Engagement Archives - gettectonic.com
Salesforce
18Aug

How Salesforce Powers Next-Gen B2C Experiences

Tectonic Shift: How Salesforce Powers Next-Gen B2C Experiences The Modern B2C Imperative In today’s instant-gratification economy, medium and large B2C brands face unprecedented pressure to deliver hyper-personalized, seamless experiences across retail, fashion, electronics, and beyond. Customers now expect: Yet many brands remain trapped by fragmented systems that create disjointed experiences. The solution? A tectonic shift to unified platforms that break down silos between sales, marketing, commerce, and service. Why Traditional Approaches Fail 1. The Silo Syndrome 2. Analytics Black Holes 3. The Retention Paradox The Salesforce Advantage Salesforce B2C solutions create seismic improvements by unifying the entire customer journey: 1. The Data Foundation 2. AI-Powered Personalization 3. Commerce Reimagined B2C Commerce Cloud enables: Proven Impact: The YETI Story Challenge: Launch immersive drinkware campaign fastSolution: Salesforce Composable StorefrontResults: The Tectonic Difference Where other consultancies offer incremental improvements, Tectonic delivers ground-shifting transformations: Make Your Move The landscape is shifting. Brands that adapt will dominate; those clinging to legacy systems risk being left behind. Ready to transform your B2C experience?Tectonic’s Salesforce experts can help you: The future belongs to connected experiences. Start building yours today. Like Related Posts AI Automated Offers with Marketing Cloud Personalization AI-Powered Offers Elevate the relevance of each customer interaction on your website and app through Einstein Decisions. Driven by a Read more Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more

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August 18, 2025in Data
OpenAI and the Agentic Race
13Aug

AI Adoption Soars Among Desk Workers, Boosting Productivity and Job Satisfaction

The daily use of AI among desk workers has surged by 233% in just six months, according to the latest Slack Workforce Index report released by Salesforce. The study, conducted by research firm Qualtrics, surveyed 5,156 desk workers across Australia, France, Germany, Japan, the UK, and the US between April 9 and May 1. Notably, the survey did not target Slack or Salesforce employees or customers. The findings reveal a significant shift in how workers leverage AI—they are now 154% more likely to use it for creative and strategic tasks rather than just automation. Daily AI users report higher productivity and job satisfaction, with 64% rating their productivity as “very good” and 81% experiencing very high job satisfaction. Millennials Lead AI Adoption, AI Expands Skillsets Millennials are the most active AI adopters in the workplace, with 33% using AI daily, slightly ahead of Gen Z at 28%. Remarkably, 96% of AI users say the technology has helped them complete tasks beyond their existing skillsets. “AI adoption is accelerating rapidly, transforming work for the better,” said Peter Doolan, Slack’s EVP and Chief Customer Officer. “As more workers embrace AI, businesses can unlock greater productivity while empowering employees to focus on high-impact work.” Trust in AI Grows with Frequent Use The study highlights increasing confidence in AI tools, particularly among daily users. Workers who interact with AI agents daily are twice as likely to trust the technology compared to infrequent or non-users. “As workers experiment with AI, their trust and enthusiasm grow,” said Lucas Puente, Slack’s VP of Research. “They’re not only unlocking new capabilities but discovering fresh opportunities in their daily work.” AI Enhances Connection, Not Isolation Contrary to fears that AI might reduce human interaction, the data suggests the opposite. Daily AI users are 246% more likely to feel connected to colleagues and report a 62% higher sense of belonging at work. Additionally: AI also boosts performance in key areas:✔ Reducing the need for extensive research✔ Enhancing writing and communication✔ Supporting brainstorming and overcoming creative blocks Workers Want AI for Strategic Tasks The report also found strong demand for AI assistance in: Implications for South Africa’s Digital Transformation Linda Saunders, Salesforce’s Country Manager and Senior Director of Solution Engineering for Africa, noted that the findings offer insights for South Africa’s evolving AI landscape. “The global shift toward AI-driven creativity and strategy reflects what we can expect locally,” Saunders said. “As South Africa advances in digital transformation, AI will be crucial in unlocking productivity. Forward-thinking organizations must invest in skills and infrastructure now to stay competitive.” The report underscores AI’s growing role in reshaping work, fostering collaboration, and driving efficiency—signaling a transformative shift in the modern workplace. Like Related Posts AI Automated Offers with Marketing Cloud Personalization AI-Powered Offers Elevate the relevance of each customer interaction on your website and app through Einstein Decisions. Driven by a Read more Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more

