Marketing Cloud Social Studio Retirement Announced

Social Studio to Sundown. Marketing Cloud Social Studio Retirement announced.

Salesforce is retiring the following Marketing Cloud Social Studio subscriptions (“Marketing Cloud Social Studio Products”) on November 18, 2024.

Marketing Cloud Social Studio Products

Social Studio (Listen & Engage) – Agency	Social Studio (Publish, Listen & Engage) – Pro
Social Studio (Listen & Engage) – Basic	Social Studio – Customer Service Pro
Social Studio (Listen & Engage) – Corporate	Marketing Cloud Platform Fees
Social Studio (Listen & Engage) – Enterprise	Marketing Cloud – Reseller Insights Fees
Social Studio (Listen & Engage) – Pro	Social Studio (SS101 VC)
Social Studio (Publish, Listen & Engage) – Agency	Social Intelligence Module
Social Studio (Publish, Listen & Engage) – Agency	Social Studio – Automate – Agency
Social Studio (Publish, Listen & Engage) – Corporate	Social Studio – Automate – Basic
Social Studio (Publish, Listen & Engage) – Enterprise	Social Studio – Automate – Pro
Command Center	Social Studio – 50,000 Additional Mentions
Command Center Standalone	Social Studio – Additional TP & 1M Mentions – Agency
Social Studio – Premium Data – China	Social Studio – Automate – Additional Actions
Social Studio – Premium Data – China – Agency	Social Studio – Automate – Additional Actions – Agency
Social Studio – 1,000 Additional Einstein Vision Images	Social Studio – Insights Credits
Social Studio – Einstein Vision	Social Studio – Insights Credits – Agency
Social Studio – Review Accounts	Social Studio – Social Accounts
Social Studio – Additional Topic Profiles	Social Studio – Social Accounts – Agency
Social Studio – Additional Users	Social Customer Service Pro
Social Studio – Additional Users – Agency	Social Studio – Customer Service Pro
Social Studio – 1 Million Additional Mentions

What does this change mean for me?

Starting November 18, 2024, or the end of your contract, whichever comes sooner, you will no longer be able to access the Social Studio application, and all associated customer data will be deleted once your contract ends in accordance with our Trust and Compliance Documentation. If the Order Term for your Marketing Cloud Social Studio Product(s) extends beyond November 18, 2024, Salesforce will reach out to you directly to discuss your options.

What action do I take before November 18, 2024?

Salesforce recommends retrieving your Social Studio data at least 90 days before the Order End Date of your Marketing Cloud Social Studio Product(s) or November 18, 2024, whichever is sooner. Refer to the steps in Salesforce Help: Social Studio Data Extracts.

Are there products similar to Social Studio you can recommend?

Contact your AE or Tectonic rep to discuss potential third-party alternative products that provide functionality similar to the Marketing Cloud Social Studio Products.

If you have more questions, open a case with Support via Salesforce Help. To view all current and past retirements, see Salesforce Product & Feature Retirements.