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Salesforce Marketing Cloud: Private Domain vs. Verified Domain

Understanding the Difference Between Private Domain and Verified Domain in Salesforce Marketing Cloud A Private Domain in Salesforce Marketing Cloud offers full DKIM, SPF, and DMARC authentication for a custom domain, which can significantly improve email deliverability. In contrast, a Verified Domain verifies that the sender owns the domain but does not provide the same level of authentication. While platforms like Constant Contact allow users to add authentication records (such as DKIM, SPF, and DMARC) themselves, this approach is not applicable to Salesforce Marketing Cloud when using Verified Domains. Although technically possible to self-host DNS for a Private Domain and manually add authentication records, Salesforce must provide the specific values for these records, particularly the DKIM key. Salesforce Marketing Cloud vs Salesforce Account EngagementEmails sent through Salesforce Marketing Cloud are signed with a DKIM key, which the recipient’s mail server verifies against the DKIM record in the sender’s DNS. If the DKIM signature does not match the DNS record, the email will fail delivery. Verified Domains do not include Salesforce-signed DKIM keys, making them unsuitable for fully authenticated email sends. For organizations prioritizing email deliverability and compliance, requesting a Private Domain from Salesforce is recommended. While it may require additional setup, it ensures proper authentication and enhances the success of email campaigns. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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Ehanced Delphi Experience With Einstein 1

Ehanced Delphi Experience With Einstein 1

Amadeus has launched an enhanced and expanded sales and catering suite, introducing Delphi Direct, aimed at helping hotels of all sizes boost efficiency and profitability. Ehanced Delphi Experience With Einstein 1 for Amadeus. In 2024, group business is a key focus for hoteliers. Recent research shows they are prioritizing efforts to strengthen customer relationships, enhance outreach to both new and returning clients, and improve event planning and execution. To support this, Delphi has been updated to cater to the diverse needs of any hotel, regardless of size. Whether a small property with limited resources, a full-service hotel managing large events, or a hotel management company overseeing multiple properties, Delphi offers a scalable and customizable solution. Central to the upgraded offering is a modern user interface based on the Einstein 1 Platform, which allows Delphi users to benefit from the combined features of Amadeus and Salesforce. Key features include: Delphi Direct, part of this suite, is an online booking platform that revolutionizes how hotels capture group business, allowing meeting spaces to be booked directly on a hotel’s website. This streamlines the sales process, unlocks additional revenue, and frees up teams to focus on securing larger deals. In addition to Delphi, Amadeus offers a comprehensive sales and catering software ecosystem, including Delphi Direct, Delphi Diagramming, and MeetingBroker, along with partner integrations designed to foster streamlined business growth and management. Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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Workday and Salesforce Unveil New AI Employee Service Agent

Workday and Salesforce Unveil New AI Employee Service Agent

In a Wednesday interview with CNBC’s Jim Cramer, the CEOs of Salesforce and Workday, Marc Benioff and Carl Eschenbach, announced their companies’ new partnership to develop an artificial intelligence assistant. Workday and Salesforce Unveil New AI Employee Service Agent. This collaboration aims to enhance onboarding, human resources, and other business processes. Salesforce Chair and CEO Marc Benioff and Workday CEO Carl Eschenbach join ‘Mad Money’ host Jim Cramer to talk their AI partnership. Both CEOs emphasized that the strength of their partnership lies in the integration of their extensive data sets. Benioff stated, “AI is all about data, and having access to extensive data enables us to deliver exceptional AI capabilities. This partnership exemplifies two companies coming together to ensure our customers have the data they need to realize the full potential of artificial intelligence.” Partnership will deliver a personalized, AI-powered assistant for employee service use cases such as onboarding, health benefits, and career development within Salesforce and Workday The two companies will establish a common data foundation that unifies HR and financial data from Workday with CRM data from Salesforce, enabling AI-powered use cases that boost productivity, lower costs, and improve the employee experience Workday will be natively integrated inside of Slack with deeper automation, so employees can seamlessly collaborate around worker, job, candidate, and similar records using AI Salesforce and Workday are both cloud-based software companies. Salesforce is renowned for its Slack application and software for sales, customer service, and marketing, while Workday specializes in human resources, recruiting, and workforce management. Eschenbach highlighted that Salesforce and Workday possess three crucial data sets in the enterprise landscape—employee data, customer data, and financial data. He added that the new initiative benefits customers by integrating services across platforms, eliminating the need to switch between different systems. “Through this partnership and our ability to share data, customers can seamlessly access our data sets whether they’re using Slack, Workday, or Salesforce,” Eschenbach said. Workday and Salesforce Unveil New AI Employee Service Agent The combination of Salesforce’s new Agentforce Platform and Einstein AI with the Workday platform and Workday AI will enable organizations to create and manage agents for a variety of employee service use cases. This AI agent will work with and elevate humans to drive employee and customer success across the business. Powered by a company’s Salesforce CRM data and Workday financial and HR data, the new AI employee service agents have a shared, trusted data foundation to communicate with employees in natural language, with human-like comprehension. As a result, taking action as part of onboarding, health benefit changes, career development, and other tasks will be easier than ever. When complex cases arise, the AI employee service agent will seamlessly transfer to the right individual for remediation, maintaining all the previous history and context for a smooth hand-off. This unique approach of humans and AI seamlessly working together will result in greater productivity, efficiency, and better experiences for employees. This is only possible by having the data, AI models, and apps deeply integrated. “The AI opportunity for every company lies in augmenting their employees and delivering incredible customer experiences. That’s why we’re so excited about our new Agentforce platform which enables humans and AI to drive customer success together, and this new partnership with Workday, to jointly build an employee service agent. Together we’ll help businesses create amazing experiences powered by generative and autonomous AI, so every employee can get answers, learn new skills, solve problems, and take action quickly and efficiently.” Marc Benioff, Chair and CEO, Salesforce Benefits to Employees Employees can now receive instant support through natural language conversations with their AI employee service agent, whether they are working in Salesforce, Slack, or Workday. This AI-driven assistant provides contextual help by understanding requests, accessing relevant information from integrated Workday-Salesforce data sources, and automating resolutions across platforms. Sal Companieh, Chief Digital and Information Officer at Cushman & Wakefield, commented, “As a leading global commercial real estate services firm, we prioritize employee support and engagement, which directly impacts client service. The ability to streamline workflows across Workday and Salesforce and deliver more personalized AI-powered employee experiences will be transformative for us.” Benefits to Employers By integrating HR, financial, and operational data into advanced AI models, Salesforce and Workday enhance workforce capabilities beyond individual productivity, fostering overall workforce intelligence, optimization, and resilience: Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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Salesforce Workday Partnership