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August 13, 2025in AI Tools, Data, Salesforce, Technology
What is Salesforce Einstein 1
31Jul

Key Einstein Personalization Tools

Key Einstein AI Personalization Tools from Salesforce Feature What It Does Use Case Example Marketing Cloud Personalization Delivers real-time, cross-channel personalized campaigns An e-commerce site displays recently viewed items to returning visitors Einstein Recommendations Suggests products/content based on user preferences A streaming service recommends shows similar to past views Einstein Decisions Predicts optimal next steps for engagement A bank prompts customers with relevant financial offers Einstein Copilot Generates AI-powered, personalized content at scale Automated email campaigns with dynamic product suggestions Like Related Posts AI Automated Offers with Marketing Cloud Personalization AI-Powered Offers Elevate the relevance of each customer interaction on your website and app through Einstein Decisions. Driven by a Read more Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more

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July 31, 2025in Einstein Insights, Salesforce, Salesforce Einstein
Autonomous Agents on the Agentforce Platform
23Jul

InsideTrack Joins Salesforce Accelerator to Develop AI Tools for Student Success

Student success nonprofit InsideTrack has partnered with Salesforce Accelerator – Agents for Impact, an initiative that provides nonprofits with technology, funding, and expertise to build AI-powered solutions. Over the next two years, InsideTrack will receive $333,000 in funding and in-kind technology services to create an AI-driven tool designed to enhance the work of student success coaches. Student success coaches are professionals who provide support and guidance to students, helping them navigate academic and personal challenges to achieve their goals. They offer a more holistic approach than academic advisors, focusing on areas like time management, study skills, and goal setting, while also addressing non-academic barriers to success.  Key Roles and Responsibilities: Distinction from Academic Advisors: While academic advisors focus on course selection and degree requirements, success coaches take a broader view, addressing the multifaceted needs of students. They help students develop the skills and strategies to succeed in all areas of their lives, not just academics. Benefits of Success Coaching: Where to Find Student Success Coaches: This new solution will help coaches analyze unstructured data—such as session notes—to identify trends, generate summaries, and recommend next steps, enabling them to support more students effectively. InsideTrack, which assists over 200,000 learners annually through 2.2 million coaching interactions, aims to use AI to streamline reporting and provide deeper insights while preserving the human connections vital to student success. “AI adoption must support—not erode—the relationships that drive student success,” said Ruth Bauer, President of InsideTrack. “By centering this work on the experiences of students and coaches, we’re developing human-centered tools that expand capacity and help learners achieve their goals.” Ron Smith, Salesforce’s VP of Philanthropy, emphasized that “AI should enhance human connection, not replace it,” ensuring ethical and responsible integration in higher education. Dr. Tim Renick of Georgia State University, an InsideTrack advisor, added: “We need tools that empower frontline staff to act quickly on insights and provide meaningful support—because knowing who needs help is only the first step.” The initiative reflects a growing effort to leverage AI for scalable, equitable student support while maintaining the personal engagement that drives long-term success. Like Related Posts AI Automated Offers with Marketing Cloud Personalization AI-Powered Offers Elevate the relevance of each customer interaction on your website and app through Einstein Decisions. Driven by a Read more Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more

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July 23, 2025in Agentforce Platform, AI Tools, Data, Salesforce, Technology
Role of Trusted Data in AI Success
18Jul

