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Contact Builder is responsible for aggregating customer data from multiple source into a single customer view, known as the contact model in marketing cloud. For more information refer to the official documentation. Audience Builder is a segmentation tool, that abstracts the traditional SQL process for building segments and allows marketers to build segments by dragging and dropping them. For more information, please refer to the the documentation. Contact Builder has been moved to the Audience Builder tab

Audience Builder Contact Builder

Contact Builder, formerly known as Audience Builder, is a robust tool within Marketing Cloud designed to manage data associated with contacts, referred to as ‘people’ records. This platform provides access to both demographic and behavioral information, which is organized into ‘attribute groups’ (such as abandoned carts), ‘events,’ and ‘populations,’ allowing for efficient segmentation of data.

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mopsey app

Mopsy

Mopsy is an alternative to the default “Today’s Tasks” component found on the Salesforce Home page. Limitations of Today’s Tasks Component The default “Today’s Tasks” component often falls short in functionality. For instance, if a task is overdue, it may not be highlighted. In the example below, a task from yesterday isn’t shown in the

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Salesforce BI

Power BI and Salesforce

Does Salesforce work with Power BI? Connecting Power BI can be accomplished in several ways. The easiest way is through Power BI connectors. Depending on the data you want to connect, you can either use the Salesforce Objects or Salesforce Reports connector. Can Power BI extract data from Salesforce? Yes. Power BI is a popular

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How Data Cloud Vector Databases Work

How Data Cloud Vector Databases Work

How Data Cloud Vector Databases Work 1. Ingest Unstructured Data in Data Cloud With the help of a new, unstructured data pipeline, relevant unstructured data for case deflection, such as product manuals or upgrade eligibility knowledge articles, can be ingested in Data Cloud and stored as unstructured data model objects. 2. Chunk and Transform Data

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Salesforce Commerce Cloud Ecommerce Implementation Tasks and Roles

Ecommerce Implementation Tasks and Roles

Ecommerce Implementation Tasks and Roles By Tectonic Salesforce Marketing Consultant, Shannan Hearne To effectively establish, improve, or expand your ecommerce presence, it is crucial to conduct a thorough assessment of the tasks and teams involved in achieving your business objectives. Whether you are embarking on a direct-to-consumer journey or managing an established organization with plans

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Marketing Cloud 360

Marketing Cloud 360

Make every moment with prospects and customers count with Salesforce Marketing Cloud 360. In today’s competitive landscape, personalized experiences are essential for meeting customer expectations and fulfilling their unique needs. Understanding customer behavior and preferences is not just a bonus insight but a critical requirement for businesses looking to market products and services effectively. Salesforce

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phi vs ephi

PHI vs ePHI

PHI vs. ePHI: Navigating Healthcare Data Security Established in 1996, HIPAA predates the era of high-speed internet access, cloud computing, and ubiquitous smartphones. During the 90s, healthcare providers relied on fax, paper forms, and traditional mail to transmit Protected Health Information (PHI). In today’s digital landscape, providers leverage electronic means to transmit a greater volume

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Need for AI Workers Never So Great

Need for AI Workers Never So Great

Salesforce’s UK & Ireland chief, Zahra Bahrololoumi, emphasized the urgent need for companies to train their staff on the effective and safe use of artificial intelligence tools, speaking to City A.M. The Need for AI Workers Never So Great. Bahrololoumi highlighted the increasing demand for “highly skilled people” capable of utilizing trustworthy data sources and

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ChatGPT Announces Custom Instructions

ChatGPT Announces Custom Instructions

We’re rolling out custom instructions to empower you to tailor ChatGPT to better suit your needs. This feature will be accessible in beta starting today with the Plus plan, with availability expanding to all users over the next few weeks. Custom instructions enable you to incorporate preferences or requirements that you want ChatGPT to consider

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Data Management for AI

Who Are the AI Evangelists?

Who Are the AI Evangelists? What are the responsibilities of an AI evangelist? As a Technology Evangelist, your role entails guiding third-party developers in adopting the most effective strategies for creating innovative AI/ML-driven applications on platforms. You’ll facilitate the adoption of essential tools and frameworks like Core ML, Create ML, Vision, VisionKit, Speech, Natural Language,

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Salesforce Success Story

Case Study: Service Cloud Experience Cloud Federal Nonprofit Talent Acquisition

Military congressionally chartered, federally supported non-profit corporation that sustains and equips the armed forces. Client employs nearly 170,000 professionals to support and sustain the global mission of the armed forces. Service Cloud Experience Cloud Federal Nonprofit Talent Acquisition. Industry: Federal – Military Process Gaps: Client’s lack of a digital processes for talent acquisition hindered their

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VOIP Salesforce Integration

VOIP Salesforce Integration

Voice Technology and Customer Service: Revolutionizing Customer Experience with VoIP: VOIP Salesforce Integration In the world of customer service, leveraging voice technology is paramount, with VoIP (Voice over Internet Protocol) playing a central role. Voice technology has seamlessly woven into our daily routines, influencing tasks such as hands-free calls in transit, multitasking at home, and

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Generative AI Regulations

Salesforce, Data Science, and Generative AI

Is Salesforce utilized in the field of data science? Salesforce data science and Generative AI Data Science-as-a-Service (DSaaS) democratizes access to machine learning through the Salesforce Data Management Platform, enabling widespread adoption of data science capabilities. Utilizing Salesforce for Data Science Empowerment: The integration of Salesforce into data science represents a transformative endeavor aimed at

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