Salesforce is the most widely embraced CRM platform worldwide, entrusted with handling highly sensitive data from leading global companies. Recognizing this profound responsibility, Salesforce introduced Salesforce Shield in 2015. Salesforce Shield Encryption explained. Salesforce Shield comprises a suite of compliance and regulation-focused add-ons integrated into the Salesforce platform, offering customers in heavily regulated industries enhanced
Consider the invaluable contributions of your most seasoned and high-performing agents and field service technicians to your organization. They possess an in-depth understanding of your product or service, efficiently tackle common customer issues, and can transform challenging interactions into positive ones. These experienced professionals also serve as mentors to junior staff and become indispensable sources
Strategies to Elevate Your B2B commerce to B2C Experiences. While B2B e-commerce can be more complex due to diverse buyer needs, the expectation for top-tier service remains high. Personalization, typically associated with B2C, holds equal importance in B2B. Establishing personal connections, especially throughout the purchasing process, is vital, with 72% of business buyers expecting tailored
The Service Console serves as a standard Salesforce Lightning console app designed to cater to various service requirements, allowing customization for a personalized touch. What defines the service console? The Salesforce Service Console stands as the central interface within the Salesforce Service Cloud, a dedicated application for customer service, support, and customer experience. This unified
Salesforce AI and CRM Evolution Salesforce has long been a leader in customer relationship management (CRM) by pioneering cloud technologies. Recently, the platform has significantly advanced with the integration of generative artificial intelligence (AI) and AI-powered features, thanks to its Einstein technology. Einstein in Salesforce is like a super smart computer overseeing and analyzing the
The demand for reliable data has long been emphasized due to the ongoing need for real-time personalization and increased business efficiencies. Generative AI is amplifying these requirements, prompting analytics and IT leaders to strengthen their data foundations. AI Drives Demand for Trusted Data and we are on the frontlines. A significant majority (86%) of analytics
How does a Chief Information Security Officer (CISO) safeguard their organization against malware using Salesforce as an entry point into the corporate network? WithSecure™’s CISO faced this exact challenge in 2017 when transitioning from an alternate CRM application to Salesforce. How to secure data with Salesforce and WithSecure? During a security audit, our team discovered
Here are the key insights from the 2023 Global Customer Engagement Review regarding the current landscape of customer engagement in the financial services sector, along with recommended strategies for driving activation, monetization, and retention among brands in this space. Financial Services and Customer Engagement. Did you know that it takes an average of seven touchpoints for a
LinkedIn Sales Navigator Salesforce offers a targeted approach to connecting with the right buyers, gaining valuable insights, and tailoring your outreach for maximum impact. As Jagjit Singh, Manager of Sales Strategy and Transformation at Infosys, attests, Sales Navigator facilitates building connections based on trust and rapport, crucial factors in successful sales interactions. Linked In Sales
Gain Insights into Caseworker Efficiency and Community Impact Leverage Caseworker Productivity analytics to effectively manage workloads and make data-driven staffing decisions based on caseloads and case patterns. Provide supervisors with valuable insights into caseload distribution, caseworker performance, and case processing times to enhance overall caseworker productivity and efficiency. Visualize the community impact of your team
You might have caught wind of the latest addition to the Sales Cloud family – the “Unlimited” edition. In this exploration, we’ll delve into the core functionalities of Sales Cloud Unlimited, a robust offering designed to elevate day-to-day sales tasks within the Salesforce environment and boost overall productivity. Sales Cloud Unlimited is all about aiding
Salesforce Lightning Platform and Hyperforce: An Overview The Lightning Platform forms the core infrastructure of Salesforce, while Hyperforce is a new infrastructure model provided by the CRM platform. Salesforce Lightning Salesforce Lightning elevates customization with its modern and flexible framework. It offers a powerful drag-and-drop interface called the Lightning App Builder, enabling users to design
What prompted the name change for Pardot? Salesforce initiated the renaming as part of the “MC Easy” initiative, aiming to enhance consistency and comprehension across Marketing Cloud products. The adoption of the name “Marketing Cloud Account Engagement” aligns more closely with the software’s intended functionality. In essence, the objective is to make the platform more
Salesforce Backup: Safeguarding Your Data with Confidence-Salesforce Backup A Complete Guide for IT Admins In a rapidly evolving digitally-based landscape, protecting your Salesforce data is crucial to ensuring business continuity and maintaining customer trust. Salesforce Backup offers a comprehensive solution to prevent permanent data loss, seamlessly manage system upgrades, and mitigate the impact of cyberattacks,
You need to purchase Salesforce Backup to be able to assign the Backup and Restore User Permission Set License and utilize the app. The Salesforce Backup app is a managed package that you can install in your Salesforce org and set up in as little as 10 minutes! The first step is assigning the necessary