AI Revolutionizes Telemedicine

AI Revolutionizes Telemedicine: Transforming Virtual Care Delivery The Rapid Adoption of AI in Healthcare The healthcare industry is experiencing an AI transformation, with physician adoption rates skyrocketing from 38% in 2023 to 66% in 2024, according to the American Medical Association. Telemedicine—remote healthcare delivered via telecommunications—has emerged as a prime beneficiary of AI innovation. Market analysts project 26% annual growth in AI telemedicine investments, surpassing $156 billion by 2033. “AI is enabling earlier and more frequent medical interventions, often preventing hospitalizations,” said Dr. Elizabeth Krupinski, Director of the Southwest Telehealth Resource Center and Professor at Emory University. “We’re seeing AI enhance both the quality and accessibility of virtual care.” Key AI Applications Reshaping Telemedicine 1. Virtual Health Assistants & Chatbots 2. Intelligent Triage & Symptom Analysis 3. Medical Imaging & Diagnostics 4. Personalized Treatment Planning 5. Remote Patient Monitoring 6. Mental Health Support Operational & Administrative Benefits Challenges & Considerations While promising, AI adoption presents hurdles: The Future of AI in Telemedicine Industry experts anticipate groundbreaking advancements: “We’re still in the early stages,” notes Krupinski. “The next decade will reveal AI’s full potential to improve outcomes while making healthcare more accessible and efficient.” As adoption grows, maintaining rigorous oversight will be crucial to ensure AI systems remain accurate, equitable, and patient-centered. The transformation of telemedicine through AI represents not just technological progress, but a fundamental shift toward more proactive, personalized, and preventive care. Like Related Posts AI Automated Offers with Marketing Cloud Personalization AI-Powered Offers Elevate the relevance of each customer interaction on your website and app through Einstein Decisions. Driven by a Read more Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more

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July 18, 2025in AI Chatbots, Data
health and life sciences
17Jul

Why B2C Experience Platforms Are the Next Big Investment

The Digital Healthcare Revolution: Why B2C Experience Platforms Are the Next Big Investment The healthcare sector is in the midst of a digital transformation revolution, with Business-to-Consumer (B2C) Digital Experience Platforms (DXPs) emerging as the dominant force for positive patient outcomes. Projected to grow at a 13.9% CAGR through 2030, these platforms are redefining patient engagement through AI-powered personalization, IoT integration, and cloud-based interoperability. For investors, this represents a generational opportunity—particularly in market leaders Adobe (ADBE), Microsoft (MSFT), and Salesforce (CRM)—as healthcare shifts from facility-centric to patient-first digital ecosystems. But this is not an investing article. It is an insight based on growth potential of the top Digital Experience Platform players. Why B2C DXPs Are Disrupting Healthcare The traditional healthcare model—reactive, fragmented, and provider-controlled—is being replaced by on-demand, data-driven patient experiences. B2C DXPs sit at the center of this shift by offering: ✔ Hyper-personalized care journeys – AI-driven platforms like Innovaccer’s HXP and Salesforce Health Cloud deliver tailored treatment plans, automated medication adherence tools, and condition-specific education. ✔ Seamless wearables/IoT integration – Real-time data from smartwatches, glucose monitors, and remote patient monitoring (RPM) devices enable preventive care and reduce hospital readmissions. ✔ Unified patient portals – A single digital front door for EHR access, telehealth visits, billing, and provider messaging—reducing friction in care delivery. North America leads adoption, but Asia-Pacific is the fastest-growing market, fueled by aging populations and government telehealth investments. The Winning Formula: AI + Cloud Scalability The most successful DXPs combine AI/ML intelligence with cloud infrastructure—a segment already commanding 63.7% market share. Key advantages: 🔹 Cost efficiency – Pay-as-you-go cloud models eliminate legacy IT costs.🔹 Regulatory compliance – Built-in HIPAA/GDPR adherence ensures data security.🔹 Interoperability – Open APIs connect EHRs, wearables, and third-party apps seamlessly. Microsoft’s Azure Healthcare APIs and Salesforce Health Cloud are already powering AI-driven patient engagement at scale, while Adobe Experience Cloud dominates personalized content delivery. Salesforce (CRM) – The Patient Engagement Leader Risks & Mitigations ⚠ Regulatory complexity – HIPAA/GDPR compliance requires ongoing investment (mitigated by cloud providers’ built-in security).⚠ EHR fragmentation – Legacy systems may slow interoperability (offset by FHIR API adoption).⚠ Competition – Startups like Innovaccer are innovating quickly (but lack scale of MSFT, CRM, ADBE). Bottom Line: The Time to Act Is Now The .3B DXP healthcare market by 2030 is just the beginning. With telehealth adoption up 70% post-pandemic and 416M connected health devices expected by 2030, patient demand for seamless digital experiences will only accelerate. Adobe, Microsoft, and Salesforce are not just tech stocks—they’re the infrastructure of healthcare’s digital future. Health care payers and providers who recognize this shift early will capitalize on a decade of growth. Data: Vision Research Reports, Grand View Research, company filings. Like Related Posts AI Automated Offers with Marketing Cloud Personalization AI-Powered Offers Elevate the relevance of each customer interaction on your website and app through Einstein Decisions. Driven by a Read more Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more