Salesforce Workday Partnership

Salesforce and Workday Partner to Launch AI-Powered Employee Service Agent Salesforce (NYSE: CRM), the leading AI CRM platform, and Workday, Inc. (NASDAQ: WDAY), a leader in enterprise cloud applications for finance and HR, today announced a strategic partnership to develop a new AI-powered employee service agent. This solution will enhance employee experiences by automating routine tasks, providing personalized support, and delivering data-driven insights across Salesforce and Workday platforms. A Unified Data Foundation for Enhanced Employee Services The partnership will integrate HR and financial data from Workday with CRM data from Salesforce, creating a unified data foundation. This integration will enable the development of AI-driven use cases that increase productivity, reduce costs, and improve the employee experience. A key feature will be the seamless incorporation of Workday into Slack, allowing for enhanced automation and collaboration around HR and financial records, using AI. The new AI employee service agent, built on Salesforce’s Agentforce Platform and Einstein AI, alongside Workday AI, will cater to various employee service needs, such as onboarding, health benefits management, and career development. This agent will utilize a company’s data to interact with employees in natural language, offering personalized support and executing tasks based on trusted business rules and permissions. Enhancing Employee and Customer Success “The AI opportunity lies in augmenting employees and delivering exceptional customer experiences. Our collaboration with Workday will empower businesses to create remarkable experiences using generative and autonomous AI, allowing employees to efficiently find answers, learn new skills, solve problems, and take actions.” Marc Benioff, Chair and CEO of Salesforce Carl Eschenbach, CEO of Workday, highlighted the integration’s benefits: “By combining our platforms, data, and AI capabilities, we empower customers to deliver unmatched AI-powered employee experiences, leading to happier customers and substantial business value.” Key Features of the Partnership Benefits for Employees and Employers For Employees: For Employers: Sal Companieh, Chief Digital and Information Officer at Cushman & Wakefield, noted the strategic advantage: “The integration of Workday and Salesforce will streamline workflows and deliver more personalized, AI-powered employee experiences, significantly enhancing our operational efficiency.” “The shared data foundation between Workday and Salesforce will enable these partners to deliver transformative AI capabilities, enhancing employee experiences and driving business performance.” R “Ray” Wang, CEO of Constellation Research, Inc. About Workday Workday is a leading enterprise platform that helps organizations manage their most important assets – their people and money. The Workday platform is built with AI at the core to help customers elevate people, supercharge work, and move their business forever forward. Workday is used by more than 10,500 organizations around the world and across industries – from medium-sized businesses to more than 60% of the Fortune 500. For more information about Workday, visit workday.com. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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Sensitive AI Knowledge Models

