Analytics Archives -
analytics 360 and journey builder

Google Analytics 360 and Salesforce Marketing Cloud

Customers seek to engage with brands that understand and value them, offering personalized interactions. Google Analytics 360 and Marketing Cloud provide a full understanding of your customers. 67 percent express a willingness to pay more for an enhanced brand experience. However, 51 percent of consumers feel that brands are currently falling short in delivering this

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Data Collection

Collecting Customer Data and Acting On It

Salesforce Data Collection and Customer Journey Mapping for Better Outcomes At the forefront of customer engagement, sales revenue leaders have a pivotal role in shaping a company’s overarching strategy and enhancing customer experience (CX). Through the extraction of valuable insights from Salesforce data collection, they illuminate areas for improvement, fostering long-term revenue growth.  This is

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A World Series Lesson for Your Business

The Houston Astros won the World Series last night.  The first time the organization has won the World Series since the club was established in 1962.  Since its foundation, the organization has an aggregate won-loss record of less than .500, and more recently been perennial losers and bottom dwellers. Jim Crane, a successful billionaire entrepreneur,

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