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July 17, 2025in Data, Salesforce, Salesforce Health Cloud
14Jul

Taiba Investments Partners with Salesforce to Revolutionize Saudi Hospitality with AI-Driven Customer Experience

Saudi Hospitality Leader Embarks on Digital Transformation Journey Riyadh, Saudi Arabia – Taiba Investments, a premier hospitality and real estate company in the Kingdom, has announced a strategic partnership with Salesforce, the global leader in AI-powered customer relationship management (CRM) solutions. The collaboration will implement Salesforce Customer 360 across Taiba’s extensive portfolio, elevating guest experiences and operational efficiency through cutting-edge digital transformation. Redefining Hospitality Through Technology As part of this landmark agreement, Taiba Investments will work with Horizontal Digital, a top-tier Salesforce Summit Partner, to deploy an integrated CRM platform that will: Leadership Perspectives: A New Era for Saudi Hospitality Hassan Ahdab, Chief Hospitality Operations Officer at Taiba Investments, stated:“Our partnership with Salesforce reflects Taiba’s commitment to operational excellence and guest-centric innovation. By leveraging world-class CRM solutions, we’re poised to deliver unmatched, personalized hospitality experiences across Saudi Arabia.” Mohammed Al Khotani, SVP & Managing Director at Salesforce Middle East, added:*”We’re proud to support Taiba Investments in setting new industry benchmarks. Salesforce Customer 360 will empower them to blend Saudi hospitality traditions with AI-driven innovation, redefining guest experiences in the region.”* Strategic Growth & Industry Leadership The Road Ahead: AI, Personalization & Seamless Guest Experiences This digital transformation positions Taiba Investments to:✔ Anticipate guest needs with predictive analytics✔ Streamline operations through automation✔ Deliver hyper-personalized stays via AI-powered engagement By integrating Salesforce Customer 360, Taiba is not just modernizing its operations—it’s shaping the future of Saudi hospitality. About Taiba InvestmentsA pioneer in Saudi Arabia’s hospitality and real estate sectors, Taiba Investments combines local expertise with global partnerships to deliver exceptional guest experiences across its diverse portfolio. Like Related Posts AI Automated Offers with Marketing Cloud Personalization AI-Powered Offers Elevate the relevance of each customer interaction on your website and app through Einstein Decisions. Driven by a Read more Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more

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July 14, 2025in Salesforce, Technology
Content Marketing Lessons
14Jul

