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Salesforce Mulesoft Explained

The pivotal acquisition of MuleSoft in 2018 marked a significant achievement for Salesforce, introducing a seamless approach to connecting with any system through an extensive array of pre-built connectors. The Anypoint platform, part of MuleSoft, offers a centralized cloud-based system for managing API connections, executing integrations, and overseeing monitoring and reporting. MuleSoft with its Anypoint

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Sales Cloud Einstein

Einstein Opportunity Insights

What is Salesforce Einstein Opportunity Insights? Opportunity Insights provides predictions on potential deal success, reminders for follow-ups, and notifications for key milestones in a deal. Each insight is accompanied by relevant metrics that explain why it is being displayed. Where do Opportunity insights appear? Opportunity insights are visible in the Einstein Insights component on both

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Salesforce Marketing Cloud Email Studio

Subscriber Data in Salesforce Marketing Cloud

Access and modify subscriber information directly from Subscriber Properties. The modifications made in this section have a comprehensive impact on Email Studio. Subscriber Data in Salesforce Marketing Cloud. What defines a subscriber in Salesforce? A subscriber is an individual who has chosen to receive communications from your organization. Each subscriber must have a valid email

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Data Collection

What is an ICP?

An ICP is an ideal customer profile. The ideal customer profile (ICP) defines the firmographic, environmental and behavioral attributes of accounts that are expected to become a company’s most valuable customers. An ideal customer profile describes an ideal customer for a business based on common attributes like demographics, behavior patterns, needs, and pain points. The

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Genesys Cloud and Salesforce Integration

With the Genesys Cloud for Salesforce integration, there is nothing to install on each user’s computer and nothing to maintain or back up on your servers. Genesys Cloud for Salesforce works with Service Cloud, Lightning Experience, Salesforce Omni-Channel, and High Velocity Sales. Genesys Cloud for Salesforce can use Genesys Cloud to run outbound dialing campaigns,

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Digital Marketing Roadmap

Digital transformation is becoming a mantra in business, but how do you embark on this journey?  What is the goal?  What does it look like?  Begin with a digital marketing roadmap. What is the roadmap for digital marketing? A digital marketing roadmap lays out your major areas of focus and ensures iterations stay grounded in

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Salesforce Service Cloud

Salesforce Service Cloud Explained

Service Cloud by Salesforce serves as a customer relationship management (CRM) tool designed to support a business’s customer service team. It facilitates customer-company communication through channels such as email support, live chat, or phone, assisting customer agents in locating and resolving customer issues. Salesforce Service Cloud Details Consider your recent interactions with a business using

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CRM analytics

Salesforce CRM Analytics Collection Components

CRM Analytics organizes data into datasets, lenses, dashboards, and apps, collectively known as “CRM Analytics assets.” These assets represent different levels of data refinement, ranging from raw data uploaded from source systems to highly curated, packaged views. Salesforce CRM Analytics Collection Components. Salesforce CRM Analytics Collection Components After creating dashboards, lenses, and datasets, apps can

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Salesforce Commerce Cloud Ecommerce Implementation Tasks and Roles

Commerce Cloud Explained

What is Salesforce commerce cloud? Salesforce Commerce Cloud is a cloud-based suite of products that enable e-commerce businesses to set up e-commerce sites, drive more automation and provide customers with seamless shopping experiences. Commerce enables retailers to swiftly establish an online presence, leveraging the capabilities of Salesforce CMS. Equipped with numerous out-of-the-box features, it caters to

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Salesforce and Healthcare

Healthcare Technology Solutions

Healthcare institutions have the golden opportunity to enhance the technology systems implemented over the past few pandemic years, particularly in the realm of virtual rounding—where clinicians utilize collaboration technologies to interact with patients remotely. This approach gained significant traction during the pandemic and is now poised for further growth and refinement. Healthcare Technology Solutions. Healthcare

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