What is generative AI?  Generative AI focuses on creating new and original content, chat responses, designs, synthetic data or even deepfakes.  While predictive AI worked on predefined, human supplied rules, generative AI functions somewhat autonomously. Advances in Generative AI have been groundbreaking.

Advances in generative AI represent a significant advancement beyond established technologies like predictive AI, and business leaders are eagerly embracing its potential. A remarkable 91% recognize generative AI as a major advantage, driven by its diverse applications, from content creation to software development. Despite its novelty, generative AI is rapidly progressing, causing over three-quarters of business leaders to express concerns about potentially missing out on its benefits. In particular, marketing leaders are apprehensive about not fully leveraging generative AI in their workflows, with 88% worried that their companies are lagging behind.

Insight Generation and Decision-Making:

Going beyond traditional data analysis, generative AI excels by not only analyzing existing data but also generating potential scenarios. This predictive modeling empowers businesses to anticipate market shifts, understand consumer preferences, and identify potential risks, fostering proactive strategies over reactive ones.

Generative AI’s Global Impact:

Generative AI has captivated global attention, with ChatGPT becoming the fastest-growing software program in history, reaching a hundred million users within two months of its public debut. This surge has sparked an arms race among tech giants like Microsoft and Google, and AI chip maker Nvidia has witnessed increased business. Unlike previous AI programs that provided numeric scores, generative AI, including programs like Stability AI’s Stable Diffusion and OpenAI’s DALL-E, reproduces elements of the real world.

Amazon announced in 2023 that its voice assistant Alexa now comes with generative AI capabilities.  Apple is developing a large array of features that use generative AI, including a new version of Siri expected to launch in 2024.

Mixed Modality in AI:

The concept of mixed modality or “multi-modality” is taking center stage, enabling programs to fuse text, images, physical space representations, sounds, video, and entire computer functions as smart applications. This approach enhances program capabilities and contributes to continuous learning, potentially advancing the goal of “embodied AI” and robotics.

Evolution of Generative AI:

Generative AI will continue evolving, contributing to advancements in translation, drug discovery, anomaly detection, and the generation of new content, spanning text, video, fashion design, and music.

A generative AI chatbot, for example, is a type of conversational AI system that uses deep learning and natural language processing techniques to generate human-like text responses in real-time.  These chatbots can hold text-based conversations with users, understand user input, and generate contextually relevant responses.

Salesforce and Generative AI

Transformative Trends in Marketing and Sales Operations:

Generative AI is reshaping marketing and sales operations with key trends, including hyper-quick sales and marketing content creation, automation of repetitive tasks (e.g., keyword research, administrative work, content formatting, and data analysis), and the facilitation of sales enablement and custom materials.

What is the Main Goal of Generative AI?

The answer likely would vary depending on who you ask, but commonly we expect generative AI tools to change the calculus of knowledge work automation.  Generative AI isn’t going to eliminate the need for human workers, but it will assist them with the ability to produce human-like writing, images, audio, or video in response to plain-English text prompts.  The potential to collaborate with human partners to generate contact that represents practical work is exciting.

Curious how generative AI could help your business?  Contact Tectonic today to learn more.

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