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Salesforce the Pioneer of CRM

Salesforce – The Pioneer of CRM

Salesforce was one of the pioneers in offering a cloud-based CRM solution. This means that users can access the platform anywhere, anytime, with an internet connection. Not only does this reduce technical debt in terms of IT software management, but it saves technical debt in hardware as well. This cloud-based design enables teams to collaborate

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Salesforce Slack Integration

Slack and Salesforce Announce Industry Specific Solutions

As the pace of digital transformation accelerates, businesses seek solutions to enhance productivity, foster connection and collaboration, and automate workflows in an increasingly digital-centric environment. Slack and Salesforce Industry Specific Solutions are leading the charge. Every company, regardless of size, can benefit from a digital platform that dismantles silos, fostering connectivity among people, tools, and

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Salesforce and Healthcare

Personalized Experiences in Healthcare

Customization plays a pivotal role in elevating engagement and fostering trust between healthcare providers and patients. By crafting personalized communications and experiences grounded in patient demographics, health status, and preferences, healthcare organizations can position themselves as reliable partners in their patients’ health journeys. The arrival of Salesforce Personalization brings a whole new set of tools

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CRM analytics

Advertising Cloud

Advertising Cloud is an Adobe product.  Often times confused with Salesforce Advertising Studio. What is Adobe advertising Cloud do? Adobe Advertising Cloud is a cross-channel platform which offers customers the ability to plan, buy, manage, and optimize: DSP, Search and TV advertising campaigns, and to leverage dynamic ad templates to deliver relevant ad content to

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Tectonic Salesforce Services

Kanban View in Salesforce

What is a Kanban view in Salesforce? Kanban views show records in a graphical way that helps you monitor your work and keep deals moving ahead. Kanban views are available for most objects, with exceptions such as tasks. What are the limitations of Kanban view in Salesforce? You can’t activate a contract in a Kanban

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Salesforce Sales Cloud

What is the Difference Between Salesforce Sales Cloud and Salesforce Marketing Cloud?

The Primary Difference Between Salesforce Sales Cloud and Salesforce Marketing Cloud. They work together. But they serve different purposes. Salesforce Marketing Cloud is built to identify leads and guide them toward your product or service. Salesforce Sales Cloud is built to close deals and bring in revenue. Salesforce Marketing Cloud is a customer relationship management

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Salesforce Integration

Salesforce Integration Capabilities

Exploring Salesforce Integration Capabilities Salesforce provides a robust set of integration capabilities essential for building effective integrations. Here are eight key capabilities you should be aware of: Salesforce Integration Patterns: Patterns guide integration strategies based on requirements: Understanding these capabilities and patterns is crucial for determining the optimal integration strategy based on timing, direction, and

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Salesforce Slack Integration

Workflows for Salesforce Slack

We all rely on processes to keep our teams organized and propel work forward. However, manual processes can be cumbersome, with work often getting lost in the chaos of Slack DMs or crowded team channels. Imagine if there were a way to structure processes into forms within Slack, allowing people to fill them out and

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