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AI and Consumer Goods Cloud

Salesforce’s latest “rolling thunder” of AI enhancements brings significant innovations to Consumer Goods Cloud, leveraging the power of the Einstein AI platform already integrated into Sales Cloud and Service Cloud. These enhancements are designed to optimize planning and execution for consumer goods companies. Salesforce Consumer Goods Cloud is an industry-specific solution that helps consumer goods

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DPD Salesforce AI Enhancements

DPD Salesforce AI Enhancements

DPD’s AI Integration: Enhancing Customer and Employee Experience DPD has ambitious plans to integrate AI throughout its Salesforce platform, aiming to automate tasks and significantly enhance the experiences of both customers and employees. DPD Salesforce AI Enhancements. Adam Hooper, Head of Central Platforms at DPD, explains that with over 400 million parcels delivered annually, maintaining

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Generative AI Benchmark from Salesforce

Generative AI Benchmark from Salesforce

Salesforce Introduces Generative AI Benchmark Tool for CRM Generative AI Benchmark from Salesforce evaluation tool designed to help businesses select the most suitable large language models (LLMs) for their CRM needs. Key Benefits of the Generative AI Benchmark for CRM: Tailored for CRM Applications: Silvio Savarese, EVP and Chief Scientist of Salesforce Research, highlights the

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Cyber Group Targets SaaS Platforms

Cyber Group Targets SaaS Platforms

Cyber Group UNC3944 Targets SaaS Platforms like Azure, Salesforce, vSphere, AWS, and Google Cloud UNC3944, also known as “0ktapus” and “Scattered Spider,” has shifted its focus to attacking Software-as-a-Service (SaaS) applications, as reported by Google Cloud’s Mandiant threat intelligence team. This hacking group, previously linked to incidents involving companies such as Snowflake and MGM Entertainment,

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Life Sciences Cloud Organizing Clinical Trials and Outreach

Life Sciences Cloud Organizing Clinical Trials and Outreach

Salesforce CRM announced today its expansion into the life sciences sector with the launch of a new cloud platform designed to enhance engagement between medical technology providers, pharmaceutical companies, patients, and healthcare professionals. The Salesforce Life Sciences Cloud platform, now available, integrates advanced artificial intelligence capabilities from the Einstein 1 Platform. These AI capabilities aim

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Salesforce Summer 24 Industries Release

Salesforce Summer 24 Industries Release

Industries Salesforce Summer 24 Industries Release Industries solutions shape Salesforce to the needs of your business, reducing the need for you to customize things yourself. Consumer Goods Cloud streamlines delivery and distribution processes with Direct Store Delivery and Van Sales. Optimize service operations in the field with Field Service for Industries. Health Cloud integrates with

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Automated LinkedIn Prospecting

Automated LinkedIn Prospecting

Salesflow, an award-winning LinkedIn outreach automation platform, announces native integrations with a range of popular CRM systems. London, United Kingdom – June 14, 2024 —Automated LinkedIn Prospecting The automated LinkedIn lead generation tool now offers seamless integration with HubSpot, Zapier, Salesforce, and PipeDrive, with further additions expected in the coming months. The firm states that it

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Salesforce Feeding Post-Pandemic AI-Powered Digital Transformation

Salesforce Feeding Post-Pandemic AI-Powered Digital Transformation

The Digital Transformation Imperative: Salesforce’s AI Solutions The COVID-19 pandemic didn’t just accelerate digital transformation; it cemented it as an existential imperative for businesses across all industries. The sudden shift to remote work, digital customer engagement, and e-commerce highlighted the stark contrast between organizations that had prioritized digitization and those that hadn’t. In the post-pandemic

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HCG Providing Patient-Focused Personalized Care With Salesforce

HCG Providing Patient-Focused Personalized Care With Salesforce

HCG Delivers Personalized Patient Care with Salesforce Read more at: CXO Today HCG Providing Patient-Focused Personalized Care With Salesforce Healthcare Global Enterprises Ltd (HCG), a renowned network of 25 hospitals, is elevating patient care through Salesforce. With a 360-degree patient view, HCG connects with patients on a more personal level, delivering proactive support at every

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Unity Catalog Open Sourced by Databricks

Unity Catalog Open Sourced by Databricks

Databricks Announces Open Sourcing of Unity Catalog for Data and AI Governance Databricks, the Data and AI company, has announced the open-sourcing of Unity Catalog, the industry’s only unified solution for data and artificial intelligence (AI) governance across clouds, data formats, and data platforms. This initiative underscores Databricks’ commitment to open ecosystems, providing customers with

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Salesforce Spiff

Salesforce Spiff

Incentive Compensation Management Boost seller motivation and performance with incentive compensation management software that offers real-time commission visibility. Salesforce Spiff. Automate commission calculations, reduce administrative tasks, and improve departmental alignment with compensation plans geared for revenue growth. Automate Commissions and Motivate Sellers Enhance collaboration across departments and align go-to-market priorities with effective incentive compensation management.

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Databricks LakeFlow

Databricks LakeFlow

Databricks Introduces LakeFlow: Simplifying Data Engineering Databricks, the Data and AI company, yesterday announced the launch of Databricks LakeFlow, a new solution designed to unify and simplify all aspects of data engineering, from data ingestion to transformation and orchestration. LakeFlow enables data teams to efficiently ingest data at scale from databases like MySQL, Postgres, and

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Salesforce Summer 24 OmniStudio Release

Salesforce Summer 24 OmniStudio Release

OmniStudio In Summer ’24, OmniStudio (when the Managed Package Runtime setting is disabled) supports features from OmniStudio for Vlocity, including filling address fields in omniscripts with Google Map data, using Salesforce private connect for HTTP actions in integration procedures, and choosing whether to merge entries within a list in an integration procedure list action. Salesforce Summer

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Connect your Marketing Cloud Account to GA4

Connect your Marketing Cloud Account to GA4 by June 30, 2024

Starting on June 30, 2024, Google will no longer support its Google Universal Analytics (UA) service. As a result, after this date, Marketing Cloud Google Audiences and Journey Analytics are available only via Google Analytics 4 (GA4). Connect your Marketing Cloud Account to GA4. What you need to do If you haven’t yet migrated to GA4, complete the migration process

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