A B2B, or “business-to-business” and a B2C, or “business-to-consumer,” are two separate business models that serve different types of customers: other businesses or direct to consumers. B2B and B2C business models have similarities. A B2B company offers products or services to other businesses. A B2C company provides products or services directly to individual consumers. Pardot
Account centric marketing is a B2B sales and marketing strategy wherein both teams collaboratively engage specific target accounts deemed compatible with the brand. This focused approach is a potent strategy aimed at converting specific, high-value prospects into successful sales. Here are 11 effective strategies to implement within your account-centric marketing approach: Content updated March 2024.
Is there a demand for technical Salesforce architects? Indeed, there is a significant demand for Salesforce technical architects capable of designing, implementing, and overseeing cloud architectures that align with the needs and expectations of businesses. These architects should possess knowledge of various cloud platforms and services such as AWS, Azure, Google Cloud, or Salesforce. Successful
Canada’s anti-spam legislation (CASL) protects consumers and businesses from the misuse of digital technology, including spam and other electronic threats. It also aims to help businesses stay competitive in a global, digital marketplace. Does CASL apply in the US? CASL requires all businesses to obtain and document consent to send commercial emails to Canadians. This
