Einstein Lead Scoring Archives - gettectonic.com
Predictive Lead Scoring

Predictive Lead Scoring

Traditional lead scoring relies on predefined criteria and subjective assumptions, whereas predictive lead scoring (PLS) harnesses machine learning algorithms to analyze extensive data and identify key predictors of lead quality.  Traditional lead scoring only learns from data if you revise your scoring methodology for it.  Predictive lead scoring constantly reworks the machine learning model based

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What is Salesforce Einstein 1

What is Salesforce Einstein 1?

The bold new future of enterprise AI requires a new type of platform. What is Salesforce Einstein 1? One platform that can handle terabytes of disconnected data, gives you the freedom to choose your AI models, and connects directly into the flow of work, all while maintaining customer trust. The Einstein 1 Platform unifies your

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Sales Cloud Einstein

Key Features of Sales Cloud Einstein

We all get excited when new technology emerges in the marketplace.  Understanding its potential impact, however, can be challenging. Sales people tend to oversell it, accounting people undersell it, and lay people misunderstand it.   In the Salesforce world, new tools are coming fast and furious.  Features of Sales Cloud Einstein are one of the

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AI in Sales Enablement

When it comes to integrating artificial intelligence (AI) into the workplace, the question isn’t whether but when. The rapid expansion of AI technology, particularly generative AI, has ushered in a new era filled with both opportunities and uncertainties. Many organizations are grappling with how to harness these technological advancements and whether AI will replace human

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