Technology Archives - Page 2 of 3 - gettectonic.com
Salesforce Big Data and Travel and Hospitality

Utilizing Generative AI

Taking advantage of generative AI requires complete, unified, and accurate data, according to over half of IT leaders. Yet roadblocks remain. A recent survey found most IT leaders don’t have a unified data strategy and can’t integrate generative AI into their current tech stack. Technical requirements aside, generative AI also surfaces serious ethical considerations. Utilizing

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Connecting Marketing Cloud Account Engagement, Marketing Cloud, and Salesforce

Why Optimize Sales Force

Maximizing Sales Force Productivity: Overcoming Challenges and Reaping Rewards-Why Optimize Sales force? The productivity of a sales force is paramount to the success and growth of any business. A high-performing sales team not only drives revenue but also enhances customer satisfaction. However, organizations often encounter obstacles that hinder the optimization of their sales force. Typical

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Connecting Data Strategies to Business Goals

Getting a handle on organizational data may not pay off until business and technical stakeholders agree on the core objectives. Connecting Data Strategies to Business Goals ensures the goals are met. Many leaders admit they need tighter alignment: Forty-one percent of line-of business leaders say their data strategy has only partial or no alignment with

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Image

Digital Marketing Roadmap

Digital transformation is becoming a mantra in business, but how do you embark on this journey?  What is the goal?  What does it look like?  Begin with a digital marketing roadmap. What is the roadmap for digital marketing? A digital marketing roadmap lays out your major areas of focus and ensures iterations stay grounded in

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Salesforce and Healthcare

Healthcare Technology Solutions

Healthcare institutions have the golden opportunity to enhance the technology systems implemented over the past few pandemic years, particularly in the realm of virtual rounding—where clinicians utilize collaboration technologies to interact with patients remotely. This approach gained significant traction during the pandemic and is now poised for further growth and refinement. Healthcare Technology Solutions. Healthcare

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industry

Digital BSS

Digital BSS, which stands for Digital Business Support System, refers to a set of software solutions and platforms designed to enable and enhance the operational and business support capabilities of a telecommunications service provider. These systems play a crucial role in managing and monetizing telecommunications services in the digital era. Digital BSS solutions are part

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CRM analytics

Advertising Cloud

Advertising Cloud is an Adobe product.  Often times confused with Salesforce Advertising Studio. What is Adobe advertising Cloud do? Adobe Advertising Cloud is a cross-channel platform which offers customers the ability to plan, buy, manage, and optimize: DSP, Search and TV advertising campaigns, and to leverage dynamic ad templates to deliver relevant ad content to

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Salesforce Updates Sustainability Cloud with Slack

Salesforce Updates Sustainability Cloud with Slack

Salesforce has unveiled its updated Sustainability Cloud, integrating the newly acquired Slack, alongside the achievement of net zero emissions across its entire value chain and the transition to 100% renewable energy for its operations. Salesforce Updates Sustainability Cloud with Slack. The company’s climate action plan sets out priorities for advancing towards a 1.5°C future, highlighted

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safeguarding personal information

Be Careful With My Data

Aware of the escalating significance of data protection in the digital age, customers are becoming increasingly vigilant about safeguarding their personal information. However, amidst this heightened awareness, companies have an opportunity to earn and maintain trust by providing clear and transparent explanations of how they intend to use customer data. Gone are the days when

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