Why Did Pardot Change Its Name?

What prompted the name change for Pardot?

Salesforce initiated the renaming as part of the “MC Easy” initiative, aiming to enhance consistency and comprehension across Marketing Cloud products. The adoption of the name “Marketing Cloud Account Engagement” aligns more closely with the software’s intended functionality.

In essence, the objective is to make the platform more user-friendly, provide a more cohesive experience, and increase its adaptability. However, human nature tends to resist change, and not everyone in the community is receptive to the news of Pardot undergoing a name change, along with other Salesforce products.

On October 17, 2022, the Classic app of Marketing Cloud Account Engagement (formerly Pardot) was retired in both Salesforce Classic and Lightning Experiences. The legacy application at pi.pardot.com still offers the classic UI experience to all customers.

Is Pardot now integrated into Marketing Cloud?

Pardot, now rebranded as Marketing Cloud Account Engagement, serves as a B2B (Business-to-Business) marketing automation solution founded by David Cummings and Adam Blitzer in 2007.

While Pardot has limited integration with Salesforce and lacks integration with external data sources, its design is oriented toward marketers. It provides user-friendly tools for creating emails, forms, landing pages, and automation without requiring developer involvement.

Pardot operates partly on its standalone platform and partly on the core Salesforce platform. In contrast, Marketing Cloud continues to exist independently and is not integrated into the core Salesforce platform.