Sensitive AI Knowledge Models

Based on the writings of David Campbell in Generative AI. Sensitive AI Knowledge Models “Crime is the spice of life.” This quote from an unnamed frontier model engineer has been resonating for months, ever since it was mentioned by a coworker after a conference. It sparked an interesting thought: for an AI model to be truly useful, it needs comprehensive knowledge, including the potentially dangerous information we wouldn’t really want it to share with just anyone. For example, a student trying to understand the chemical reaction behind an explosion needs the AI to accurately explain it. While this sounds innocuous, it can lead to the darker side of malicious LLM extraction. The student needs an accurate enough explanation to understand the chemical reaction without obtaining a chemical recipe to cause the reaction. An abstract digital artwork portrays the balance between AI knowledge and ethical responsibility. A blue and green flowing ribbon intertwines with a gold and white geometric pattern, symbolizing knowledge and ethical frameworks. Where they intersect, small bursts of light represent innovation and responsible AI use. The background gradient transitions from deep purple to soft lavender, conveying progress and hope. Subtle binary code is ghosted throughout, adding a tech-oriented feel. AI red-teaming is a process born of cybersecurity origins. The DEFCON conference co-hosted by the White House held the first Generative AI Red Team competition. Thousands of attendees tested eight large language models from an assortment of AI companies. In cybersecurity, red-teaming implies an adversarial relationship with a system or network. A red-teamer’s goal is to break into, hack, or simulate damage to a system in a way that emulates a real attack. When entering the world of AI red teaming, the initial approach often involves testing the limits of the LLM, such as trying to extract information on how to build a pipe bomb. This is not purely out of curiosity but also because it serves as a test of the model’s boundaries. The red-teamer has to know the correct way to make a pipe bomb. Knowing the correct details about sensitive topics is crucial for effective red teaming; without this knowledge, it’s impossible to judge whether the model’s responses are accurate or mere hallucinations. Sensitive AI Knowledge Models This realization highlights a significant challenge: it’s not just about preventing the AI from sharing dangerous information, but ensuring that when it does share sensitive knowledge, it’s not inadvertently spreading misinformation. Balancing the prevention of harm through restricted access to dangerous knowledge and avoiding greater harm from inaccurate information falling into the wrong hands is a delicate act. AI models need to be knowledgeable enough to be helpful but not so uninhibited that they become a how-to guide for malicious activities. The challenge is creating AI that can navigate this ethical minefield, handling sensitive information responsibly without becoming a source of dangerous knowledge. The Ethical Tightrope of AI Knowledge Creating dumbed-down AIs is not a viable solution, as it would render them ineffective. However, having AIs that share sensitive information freely is equally unacceptable. The solution lies in a nuanced approach to ethical training, where the AI understands the context and potential consequences of the information it shares. Ethical Training: More Than Just a Checkbox Ethics in AI cannot be reduced to a simple set of rules. It involves complex, nuanced understanding that even humans grapple with. Developing sophisticated ethical training regimens for AI models is essential. This training should go beyond a list of prohibited topics, aiming to instill a deep understanding of intention, consequences, and social responsibility. Imagine an AI that recognizes sensitive queries and responds appropriately, not with a blanket refusal, but with a nuanced explanation that educates the user about potential dangers without revealing harmful details. This is the goal for AI ethics. But it isn’t as if AI is going to extract parental permission for youths to access information, or run prompt-based queries, just because the request is sensitive. The Red Team Paradox Effective AI red teaming requires knowledge of the very things the AI should not share. This creates a paradox similar to hiring ex-hackers for cybersecurity — effective but not without risks. Tools like the WMDP Benchmark help measure and mitigate AI risks in critical areas, providing a structured approach to red teaming. To navigate this, diverse expertise is necessary. Red teams should include experts from various fields dealing with sensitive information, ensuring comprehensive coverage without any single person needing expertise in every dangerous area. Controlled Testing Environments Creating secure, isolated environments for testing sensitive scenarios is crucial. These virtual spaces allow safe experimentation with the AI’s knowledge without real-world consequences. Collaborative Verification Using a system of cross-checking between multiple experts can enhance the security of red teaming efforts, ensuring the accuracy of sensitive information without relying on a single individual’s expertise. The Future of AI Knowledge Management As AI systems advance, managing sensitive knowledge will become increasingly challenging. However, this also presents an opportunity to shape AI ethics and knowledge management. Future AI systems should handle sensitive information responsibly and educate users about the ethical implications of their queries. Navigating the ethical landscape of AI knowledge requires a balance of technical expertise, ethical considerations, and common sense. It’s a necessary challenge to tackle for the benefits of AI while mitigating its risks. The next time an AI politely declines to share dangerous information, remember the intricate web of ethical training, red team testing, and carefully managed knowledge behind that refusal. This ensures that AI is not only knowledgeable but also wise enough to handle sensitive information responsibly. Sensitive AI Knowledge Models need to handle sensitive data sensitively. Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful

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Collaboration and Engagement in Slack With iOS Widgets

