Cross-Channel Journeys

Connect with all of your prospects across diverse channels by integrating third-party webinar, survey, and SMS apps directly into your marketing programs. Activate webinar and event registrations, survey sends, and SMS sends within your automated, effortless journeys. Seamlessly incorporate engagement data, such as third-party webinar, survey, and SMS data, for intelligent segmentation and campaign maintenance.

Account-Based Engagement

Identify and engage your most promising target accounts. Target and nurture key prospects in collaboration with sales and service teams on a unified platform. Leverage Einstein to pinpoint accounts with the highest likelihood to purchase, based on key account insights. Monitor pipeline progress on target accounts through the Account-Based Marketing Dashboard, refining marketing and sales strategies with actionable insights.

AI Scoring

Eliminate guesswork from lead and account scoring with Einstein. Utilize behavioral data to identify leads most likely to convert based on their interactions. Leverage Einstein’s analysis of key account data to pinpoint accounts with the highest likelihood to make a purchase.

Engagement History Insights

Gain comprehensive insights into your prospects’ interactions. Share and analyze prospect and customer engagement data with sales and service teams. Identify champions on the buying committee based on prospects’ interactions with your marketing. Utilize dynamic dashboards to understand engagement at the campaign, individual, and account levels. Automatically show engagement history insights in your Salesforce CRM.

Real-Time Sales Alerts

Share key marketing insights with sales and service teams in real time. Alert sales teams instantly when a hot lead fills out a form or is ready to convert. Provide automated, triggered alerts in Sales and Service Cloud or directly in Slack to notify account owners about highly engaged prospects.

Full-Funnel Multi-touch Attribution

Gain holistic marketing and sales insights with AI-powered Multi-Touch Attribution. Select from various attribution models like Einstein Attribution to assess the impact of channels, events, and sales team activities on your pipeline. Enhance campaign efficacy and ROI with AI-driven insights.

Account-Based Marketing Dashboard

Access insights into revenue and pipeline for key accounts. Optimize account-based efforts by understanding their influence on targeted accounts. Share findings with sales to enhance account-based outreach.

Out-of-the-Box Analytics

Understand the impact of marketing on pipeline and revenue with a direct connection to Sales Cloud. Conduct A/B and multivariate testing and leverage out-of-the-box email reporting to comprehend how marketing messages influence the prospect journey. Apply predictive analytics to make strategic decisions and identify campaign factors driving conversion.

Formerly known as Pardot, Marketing Cloud Account Engagement is a B2B marketing automation tool designed to identify your leads most likely to convert. This platform offers a comprehensive suite of features to establish meaningful relationships and empower sales teams to close deals.

Marketing Cloud Account Engagement is a marketing automation platform created by Salesforce to enable businesses to generate and nurture leads. This software-as-a-service (SaaS) tool allows teams to track communications, measure campaign effectiveness, automate tasks, build workflows, personalize content, and more.

Is Marketing Cloud Account Engagement B2B or B2C?

While Pardot was traditionally associated with B2B and Marketing Cloud with B2C, Salesforce encourages both B2B and B2C users to utilize Marketing Cloud Account Engagement and Marketing Cloud. The platform is more commonly used by B2B customers.

What does Marketing Cloud Account Engagement do?