Customer Data Platform Archives - gettectonic.com
Harnessing Zero Copy Integration

Harnessing Zero Copy Integration

Streamlining Data Management: Harnessing Zero Copy Integration for Efficient Customer Insights Zero copy integration offers a revolutionary approach to accessing and utilizing customer data without the need for burdensome data transfers. By seamlessly linking disparate databases, this innovative technique eliminates the complexities associated with moving, copying, or reformatting data. Let’s explore how zero copy integration

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Salesforce CDP

Utilizing a CDP

In the current digital landscape, customer data stands as a pivotal asset for organizations aiming to craft personalized and targeted experiences. Yet, the primary challenge for utilizing a CDP lies in the aggregation and consolidation of this data, often dispersed across a multitude of sources. This is where the significance of Customer Data Platforms (CDPs)

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Salesforce Genie Announced

Salesforce Genie Announced

Salesforce Genie announced this year is an innovative data platform recently unveiled at Dreamforce 2022, heralding the world’s first real-time CRM. Genie is the driving force behind Salesforce’s entire Customer 360 platform, delivering hyper-scale, real-time data capabilities. With Genie, any business can harness the power of data to create magical customer experiences, offering seamless, personalized

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