How Salesforce Drives Digital Transformation in Governmental Agencies in 2025 In the evolving digital age, government agencies face an increasing demand to modernize their services, improve citizen engagement, and deliver seamless digital experiences. These organizations require transformational technologies that not only streamline internal operations but also adopt a citizen-first approach. Salesforce emerges as a key
Salesforce’s Agentforce is brimming with potential, but unlocking its full capabilities requires more than just real-time data—it demands access to rich, historical datasets. Agentforce thrives on robust time-series data to recognize patterns, track trends, and deliver accurate predictions. While Salesforce excels at capturing real-time data, significant gaps exist when it comes to historical insights. Without
Advanced Edition of Marketing CloudSalesforce continues to innovate and grow, enabling Trailblazers to scale efficiently and achieve their goals. The Winter ’25 Release offers time-saving features, enhanced analytics, and tools designed to optimize resources. Here’s a comprehensive look at the latest updates: Analytics Enhancements Streamlined Reporting and Insights Marketing Cloud Intelligence Optimize Campaign Performance Permissions
The life sciences industry is poised for significant evolution in 2025 as it navigates a dynamic landscape shaped by digital transformation, competitive pressures, business volatility, and shifting customer needs. Despite potential challenges, industry leaders remain optimistic about growth in the coming year. Deloitte’s recently released 2025 Life Sciences Outlook, published on December 10, 2024, offers
MoEngage, a leading cross-channel customer engagement platform, has launched new features designed to help marketers quickly adapt to shifting consumer behaviors. These updates, introduced at the bi-annual MoEngage NEXT event, include Connected Apps for seamless data integration, a Salesforce CRM integration for streamlined data exchange, and Coupons for managing single-use discounts. “Our new capabilities reinforce
How to Transform Customer Experiences with AI and Sub-Second E2E Real-Time Data Sync Introducing Data Cloud’s Sub-Second E2E Real-Time FeatureDeliver hyper-personalized experiences in real time, no matter how or where customers engage with your brand. Exceptional customer experiences hinge on unifying interactions across every touchpoint. Yet, fragmented data dispersed across systems, channels, and clouds often
Salesforce Experience Cloud: Empowering Digital Experiences Salesforce Experience Cloud is a robust digital experience platform that enables businesses to create beautifully designed, CRM-powered online sites. Previously known as Community Cloud, the rebranding reflects its versatility in supporting a wide range of connected digital experiences. What is an Experience Cloud Site? An Experience Cloud site serves
Understanding your organization’s goals is critical to selecting the right platform. Whether it’s improving patient outcomes or bringing groundbreaking therapies to market, Salesforce offers the tools you need to succeed.
AI is Revolutionizing Salesforce: Transforming Sales Teams in the Era of AI Artificial Intelligence (AI) is reshaping the sales landscape, disrupting traditional processes, and redefining how businesses interact with customers. The rapid adoption of AI-native systems is altering how data is captured, how sales teams engage, and how the entire sales cycle is structured. The
Not Just Another Insight on Salesforce Agentforce This isn’t your typical rundown of Salesforce Agentforce—the AI innovation everyone’s buzzing about. Instead of merely explaining what it is and calling it a day, we’re diving straight into what matters most: how it can transform operations for nonprofits and educational organizations. If you’re in these sectors and
Transforming Nonprofit Operations with Salesforce: Lessons from a Real-Life Success Story Actionable insights for nonprofits to streamline operations and amplify impact-Salesforce Strategies to Improve a Nonprofit Running a nonprofit is challenging enough without the added frustration of disjointed systems. Many nonprofits grapple with scattered databases, isolated email tools, and incompatible fundraising platforms, resulting in inefficiencies
Is Travel Retail Ready for Gen Z? New Research Highlights Gaps in Alignment The latest research from Swiss-based travel retail agency m1nd-set sheds light on the shopping and travel behaviors of Gen Z—a group poised to become the largest segment of traveling shoppers within the next few years. The findings reveal a pressing need for
Why Salesforce Chose a Human-First Approach to Promote AI Salesforce won Gold in the Use of GenAI category at The Drum Awards for Advertising by creatively addressing AI-related concerns while demonstrating the power of responsible AI adoption. Here’s a look at the award-winning campaign. Salesforce Chose a Human-First Approach to Promote AI. The Challenge The
From smarter search engines to AI-powered creative workflows, vectors are the bridge between unstructured data and actionable intelligence. By fully leveraging this technology, businesses can transform their approach to data and secure their place in a rapidly evolving, data-centric world.
Essential Technologies for Value-Based Care Success As healthcare providers increasingly adopt value-based care, they must invest in the right technologies and resources to succeed in this model, which incentivizes high-quality, cost-effective care. Value-Based Care Technologies tie reimbursement to care quality, making providers accountable for patient outcomes while providing resources to enhance care. As of 2021,
