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Salesforce state of marketing 8th Report

Insights from Salesforce’s 8th State of Marketing Report

Over the past few years, we’ve faced numerous challenges, prompting us to adapt our strategies and practices to navigate a swiftly changing and demanding environment. Companies globally are turning to their CMOs and marketing teams, relying on them to meet customers’ digital-first expectations, accomplish more with limited resources amid economic challenges, and comply with evolving

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Marketing Cloud

Key Components Of Salesforce Marketing Cloud Engagement

The key components of Salesforce Marketing Cloud Engagement are powerful marketing and personalization tools continually improving. The tools in Salesforce Marketing Cloud Engagement enable you to engage your customers with meaningful content. Key Components of Salesforce Marketing Cloud Engagement Journey Builder The Journey Builder empowers businesses to craft a seamless customer experience across various channels,

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Salesforce Data Cloud

Salesforce Data Cloud vs Snowflake

A Comprehensive Comparison In the today’s data-driven world, businesses increasingly turn to cloud-based data platforms for managing, analyzing, and deriving insights from their customer data. Among the prominent options available, Salesforce Data Cloud and Snowflake stand out from the crowd. While both platforms offer robust capabilities, they exhibit distinct strengths and weaknesses. This insight looks

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Technical Debt

Salesforce Technical Debt

Technical debt represents the additional effort required for subsequent rework due to opting for a quick solution over a more comprehensive approach during development. It aligns with the concept of “Shift Left,” emphasizing the cost-effectiveness of addressing issues early in the process. In the realm of Salesforce, technical debt is an inevitable aspect, akin to

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Zapier for Salesforce

Salesforce and Zapier and Anything You Can Imagine

Zapier enables you to connect Salesforce with thousands of the most popular third-party apps, so you can automate your work and have more time for what matters most—no code required. Providing easy automation for busy Salesforce users. Zapier transfers info between your web apps automatically, so you can focus on your most important work. Zapier

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Customer Experience

Improving Customer Experiences (CX)

In 2024, maintaining competitiveness requires businesses to prioritize personalization and agility within their customer experience (CX) strategy. Here are strategies for improving customer experiences with programs from Tectonic: By focusing on these key areas, organizations can navigate the continually evolving CX landscape and deliver exceptional customer experiences. Tectonic is ready to collaborate, customizing your Salesforce

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Generative AI Glossary

Key Questions to Ask About Generative AI Before Diving into the Gene Pool

As generative AI plays an increasingly significant role in shaping business decisions and reshaping customer relationships, leaders must grasp the potential.  This means use cases, and risks associated with AI. The good, the bad, and the ugly.  Questions to Ask About Generative AI gene pool. The journey begins with asking pertinent questions. Are you feeling

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