Collaboration and Engagement in Slack With iOS Widgets

Slack Introduces New iOS App Widgets to Enhance Engagement and Collaboration Slack has launched four new widgets for its iOS app, aimed at boosting worker engagement and facilitating collaboration. The new additions include the “Catch Up” widget, two versions of the “Status” widget, and the “Slack Launcher” widget. These tools are designed to keep employees connected and productive, regardless of their location. While the first three widgets are available for the home screen, the “Slack Launcher” widget is specifically designed for iOS lock screens, allowing users to quickly access their workflows and projects. In an announcement on X, Slack stated: “Three new Slack iOS widgets are here to make your workday a whole lot easier. Add the Catch Up widget, Status widget, and Slack Launcher widget to your device and stay in the know on the go.” These updates align with Slack’s broader goal of evolving into a comprehensive collaboration and communication platform, offering some of the most advanced features in the market. To use these new features, Slack users should update their app to the latest version. After updating, they can add the new widgets by pressing and holding their Home or Lock Screen to select and place the widgets. Detailed Overview of the Widgets Recent Developments from Slack In April, Salesforce announced the availability of Slack AI for all paying customers. Previously limited to customers on Slack Enterprise plans and available only in US and UK English, Slack AI now supports businesses of all sizes. This tool leverages conversational data to help users work more efficiently and intelligently. Updates to Slack AI include a morning digest summary, personalized search answers, advanced conversation summaries, and expanded language support. Additionally, Salesforce introduced Slack Lists, a project and task management tool integrated into the Slack platform. This feature helps teams manage projects, inbound requests, and top priorities within Slack, streamlining workflows and reducing the need to switch between different apps. Earlier this month, Slack announced plans to delete data that is over a year old for free users. Previously, free users could access data up to 90 days old, with older data being hidden but retrievable upon upgrading to a paid account. Now, Slack may delete messages and shared files older than a year, in line with its service agreement and compliance regulations. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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What is OpenAI Strawberry?

What is OpenAI Strawberry?

OpenAI’s Secret Project: “Strawberry” Background and Goals OpenAI, the company behind ChatGPT, is working on a new AI project codenamed “Strawberry,” according to an insider and internal documents reviewed by Reuters. This project, whose details have not been previously reported, aims to showcase advanced reasoning capabilities in OpenAI’s models. The project seeks to enable AI to not only generate answers to queries but also plan and navigate the internet autonomously to perform “deep research.” What is OpenAI Strawberry? Project Overview The “Strawberry” initiative represents an evolution of the previously known Q* project, which demonstrated potential in solving complex problems like advanced math and science questions. While the precise date of the internal document is unclear, it outlines plans for using Strawberry to enhance AI’s reasoning and problem-solving abilities. The source describes the project as a work in progress, with no confirmed timeline for its public release. Technological Approach Strawberry is described as a method of post-training AI models, refining their performance after initial training on large datasets. This post-training phase involves techniques such as fine-tuning, where models are adjusted based on feedback and examples of correct and incorrect responses. The project is reportedly similar to Stanford’s 2022 “Self-Taught Reasoner” (STaR) method, which uses iterative self-improvement to enhance AI’s intelligence levels. Potential and Challenges If successful, Strawberry could revolutionize AI by improving its reasoning capabilities, allowing it to tackle complex tasks that require multi-step problem-solving and planning. This could lead to significant advancements in scientific research, software development, and various other fields. However, the project also raises concerns about ethical implications, control, accountability, and bias, necessitating careful consideration as AI becomes more autonomous. Industry Context OpenAI is not alone in this pursuit. Other major tech companies like Google, Meta, and Microsoft are also experimenting with improving AI reasoning. The broader goal across the industry is to develop AI that can achieve human or super-human levels of intelligence, capable of making major scientific discoveries and planning complex tasks. Conclusion OpenAI’s project Strawberry represents a significant step forward in AI research, pushing the boundaries of what AI can achieve. While the project is still in its early stages, its potential to enhance AI reasoning capabilities is significant. As OpenAI continues to develop and refine Strawberry, its impact on the future of artificial intelligence will be closely watched by researchers and industry leaders alike. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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AI Trust and Optimism

