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salesforce marketing cloud interaction studio

Ampscript

What is AMPscript used for in Salesforce? What is its purpose? AMPscript is a useful scripting language that you can use across emails, landing pages, SMS, and push notifications in Salesforce Marketing Cloud Builders. AMPscript is Marketing Cloud‘s proprietary scripting language for advanced dynamic content in emails, landing pages, SMS, and push messages. Why use

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Capturing UTM Parameters in Your Form

Capturing UTM Parameters in Your Form Fields

Are you eager to unravel the origins of your website visitors and distinguish between paid and organic sources? A strategic approach involving UTM parameters and discreet form fields stored in cookies presents a practical solution. Capturing UTM Parameters in Your Form is really easy. Here’s how. Incorporating UTM parameters for source information significantly amplifies the

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Salesforce Marketing Cloud

Salesforce Marketing Cloud Explained

Salesforce Marketing Cloud, a top digital marketing automation and personalization platform, manages marketing activities across various channels, including email, mobile apps, SMS, and company websites. It seamlessly integrates with other Salesforce products like Sales and Service Cloud, facilitating the free flow of CRM data. Marketing Cloud is a customer relationship management platform for marketers allowing

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Salesforce Service Cloud Voice

Salesforce Service Cloud Voice Explained

At times, communication is more convenient over the phone. Your customers know that.  And they expect you to know it too.  Salesforce Service Cloud Voice enables agents to handle calls, address customer concerns, and make outbound calls directly from the Service Console. This feature allows companies to efficiently manage customer phone interactions within the Salesforce

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Salesforce

Object Relationship Types in Salesforce

Types of relationship in Salesforce You can establish relationships between objects in Salesforce. You can associate one object with another. For example, you have an object named Meetup (to store information about a meeting), and you want to associate it with another object, Participant (to store information about participants for a particular meeting) so that

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