Marketing Cloud Next Explained

Marketing Cloud Next: The Future of AI-Powered, Unified Marketing In today’s hyper-connected world, marketers face relentless challenges: siloed data, complex integrations, and limited AI-driven personalization. These barriers don’t just slow them down—they prevent real, meaningful customer connections. Marketing Cloud Next Explained to address these challenges. What if there was a natively integrated, AI-powered platform that could break through these obstacles? Introducing Marketing Cloud Next Marketing Cloud Next is a revolutionary module built directly on Salesforce Core, eliminating the need for clunky integrations. It unifies CRM data, AI-driven insights, and real-time customer profiles—giving marketers a single source of truth to power hyper-personalized campaigns. Why It’s a Game-Changer ✅ Native on Salesforce Core – No middleware, no syncing delays. Real-time access to Accounts, Contacts, Opportunities, and Custom Objects—all within your marketing platform. ✅ AI-Powered by Agentforce – Not just AI for show, but AI that works: ✅ Real-Time Data Cloud Integration – Activate unified customer profiles with zero ETL (Extract, Transform, Load), ensuring every interaction is personalized with the latest data. Core Capabilities: Smarter, Faster, More Impactful Marketing 1. AI-Driven Campaign Creation 2. Advanced Segmentation & Automation 3. Omnichannel Engagement 4. Real-Time Analytics & ROI Tracking The Bottom Line: Faster, Simpler, Higher ROI 🚀 Launch campaigns in weeks, not months – Cut through complexity with native integration.💡 Boost engagement with AI personalization – Drive higher conversions & loyalty.📈 Increase revenue with data-driven marketing – Turn insights into growth. Marketing Cloud Next isn’t just another tool—it’s the future of customer engagement. Ready to transform your marketing? Let’s talk. Like Related Posts AI Automated Offers with Marketing Cloud Personalization AI-Powered Offers Elevate the relevance of each customer interaction on your website and app through Einstein Decisions. Driven by a Read more Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more

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July 14, 2025in Data, Marketing Cloud Next, Salesforce, Salesforce Data Cloud, Salesforce Flow
Healthcare Cloud Computing
09Jul