AI Trust and Optimism

Building Trust in AI: A Complex Yet Essential Task The Importance of Trust in AI Trust in artificial intelligence (AI) is ultimately what will make or break the technology. AI Trust and Optimism. Amid the hype and excitement of the past 18 months, it’s widely recognized that human beings need to have faith in this new wave of automation. This trust ensures that AI systems do not overstep boundaries or undermine personal freedoms. However, building this trust is a complicated task, thankfully receiving increasing attention from responsible thought leaders in the field. The Challenge of Responsible AI Development There is a growing concern that in the AI arms race, some individuals and companies prioritize making their technology as advanced as possible without considering long-term human-centric issues or the present-day realities. This concern was highlighted when OpenAI CEO Sam Altman presented AI hallucinations as a feature, not a bug, at last year’s Dreamforce, shortly after Salesforce CEO Marc Benioff emphasized the vital nature of trust. Insights from Salesforce’s Global Study Salesforce recently released the results of a global study involving 6,000 knowledge workers from various companies. The study reveals that while respondents trust AI to manage 43% of their work tasks, they still prefer human intervention in areas such as training, onboarding, and data handling. A notable finding is the difference in trust levels between leaders and rank-and-file workers. Leaders trust AI to handle over half (51%) of their work, while other workers trust it with 40%. Furthermore, 63% of respondents believe human involvement is key to building their trust in AI, though a subset is already comfortable offloading certain tasks to autonomous AI. Specifically: The study predicts that within three years, 41% of global workers will trust AI to operate autonomously, a significant increase from the 10% who feel comfortable with this today. Ethical Considerations in AI Paula Goldman, Salesforce’s Chief Ethical and Humane Use Officer, is responsible for establishing guidelines and best practices for technology adoption. Her interpretation of the study findings indicates that while workers are excited about a future with autonomous AI and are beginning to transition to it, trust gaps still need to be bridged. Goldman notes that workers are currently comfortable with AI handling tasks like writing code, uncovering data insights, and building communications. However, they are less comfortable delegating tasks such as inclusivity, onboarding, training employees, and data security to AI. Salesforce advocates for a “human at the helm” approach to AI. Goldman explains that human oversight builds trust in AI, but the way this oversight is designed must evolve to keep pace with AI’s rapid development. The traditional “human in the loop” model, where humans review every AI-generated output, is no longer feasible even with today’s sophisticated AI systems. Goldman emphasizes the need for more sophisticated controls that allow humans to focus on high-risk, high-judgment decisions while delegating other tasks. These controls should provide a macro view of AI performance and the ability to inspect it, which is crucial. Education and Training Goldman also highlights the importance of educating those steering AI systems. Trust and adoption of technology require that people are enabled to use it successfully. This includes comprehensive knowledge and training to make the most of AI capabilities. Optimism Amidst Skepticism Despite widespread fears about AI, Goldman finds a considerable amount of optimism and curiosity among workers. The study reflects a recognition of AI’s transformative potential and its rapid improvement. However, it is essential to distinguish between genuine optimism and hype-driven enthusiasm. Salesforce’s Stance on AI and Trust Salesforce has taken a strong stance on trust in relation to AI, emphasizing the non-silver bullet nature of this technology. The company acknowledges the balance between enthusiasm and pragmatism that many executives experience. While there is optimism about trusting autonomous AI within three years, this prediction needs to be substantiated with real-world evidence. Some organizations are already leading in generative AI adoption, while many others express interest in exploring its potential in the future. Conclusion Overall, this study contributes significantly to the ongoing debate about AI’s future. The concept of “human at the helm” is compelling and highlights the importance of ethical considerations in the AI-enabled future. Goldman’s role in presenting this research underscores Salesforce’s commitment to responsible AI development. For more insights, check out her blog on the subject. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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AI in Drug Research

AI in Drug Research

Insights on Leveraging AI in Biopharmaceutical R&D: A Discussion with Kailash Swarna Last month, Accenture released a report titled “Reinventing R&D in the Age of AI,” which explores how biopharmaceutical companies can harness artificial intelligence (AI) and other advanced technologies to enhance drug and therapeutic research and development. AI in Drug Research. Kailash Swarna, managing director and Accenture Life Sciences Global Research and Clinical lead, spoke with PharmaNewsIntelligence about the report’s findings and how AI can address ongoing challenges in research and development (R&D), while offering a return on technological investments. “Data and analytics are crucial in advancing drug development, from early research to late-stage clinical trials,” said Swarna. “The industry still faces significant challenges, including the time and cost required to bring a medicine to market. As a leading technology firm, it’s our role to leverage the best in data analytics and technology for drug discovery and development.” AI in Drug Research Accenture conducted detailed interviews with leaders from biopharma companies to explore AI’s role in drug development and discovery. These interviews were part of a CEO forum held just before the JP Morgan conference, where technology emerged as a major area of opportunity and concern. Key Challenges in R&D Understanding the challenges in the drug R&D landscape is crucial for identifying how AI can be effectively utilized. Swarna highlighted several significant challenges: 1. Scientific Growth “The rapid advances in biology and disease understanding present both opportunities and challenges,” Swarna noted. “While our knowledge of human disease has greatly improved, keeping pace with scientific progress in terms of executing and reducing the time and cost of bringing new therapeutics to market remains a major challenge.” He described the clinical trial process as “fraught with complexities,” including data management issues. Despite industry efforts to accelerate drug development, it often still takes over a decade and billions of dollars. 2. Macroeconomic Factors Drug R&D companies also face challenges from macroeconomic conditions, such as reimbursement issues and the Inflation Reduction Act in the US. “These factors are reshaping how companies approach their portfolios and the disease areas they target,” Swarna explained. “The industry is undergoing a retooling to address these economic impacts.” 3. Technology Optimization Many companies have made substantial technology investments, but integrating and systematically utilizing these technologies across the entire R&D process remains a challenge. “While individual technology investments have been valuable, there is a significant opportunity to unify these efforts and streamline data usage from early research through late-stage development,” Swarna said. Reinventing R&D with AI The report emphasizes that technological advancements, particularly generative AI and analytics, can revolutionize the R&D pipeline. “This isn’t about a single technology but about a comprehensive rethinking of processes, data flows, and technology investments across the entire R&D spectrum,” Swarna stated. He stressed that the reinvention of R&D processes requires an enterprise-wide strategy and implementation. Responsible AI Swarna also highlighted the importance of addressing potential challenges associated with AI. “At Accenture, we have a robust responsible AI framework,” he said. Responsible AI encompasses managing issues like bias and security. Accenture’s framework considers factors such as choosing appropriate patient populations and understanding how bias might impact research data. It also addresses security concerns, including intellectual property protection and patient privacy. “Protecting patient privacy and complying with global regulations is crucial when utilizing AI technology,” Swarna emphasized. “Without proper safeguards, we risk data loss or breaches.” Measuring ROI of AI in Drug Research To ensure that AI technologies positively impact the R&D lifecycle, Swarna described a framework for measuring return on investment (ROI). “Given the long cycle of our industry, we’ve developed objective measures to evaluate the impact of these technologies on cost and time,” he explained. Companies can use quantitative measures to track interim milestones, such as recruitment costs and speeds. “These metrics allow us to observe progress in smaller increments rather than waiting for end-to-end results,” Swarna said. “The approach varies by company and their stage in implementing these technologies.” Benefits of AI in Clinical Trials Incorporating AI into clinical trials has the potential to reduce research times and costs. While Swarna and Accenture cannot predict policy impacts on drug pricing, he offered a theoretical benefit: optimizing technology could lower development costs, potentially making medicines more affordable and accessible. Swarna noted that reducing R&D spending could lead to more effective drugs being available to larger populations without placing an excessive burden on the healthcare system. For further details, the original report and discussion were published by Accenture and can be accessed on their official site. AI in Drug Research. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more Top Ten Reasons Why Tectonic Loves the Cloud The Cloud is Good for Everyone – Why Tectonic loves the cloud You don’t need to worry about tracking licenses. Read more

