Salesforce Marketing Intelligence
Tectonic Salesforce Implementation Partner
Agentic marketing analytics solution built on the Salesforce Platform to help you improve campaign performance and reduce wasted spend
Revolutionizing Marketing Analytics with AI-Powered Intelligence
The Hidden Cost of Manual Marketing Analytics
Today’s marketers are drowning in data but starving for insights:
41% of a marketer’s time is wasted on manual data collection and cleansing
Teams lose 1+ week per month just preparing reports
By the time insights are available, it’s often too late to optimize campaigns
This operational inefficiency leads to:
Wasted ad spend
Missed optimization opportunities
Delayed decision-making
Introducing Marketing Intelligence: The Future of Analytics
Salesforce’s new Marketing Intelligence solution transforms raw data into real-time, actionable insights by combining:
✔ Data Cloud – Unified customer data foundation
✔ Einstein AI – Predictive analytics & recommendations
✔ Tableau – Intuitive visualization
✔ Agentforce – Automated campaign optimization
Key Benefits:
Real-Time Decision Making
Monitor campaign performance continuously
Adjust spend and creative before budgets are wasted
Autonomous Optimization
AI-driven recommendations for budget reallocation
Automated A/B testing at scale
Cross-Channel Visibility
Unified view of performance across all platforms
Attribution modeling that reflects true customer journeys
Why Industry Analysts Are Excited
“Salesforce is delivering the marketing performance solution the industry has been waiting for.”
— IDC Market Note
“Marketing Intelligence provides relevant insights and autonomous activation, allowing marketers to instantly act on campaign performance, ensuring every dollar is spent effectively.”
Steve Hammond, GM, Marketing Cloud, Salesforce
How it Works
Connect
Automated ingestion from 300+ ad platforms, CRMs, and data sources
Harmonize
AI-powered data cleansing and normalization
Unified metrics across all channels
Analyze
Predictive performance scoring
Anomaly detection for rapid issue spotting
Activate
One-click optimizations
Automated budget reallocation recommendations
The Bottom Line
Reduce manual reporting time by 80%
Improve campaign ROI by 30%+
Make data-driven decisions in minutes, not weeks
Marketing Intelligence empowers marketers to effectively manage, understand, and act on their performance data so they can make data-driven decisions that reduce wasted spend and boost campaign performance, without the manual effort.
Marketing Intelligence uses Einstein AI to automatically normalize, enrich, and extend your marketing data with any data in Data Cloud. This includes detecting and creating new data categories, creating new attributes and fields for analysis, and bringing together your third and first-party data for attribution reporting.
Get an instant view of your program health with Marketing Intelligence’’s prebuilt marketing-specific Tableau Next dashboards, AI campaign summaries, and Agentforce autonomously identifying and recommending improvements to underperforming campaigns. Set campaign goals using KPIs specific to your business and easily predict and monitor performance at any level (by audience, campaign, channel, or goal) to get the most out of every dollar spent.
