The pivotal acquisition of MuleSoft in 2018 marked a significant achievement for Salesforce, introducing a seamless approach to connecting with any system through an extensive array of pre-built connectors. The Anypoint platform, part of MuleSoft, offers a centralized cloud-based system for managing API connections, executing integrations, and overseeing monitoring and reporting. MuleSoft with its Anypoint
What is Salesforce Einstein Opportunity Insights? Opportunity Insights provides predictions on potential deal success, reminders for follow-ups, and notifications for key milestones in a deal. Each insight is accompanied by relevant metrics that explain why it is being displayed. Where do Opportunity insights appear? Opportunity insights are visible in the Einstein Insights component on both
Access and modify subscriber information directly from Subscriber Properties. The modifications made in this section have a comprehensive impact on Email Studio. Subscriber Data in Salesforce Marketing Cloud. What defines a subscriber in Salesforce? A subscriber is an individual who has chosen to receive communications from your organization. Each subscriber must have a valid email
An ICP is an ideal customer profile. The ideal customer profile (ICP) defines the firmographic, environmental and behavioral attributes of accounts that are expected to become a company’s most valuable customers. An ideal customer profile describes an ideal customer for a business based on common attributes like demographics, behavior patterns, needs, and pain points. The
With the Genesys Cloud for Salesforce integration, there is nothing to install on each user’s computer and nothing to maintain or back up on your servers. Genesys Cloud for Salesforce works with Service Cloud, Lightning Experience, Salesforce Omni-Channel, and High Velocity Sales. Genesys Cloud for Salesforce can use Genesys Cloud to run outbound dialing campaigns,
Digital transformation is becoming a mantra in business, but how do you embark on this journey? What is the goal? What does it look like? Begin with a digital marketing roadmap. What is the roadmap for digital marketing? A digital marketing roadmap lays out your major areas of focus and ensures iterations stay grounded in
Service Cloud by Salesforce serves as a customer relationship management (CRM) tool designed to support a business’s customer service team. It facilitates customer-company communication through channels such as email support, live chat, or phone, assisting customer agents in locating and resolving customer issues. Salesforce Service Cloud Details Consider your recent interactions with a business using
Exporting images from SFMC is not a straightforward process, likely designed to retain users on the platform rather than switching to another service. While it pains us here at Tectonic to be the bearer of bad news, How to Bulk Download Images from Marketing Cloud is ‘not easily’. How to Bulk Download Images from Marketing
Salesforce Energy & Utilities Cloud is a robust platform tailored to meet the evolving needs of the energy industry. It offers personalized solutions for various sectors, including power, utilities, oil, gas, and green energy, prioritizing customer satisfaction through personalized services, AI-driven enhancements, and cutting-edge infrastructure offerings. The platform assists organizations in addressing challenges such as
CRM Analytics organizes data into datasets, lenses, dashboards, and apps, collectively known as “CRM Analytics assets.” These assets represent different levels of data refinement, ranging from raw data uploaded from source systems to highly curated, packaged views. Salesforce CRM Analytics Collection Components. Salesforce CRM Analytics Collection Components After creating dashboards, lenses, and datasets, apps can