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Technology Cancels Your Flight

Technology Cancels Your Flight

What to Do If Technology Cancels Your Flight – the Recent Crowdstrike Microsoft Outage The recent Crowdstrike Microsoft outage caused widespread disruption beyond just computers, stranding thousands of air travelers. When Technology Cancels Your Flight, here’s what you can do next: The Impact of the Outage Air travelers posted pictures on social media of crowded airports in Europe and the United States due to the technology outage on Friday. In the U.S., major airlines like American, Delta, United, Spirit, and Allegiant had all their flights grounded for varying lengths of time. The outage affected crucial systems, including those for checking in passengers, calculating aircraft weight, and communicating with crews. Travelers began to panic. By early evening on the East Coast, nearly 2,800 U.S. flights had been canceled and almost 10,000 delayed, according to FlightAware. Worldwide, about 4,400 flights were canceled. Delta and its regional affiliates canceled 1,300 flights, United and United Express canceled more than 550 flights, and American Airlines canceled more than 450 flights. Airports became crowded zoos of passengers milling around waiting for answers. The outage, blamed on a software update from cybersecurity firm CrowdStrike, affected Microsoft’s computers used by many airlines. Despite CrowdStrike identifying and fixing the issue, the damage was done, leaving hundreds of thousands of travelers stranded. What to Do Next Contact Your Airline Check Other Airlines and Airports Weekend Flights Air Traffic Control Refunds and Reimbursements Transportation Secretary Pete Buttigieg emphasized the need for airlines to take care of passengers experiencing major delays. Airlines affected by the outage are offering rebooking, vouchers, refunds, and other assistance. The Transportation Department fined Southwest $35 million last year as part of a $140 million settlement for nearly 17,000 canceled flights in December 2022. The department maintains a “dashboard” showing what each airline promises to cover during travel disruptions. By taking proactive steps and utilizing available resources, travelers can navigate the challenges posed by this unexpected technology outage and find alternative solutions to reach their destinations. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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Boosting Payer Patient Education with Technology

