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Account Based Marketing Account-Based Marketing
Account based marketing (also known as ABM) is a highly effective B2B marketing strategy concentrating on specific customers or accounts....
May 7, 2020
2 Min read 
CreativeDesignGoogle AnalyticsMarketing Persist Campaign Data
This tag stores data in both the page referrer and URL parameters within a browser cookie. This cookie proves useful,...
May 5, 2020
2 Min read 
SalesforceSalesforce Lightning Salesforce Trailheads
Salesforce (or "sforce") is open to all, whether you're an admin, user, or developer, with dedicated learning paths available for...
May 4, 2020
2 Min read 
SalesforceSalesforce Development ServicesSalesforce OptimizationSalesforce Tools Summary Formulas and Row Level Formulas
Salesforce report formulas serve various purposes, from grouping records to performing calculations and comparing data. In the Salesforce Report Builder,...
April 22, 2020
2 Min read 
AIEinstein CopilotEinstein Lead ScoringEinstein Opportunity Scoring AI in Sales Enablement
When it comes to integrating artificial intelligence (AI) into the workplace, the question isn't whether but when. The rapid expansion...
April 14, 2020
6 Min read 
Journey BuilderMarketing AutomationSalesforce Marketing Cloud Entry Sources in Salesforce Journey Builder
Journey Builder in Salesforce Marketing Cloud serves as a tool enabling digital marketers to craft personalized customer journeys by triggering...
April 1, 2020
2 Min read 
Get-TectonicSalesforce Consulting Services IT Consulting Methodologies
Consulting methodologies are thoughtfully crafted frameworks that encompass information and analyses. Within these frameworks, analyses are developed using a proven...
March 27, 2020
3 Min read 
Cloud ComputingSalesforce Integration Manage Your Postman Assets With the Postman API
Postman assets Salesforce: The Postman API Platform empowers users to generate a diverse array of resources for building and utilizing...
March 19, 2020
3 Min read 
Account Based MarketingSalesforce Financial Services Solutions Account Based Marketing and the Financial Services Sector
Financial services marketers operating in a Business to Business environment are adopting a proactive approach to address key business challenges...
March 16, 2020
3 Min read 
DesignMarketingSalesforceSalesforce Marketing Cloud Salesforce Marketing Cloud Brand Builder
Enhance Your Marketing Cloud Presence with BrandBuilder-Salesforce Marketing Cloud Brand Builder BrandBuilder in Marketing Cloud empowers you to personalize your...
March 13, 2020
2 Min read 
SalesforceSalesforce Commerce CloudSalesforce Marketing CloudSalesforce Marketing Cloud Account Engagement (Pardot) Salesforce Commerce Acronyms
Here are some helpful acronyms to understand what is referred to when discussing Salesforce and Commerce. AcronymMeaningDefinitionAOVAverage Order ValueYou may...
March 11, 2020
4 Min read 
MarketingSalesforceSalesforce Pardot Pardot Email Reporting
Engagement History reporting (Pardot Email Reporting) offers the opportunity to create Salesforce reports using Pardot marketing asset performance data. The...
March 2, 2020
2 Min read Managing Your Nonprofit with NGO Tools from Salesforce-Salesforce Insights
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Tectonic is the premier global big data analytics, marketing automation, customer relationship management, and cloud consulting services provider headquartered in Denver. We serve clients across all industries and around the world.