Salesforce Marketing Cloud is a customer relationship management (CRM) platform for marketers that allows them to create and manage marketing relationships and campaigns with customers.

Salesforce Marketing Cloud (SFMC) is the name of Salesforce’s platform for multi-channel engagement, digital marketing, marketing automation, analytics, and personalization. The platform is a set of software as a service (SaaS) products with different types of functionality and additional add-on features provided by Salesforce and other vendors via the Salesforce AppExchange to further increase their capabilities.

Salesforce Marketing Cloud is Salesforce’s “umbrella” brand name for a family of related products capable of supporting many marketing processes, including multi-channel campaign execution, dynamic customer journeys, marketing performance analysis, personalization, digital advertising, and data management.

Marketing Cloud Connect. 

Keep customer data in sync across marketing, sales, and service interactions. Trigger journeys and messages as customers interact with any department across your company to deliver one seamless experience.

Journey Builder

Use marketing automation to build customer journeys across email, mobile, advertising, your website, and the internet of things to deliver a seamless experience across marketing, sales, and service.

Audience Builder

Create a single view of each customer with information from any source. Then, target specific audiences and segments across the customer journey. Go from managing data to building relationships.

Personalization Builder

Power personalization using Einstein’s predictive intelligence capabilities. Pair customer profiles with machine learning algorithms to automatically show the right content to each individual.

Content Builder

Manage all of your content and assets in a single location. Easily handle assets with advanced search and tagging capabilities. Share and approve content in a secure fashion for use throughout the enterprise.

Analytics Builder

Track and measure the performance of your campaigns and journeys. Uncover new insights about your customers through rich reporting and predictive analytics.

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