Boosting Payer Patient Education with Technology

Data and Technology Strategies Elevate Payer-Driven Patient Education Analytics platforms, omnichannel engagement, telehealth, and other technology and data innovations are transforming patient education initiatives within the payer space. Dr. Cathy Moffitt, a pediatrician with over 15 years of emergency department experience and now Chief Medical Officer at Aetna within CVS Health, emphasizes the crucial role of patient education in empowering individuals to navigate their healthcare journeys. “Education is empowerment; it’s engagement. In my role with Aetna, I continue to see health education as fundamental,” Moffitt explained on an episode of Healthcare Strategies. Leveraging Data for Targeted Education At large payers like Aetna, patient education starts with deep data insights. By analyzing member data, payers can identify key opportunities to deliver educational content precisely when members are most receptive. “People are more open to hearing and being educated when they need help right then,” Moffitt said. Aetna’s Next Best Action initiative, launched in 2018, is one such program that reaches out to members at optimal times, focusing on guiding individuals with specific conditions on the next best steps for their health. By sharing patient education materials in these key moments, Aetna aims to maximize the impact and relevance of its outreach. Tailoring Education with Demographic Data Data on member demographics—such as race, ethnicity, gender identity, and zip code—further customizes Aetna’s educational efforts. By incorporating translation services and sensitivity training for customer representatives, Aetna ensures that all communication is accessible and relevant for members from diverse backgrounds. Additionally, having an updated provider directory allows members to connect with healthcare professionals who understand their cultural and linguistic needs, increasing trust and the likelihood of engaging with educational resources. Technology’s Role in Mental Health and Preventive Care Education With over 20 years in healthcare, Moffitt observes that patient education has made significant strides in mental health and preventive care, areas where technology has had a transformative impact. In mental health, for example, education has helped reduce stigma, and telemedicine has expanded access. Preventive care education has raised awareness of screenings, vaccines, and wellness visits, with options like home health visits and retail clinics contributing to increased engagement among Aetna’s members. The Future of Customized, Omnichannel Engagement Looking ahead, Moffitt envisions even more personalized and seamless engagement through omnichannel solutions, allowing members to receive educational materials via their preferred methods—whether email, text, or phone. “I can’t predict exactly where we’ll be in 10 years, but with the technological commitments we’re making, we’ll continue to meet evolving member demands,” Moffitt added. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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Residential License and Permit Management

Residential License and Permit Management

Apply for Licenses and Permits Online from Any Device As governments increasingly digitize and streamline residential services, Salesforce’s Public Sector Solutions for Residential License and Permit Management offers residents a seamless, one-stop experience to apply for licenses and permits in a branded, user-friendly environment. Starting from the home page, residents can access FAQs, Knowledge articles, search capabilities, and informational banners. They can then navigate to the License and Permits tab to apply directly online by filling out a form, with an integrated map to help determine the location. Effortlessly Collect the Right Information Many current license and permit application websites require residents to sift through numerous PDF forms to find the right application. Salesforce Public Sector Solutions simplifies this process with smart, automated applications. When applying for a building permit, for example, relevant information like construction cost and type of work is collected. Simple calculations can process and display applicable fees, ensuring transparency for the resident. Information buttons guide residents through the data collection process, helping to ensure data accuracy. The process dynamically adjusts to display relevant inputs based on the license or permit type as the applicant progresses through the application. Upload Files Easily from Any Device Licenses and permits often require attachments such as architectural diagrams and photos. While many government agencies currently rely on paper forms, residents expect to complete transactions on their phones or from the comfort of their homes. The Salesforce platform enables residents to easily upload attachments online from their mobile phones, desktops, or other devices. Electronic Signatures Digitize the Process Collecting a signature often requires printing a paper form and then mailing or physically returning it. Once collected, government agencies must manually manage, scan, and store these forms. Salesforce Public Sector Solutions allow residents, contractors, and government employees to capture electronic signatures directly from a device, greatly speeding up the process and providing a simple way to track documents. Automated Confirmation Number With a manual, paper-based application process, applicants often don’t know if they have submitted enough information to complete the application successfully. Salesforce’s data validations ensure that residents know they’ve successfully completed their submission as soon as they’ve applied. Additionally, the “Save for Later” feature allows residents to save their application progress, making it easier for them to gather necessary documents before completing the remaining steps. Track Permit Status Online Many government agencies report that 75-80% of their call volumes are from residents simply checking the status of their applications. With Salesforce, residents can enjoy self-service by checking their application status anytime, on any device, reducing call volumes and providing better transparency. 360-Degree Application View for Easy Tracking and Faster Approvals Government employees have easy access to all the information about the applicant and the application. Tools like the guided path at the top of the application help save time and ensure a consistent process by providing step-by-step guidance. The path can be customized to fit the specific number of steps and instructions required for your process. Automate License Creation Once each step in the path is completed and approvals are met, the license is automatically created with no extra clicks or steps, and email notifications are sent automatically. Automating license creation speeds up the permit process, allowing residents to start their projects faster and enabling the government to better serve the community and efficiently collect revenue from permits and licenses. Access Issued Licenses Online After a license is approved, applicants can go online to view the status and the license itself. Real-time updates allow residents to move forward with their projects even faster. Licenses and permits requiring renewal can also be managed, launching a renewal process from an existing license or permit based on business rules. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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Einstein Code Generation and Amazon SageMaker

