Privacy Center Update What’s the July Changes to Preference Center? Starting in July 2024, the Privacy Center app within the core platform now supports retention features. July Changes to Preference Center introduces a new Hyperforce-based retention store, allows for retention testing in sandboxes, and offers the option to mask data during retention. The new Hyperforce-based
Personalized Care & Communication: Salesforce Marketing Cloud for a Healthcare Provider As the elderly become more tech-savvy, they expect modern, efficient ways to communicate with healthcare providers. A regional Medicare provider in the Northeastern United States faced challenges with their outdated communication systems. Relying solely on paper mail, postcards, and phone calls, the organization struggled
Improve your customer relationships by seamlessly integrating the Salesforce core Individual object with the Marketing Cloud profile center and subscription center when creating a custom preference center. Consider the following design considerations to optimize this process: Understanding the Preference Center: A preference center serves as a centralized contact management tool, empowering customers to: Customizing a
