Social Studio to Sundown. Marketing Cloud Social Studio Retirement announced.
Salesforce is retiring the following Marketing Cloud Social Studio subscriptions (“Marketing Cloud Social Studio Products”) on November 18, 2024.
Marketing Cloud Social Studio Products
| Social Studio (Listen & Engage) – Agency | Social Studio (Publish, Listen & Engage) – Pro |
| Social Studio (Listen & Engage) – Basic | Social Studio – Customer Service Pro |
| Social Studio (Listen & Engage) – Corporate | Marketing Cloud Platform Fees |
| Social Studio (Listen & Engage) – Enterprise | Marketing Cloud – Reseller Insights Fees |
| Social Studio (Listen & Engage) – Pro | Social Studio (SS101 VC) |
| Social Studio (Publish, Listen & Engage) – Agency | Social Intelligence Module |
| Social Studio (Publish, Listen & Engage) – Agency | Social Studio – Automate – Agency |
| Social Studio (Publish, Listen & Engage) – Corporate | Social Studio – Automate – Basic |
| Social Studio (Publish, Listen & Engage) – Enterprise | Social Studio – Automate – Pro |
| Command Center | Social Studio – 50,000 Additional Mentions |
| Command Center Standalone | Social Studio – Additional TP & 1M Mentions – Agency |
| Social Studio – Premium Data – China | Social Studio – Automate – Additional Actions |
| Social Studio – Premium Data – China – Agency | Social Studio – Automate – Additional Actions – Agency |
| Social Studio – 1,000 Additional Einstein Vision Images | Social Studio – Insights Credits |
| Social Studio – Einstein Vision | Social Studio – Insights Credits – Agency |
| Social Studio – Review Accounts | Social Studio – Social Accounts |
| Social Studio – Additional Topic Profiles | Social Studio – Social Accounts – Agency |
| Social Studio – Additional Users | Social Customer Service Pro |
| Social Studio – Additional Users – Agency | Social Studio – Customer Service Pro |
| Social Studio – 1 Million Additional Mentions |
What does this change mean for me?
Starting November 18, 2024, or the end of your contract, whichever comes sooner, you will no longer be able to access the Social Studio application, and all associated customer data will be deleted once your contract ends in accordance with our Trust and Compliance Documentation. If the Order Term for your Marketing Cloud Social Studio Product(s) extends beyond November 18, 2024, Salesforce will reach out to you directly to discuss your options.
What action do I take before November 18, 2024?
Salesforce recommends retrieving your Social Studio data at least 90 days before the Order End Date of your Marketing Cloud Social Studio Product(s) or November 18, 2024, whichever is sooner. Refer to the steps in Salesforce Help: Social Studio Data Extracts.
Are there products similar to Social Studio you can recommend?
Contact your AE or Tectonic rep to discuss potential third-party alternative products that provide functionality similar to the Marketing Cloud Social Studio Products.
If you have more questions, open a case with Support via Salesforce Help. To view all current and past retirements, see Salesforce Product & Feature Retirements.
Marketing Cloud Social Studio Retirement
To read about the Salesforce approach to retirements, read our Product & Feature Retirement Philosophy.
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