Einstein Code Generation and Amazon SageMaker

Salesforce and the Evolution of AI-Driven CRM Solutions Salesforce, Inc., headquartered in San Francisco, California, is a leading American cloud-based software company specializing in customer relationship management (CRM) software and applications. Their offerings include sales, customer service, marketing automation, e-commerce, analytics, and application development. Salesforce is at the forefront of integrating artificial general intelligence (AGI) into its services, enhancing its flagship SaaS CRM platform with predictive and generative AI capabilities and advanced automation features. Einstein Code Generation and Amazon SageMaker. Salesforce Einstein: Pioneering AI in Business Applications Salesforce Einstein represents a suite of AI technologies embedded within Salesforce’s Customer Success Platform, designed to enhance productivity and client engagement. With over 60 features available across different pricing tiers, Einstein’s capabilities are categorized into machine learning (ML), natural language processing (NLP), computer vision, and automatic speech recognition. These tools empower businesses to deliver personalized and predictive customer experiences across various functions, such as sales and customer service. Key components include out-of-the-box AI features like sales email generation in Sales Cloud and service replies in Service Cloud, along with tools like Copilot, Prompt, and Model Builder within Einstein 1 Studio for custom AI development. The Salesforce Einstein AI Platform Team: Enhancing AI Capabilities The Salesforce Einstein AI Platform team is responsible for the ongoing development and enhancement of Einstein’s AI applications. They focus on advancing large language models (LLMs) to support a wide range of business applications, aiming to provide cutting-edge NLP capabilities. By partnering with leading technology providers and leveraging open-source communities and cloud services like AWS, the team ensures Salesforce customers have access to the latest AI technologies. Optimizing LLM Performance with Amazon SageMaker In early 2023, the Einstein team sought a solution to host CodeGen, Salesforce’s in-house open-source LLM for code understanding and generation. CodeGen enables translation from natural language to programming languages like Python and is particularly tuned for the Apex programming language, integral to Salesforce’s CRM functionality. The team required a hosting solution that could handle a high volume of inference requests and multiple concurrent sessions while meeting strict throughput and latency requirements for their EinsteinGPT for Developers tool, which aids in code generation and review. After evaluating various hosting solutions, the team selected Amazon SageMaker for its robust GPU access, scalability, flexibility, and performance optimization features. SageMaker’s specialized deep learning containers (DLCs), including the Large Model Inference (LMI) containers, provided a comprehensive solution for efficient LLM hosting and deployment. Key features included advanced batching strategies, efficient request routing, and access to high-end GPUs, which significantly enhanced the model’s performance. Key Achievements and Learnings Einstein Code Generation and Amazon SageMaker The integration of SageMaker resulted in a dramatic improvement in the performance of the CodeGen model, boosting throughput by over 6,500% and reducing latency significantly. The use of SageMaker’s tools and resources enabled the team to optimize their models, streamline deployment, and effectively manage resource use, setting a benchmark for future projects. Conclusion and Future Directions Salesforce’s experience with SageMaker highlights the critical importance of leveraging advanced tools and strategies in AI model optimization. The successful collaboration underscores the need for continuous innovation and adaptation in AI technologies, ensuring that Salesforce remains at the cutting edge of CRM solutions. For those interested in deploying their LLMs on SageMaker, Salesforce’s experience serves as a valuable case study, demonstrating the platform’s capabilities in enhancing AI performance and scalability. To begin hosting your own LLMs on SageMaker, consider exploring their detailed guides and resources. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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Best ChatGPT Competitor Tools

Best ChatGPT Competitor Tools

ChatGPT Alternatives – Best ChatGPT Competitor Tools Discover the Future of AI Chat: Explore the Top ChatGPT Alternatives for Enhanced Communication and Productivity. In an effort to avoid playing favorites, tools are presented in alphabetical order. Best ChatGPT Competitor Tools. Do you ever found yourself wishing for a ChatGPT alternative that might better suit your specific content or AI assistant needs? Whether you’re a business owner, content creator, or student, the right AI chat tool can significantly influence how you interact with information and manage tasks. In this insight, we’re looking into the top ChatGPT alternatives available in 2024. By the end, you’ll have a clear idea of which options might be best for your particular use case and why. Features What We Like What We Don’t Like Pricing Features What We Like What We Don’t Like Pricing Features What We Like What We Don’t Like Pricing Features What We Like What We Don’t Like Pricing Features What We Like What We Don’t Like Pricing Features What We Like What We Don’t Like Pricing Features What We Like What We Don’t Like Pricing Features What We Like What We Don’t Like Pricing Features What We Like What We Don’t Like Pricing Features What We Like What We Don’t Like Pricing Features What We Like What We Don’t Like Pricing BONUS Quillbot AI Great for paraphrasing small blocks of content. In the rapidly evolving world of AI chat technology, these top ChatGPT alternatives of 2024 offer a diverse range of capabilities to suit various needs and preferences. Whether you’re looking to streamline your workflow, enhance your learning, or simply engage in more dynamic conversations, there’s a tool out there (or 2 or 10) that can help boost your digital interactions. Each platform brings its unique strengths to the table, from specialized functionalities like summarizing texts or coding assistance to more general but highly efficient conversational capabilities. There is no reason to select only one. As you consider integrating these tools into your daily routine, think about how its features align with your goals. Embrace the possibilities and let these advanced technologies open new doors to efficiency, creativity, and connectivity. Create a bookmark folder just for GPT tools. New one’s pop up routinely. Happy chatting! Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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