Salesforce Data Cloud Archives - gettectonic.com
Changes in Advertising Changing CRMs

Changes in Advertising Changing CRMs

Oracle announced last week that it is exiting the advertising business and will sunset its adtech by September 30. While the announcement is not surprising given the massive layoffs in 2022 affecting Oracle Advertising teams, the rapidity of Oracle Advertising’s decline is a clear indicator of how swiftly the digital advertising landscape can evolve. This

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Einstein Personalization and Copilots

Einstein Personalization and Copilots

Salesforce launched a suite of new generative AI products at Connections in Chicago, including new Einstein Copilots for marketers and merchants, and Einstein Personalization. Einstein Personalization and Copilots To gain insights into these products and Salesforce’s evolving architecture, Bobby Jania, CMO of Marketing Cloud was interviewed. Salesforce’s Evolving Architecture Salesforce has a knack for introducing

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Growing Family of Einstein Copilots

Growing Family of Einstein Copilots

Salesforce made several announcements this month, regarding the Growing Family of Einstein Copilots. By unveiling AI-powered Einstein Copilots for marketing and merchants. These new Copilots build on the previously announced Copilots for retailers and shoppers and are integrated into the Einstein 1 platform. They can communicate with each other, effectively bridging marketing and commerce, and

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AI Powered Education Cloud

AI Powered Education Cloud

Salesforce Unveils New AI-Powered Features for Education Cloud Salesforce recently announced a suite of new features for its Education Cloud platform designed to simplify tasks for educators and students. AI Powered Education Cloud is here. These features range from student-focused tools, such as helping students stay on track with their degree requirements, to admin-focused capabilities

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Service Cloud Digital Engagement

Service Cloud Digital Engagement

Salesforce Enhances Service Cloud Digital Engagement for Unified Customer Interactions Salesforce has unveiled new enhancements to Service Cloud Digital Engagement, aimed at unifying unstructured conversational data from various digital channels, departments, and devices within a single platform. Built on the Einstein 1 Platform, these enhancements enable service leaders to gain a more holistic view of

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Zero Copy from Salesforce

Zero Copy from Salesforce

When was the last time you relocated? Remember the hassle of packing up all your stuff, loading it onto a truck, and unpacking everything at your new digs, hoping it all survived the journey? Now, imagine if your furniture and possessions could simply teleport to your new location in perfect condition. While this may not

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beyond inc leverages salesforce

Salesforce Takes Beyond Inc Beyond Personalized Shopping Experiences

Beyond, Inc., the parent company of renowned e-commerce brands such as Bed Bath and Beyond, Overstock, and Zulily, has unveiled an expanded commitment to leveraging Salesforce’s cutting-edge data and marketing solutions. Beyond Inc leverages Salesforce is to foster customer loyalty and deliver deeply personalized shopping experiences across all its brand portfolios. Beyond will now utilize

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Summer 24 Salesforce Data Cloud Release Notes

Summer 24 Salesforce Data Cloud Release Notes

Ingest, harmonize, unify, and analyze streaming and batch data with Data Cloud. Then use that data to unlock meaningful and intelligent experiences across Customer 360 applications and beyond. Summer 24 Salesforce Data Cloud Release Notes. Like Related Posts Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style

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Harnessing Zero Copy Integration

Harnessing Zero Copy Integration

Streamlining Data Management: Harnessing Zero Copy Integration for Efficient Customer Insights Zero copy integration offers a revolutionary approach to accessing and utilizing customer data without the need for burdensome data transfers. By seamlessly linking disparate databases, this innovative technique eliminates the complexities associated with moving, copying, or reformatting data. Let’s explore how zero copy integration

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Salesforce in a Mega-Data Deal with Informatica

Salesforce in a Mega-Data Deal with Informatica

Since Salesforce announced its acquisition of Slack for $27.7B in late 2020, the cloud software mega-giant has paused its acquisition strategy due to factors like rising interest rates, declining revenues, and a laser focus on profitability. However, recent leaks from The Wall Street Journal and other news publications suggest that Salesforce in a Mega-Data Deal

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Einstein Copilot for Tableau in Public Beta

Einstein Copilot for Tableau in Public Beta

Salesforce Introduces Einstein Copilot for Tableau in Public Beta In early April, Salesforce unveiled the public beta availability of Einstein Copilot for Tableau, an innovative AI-powered assistant aimed at assisting users across various roles and functions in exploring and interacting with data within Tableau. This groundbreaking tool enables deep dives into data by leveraging Tableau’s

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Data Cloud and Snowflake Bidrectional Data Sharing

Data Cloud and Snowflake Bidrectional Data Sharing

Salesforce Data Cloud and Snowflake are excited to announce that bidirectional data sharing between Snowflake, the Data Cloud company, and Salesforce Data Cloud is now generally available. In September, we introduced the ability for organizations to leverage Salesforce data directly in Snowflake via zero-ETL data sharing, enabling unified customer and business data, accelerating decision-making, and

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Salesforce Data Cloud

Salesforce Data Cloud Free Edition

Let Tectonic clarify a misconception circulating in the Salesforce community regarding the Salesforce Data Cloud Free Edition. As you may recall, Salesforce unveiled at Dreamforce 2023 that a Data Cloud edition would be accessible at no charge to clients using Sales and Service Cloud Enterprise Edition. This announcement was also reiterated in Salesforce’s February 2024

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Salesforce Data Cloud

Salesforce Data Cloud vs Snowflake

A Comprehensive Comparison In the today’s data-driven world, businesses increasingly turn to cloud-based data platforms for managing, analyzing, and deriving insights from their customer data. Among the prominent options available, Salesforce Data Cloud and Snowflake stand out from the crowd. While both platforms offer robust capabilities, they exhibit distinct strengths and weaknesses. This insight looks

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