How Salesforce Health Cloud is Transforming Modern Hospitals

The healthcare industry faces unprecedented challenges: delivering personalized patient care, maintaining strict compliance, and optimizing operational efficiency—all while managing complex data ecosystems. Salesforce Health Cloud has won as a leading solution, empowering hospitals to meet these demands through intelligent, integrated technology. Here’s why forward-thinking healthcare organizations are adopting Health Cloud—and how it’s reshaping hospital operations. 1. Personalized Patient Engagement Today’s patients expect seamless, consumer-grade experiences from their healthcare providers. Salesforce Health Cloud enables hospitals to:✔ Deliver mobile-responsive patient portals for easy access to records and appointments.✔ Automate personalized follow-ups (e.g., medication reminders, post-visit surveys).✔ Tailor communication based on patient history and preferences. Why it matters: Engaged patients adhere better to treatment plans and report higher satisfaction—key drivers of improved outcomes. 2. Seamless Care Team Coordination Fragmented care—where specialists, nurses, and administrators work in silos—leads to inefficiencies and errors. Health Cloud connects all stakeholders on a unified platform, enabling:✔ Real-time collaboration across departments.✔ Centralized patient histories (no more chasing down records).✔ Automated task assignments and progress tracking. Why it matters: Coordinated care reduces redundancies, improves accuracy, and elevates patient trust. 3. AI-Powered Decision-Making Health Cloud goes beyond data storage—it turns information into actionable intelligence with:✔ Real-time analytics on treatment outcomes, readmission risks, and patient satisfaction.✔ Predictive tools to identify high-risk patients before complications arise.✔ Custom dashboards for performance tracking at every level. Why it matters: Data-driven decisions lead to better resource allocation, fewer errors, and higher-quality care. 4. Unified Patient Data Management Hospitals juggle EHRs, lab systems, billing software, and more—often with no integration. Health Cloud consolidates all data into a single source of truth, offering:✔ A 360-degree patient view (medical history, appointments, insurance, social determinants of health).✔ Secure, instant access for authorized providers.✔ Reduced manual entry and duplicate records. Why it matters: Disjointed data causes delays and mistakes. Centralization improves efficiency and patient safety. 5. Built-In HIPAA Compliance & Security Healthcare data breaches cost millions and erode trust. Health Cloud provides:✔ Enterprise-grade encryption and access controls.✔ Audit trails for all data interactions.✔ Pre-configured HIPAA-compliant workflows. Why it matters: Compliance isn’t optional. Health Cloud protects sensitive data without sacrificing usability. 6. Scalability for Future Growth Whether expanding services, adding telehealth, or integrating new EHRs, Health Cloud adapts effortlessly thanks to:✔ Open APIs for seamless interoperability.✔ Modular design to add features as needs evolve.✔ Cloud-based flexibility to scale across locations. Why it matters: Healthcare never stands still. A future-proof system ensures long-term success. 7. Operational Efficiency & Cost Savings Administrative waste drains hospital resources. Health Cloud automates routine tasks, including:✔ Appointment scheduling and reminders.✔ Referral management and prior authorizations.✔ Case management workflows. Why it matters: Streamlined operations cut costs, reduce staff burnout, and improve patient throughput. The Bottom Line Salesforce Health Cloud isn’t just another IT tool—it’s a strategic asset that bridges the gap between patient care and operational excellence. Hospitals leveraging its full potential see:✅ Higher patient satisfaction (through personalized engagement).✅ Stronger care team alignment (breaking down silos).✅ Smarter decision-making (powered by AI and analytics).✅ Lower compliance risks (with built-in security). As healthcare evolves, the hospitals that thrive will be those that embrace connected, intelligent platforms like Health Cloud. The question isn’t if to adopt it—but how soon your organization can start reaping the benefits. Ready to transform your hospital’s operations? Salesforce Health Cloud is the proven solution for healthcare’s toughest challenges. Contact Tectonic to learn more. Like Related Posts AI Automated Offers with Marketing Cloud Personalization AI-Powered Offers Elevate the relevance of each customer interaction on your website and app through Einstein Decisions. Driven by a Read more Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more

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July 9, 2025in Data, Enterprise, Salesforce, Salesforce Health Cloud, Technology
Salesforce Einstein and Einstein Automate
09Jul

Smarter Predictions, Faster Decisions

Einstein AI in 2025: Smarter Predictions, Faster Decisions The Evolution of Salesforce Einstein The Summer ’25 release transforms Einstein from a predictive scoring engine into an active decision-making partner. With deeper CRM integration and enhanced explainability, Einstein now delivers: ✅ Context-aware automation through natural language Flow creation✅ Real-time analytics that drive immediate action✅ Transparent model governance for regulated industries Key Innovations in the Summer ’25 Release 1. Einstein for Flow: Intelligent Automation Made Simple What’s New: Impact: 2. Einstein CRM Analytics: Live Decision Intelligence Enhanced Capabilities: Sample Use Case:A sales manager sees: Benefits: 3. Trust Through Transparency New Governance Features: Critical For: Industry-Specific Applications Sector Einstein 2025 Use Cases Sales Real-time deal coaching, automated follow-ups based on engagement signals Service Predictive case routing, customer churn prevention flows Marketing Dynamic journey adjustments based on real-time propensity scores Healthcare Compliance-aware patient outreach automation Implementation Roadmap Why This Matters The Summer ’25 release closes the gap between insight and action by:🔹 Democratizing AI – Business users create sophisticated automations🔹 Accelerating Decisions – Live data eliminates reporting lag🔹 Building Trust – Explainable AI meets compliance requirements “With these updates, Einstein moves from predicting outcomes to driving outcomes,” said Salesforce Chief Product Officer. Like Related Posts AI Automated Offers with Marketing Cloud Personalization AI-Powered Offers Elevate the relevance of each customer interaction on your website and app through Einstein Decisions. Driven by a Read more Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more

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July 9, 2025in Data, Salesforce, Salesforce Einstein

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