Insight to Action
Regardless if you are the CIO, CMO, or a CDO (Chief Digital Officer), or someone who reports to them: in the end, the problem of leveraging incredible amounts of customer data and getting into the hands of the right marketing, sales or customer service person at the right time so that they act on it is a big deal. The benefits of doing it right is a big deal. That’s what Tectonic does, we deliver Insight to Action for clients in the cloud. We deliver “aha!” moments for our clients.

Experts in big data, analytics, marketing automation and crm who know how to bring them together to seamlessly draw insights and make the right actions happen. We are fortunate to work with some of the most knowledgeable, talented & passionate individuals in the technology industry. People who have stood the true test of time building deep technical depth, strong understanding of business and combining both to innovate for the best brands in the world. ​

We look forward to bringing our passion and our hard won expertise to help you automate digital moments of truth with your customers.

Want to work together? Get in touch and tell us all about it.