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OpenAI and the Agentic Race

AI Adoption Soars Among Desk Workers, Boosting Productivity and Job Satisfaction

The daily use of AI among desk workers has surged by 233% in just six months, according to the latest Slack Workforce Index report released by Salesforce. The study, conducted by research firm Qualtrics, surveyed 5,156 desk workers across Australia, France, Germany, Japan, the UK, and the US between April 9 and May 1. Notably, the survey did not target Slack or Salesforce employees or customers. The findings reveal a significant shift in how workers leverage AI—they are now 154% more likely to use it for creative and strategic tasks rather than just automation. Daily AI users report higher productivity and job satisfaction, with 64% rating their productivity as “very good” and 81% experiencing very high job satisfaction. Millennials Lead AI Adoption, AI Expands Skillsets Millennials are the most active AI adopters in the workplace, with 33% using AI daily, slightly ahead of Gen Z at 28%. Remarkably, 96% of AI users say the technology has helped them complete tasks beyond their existing skillsets. “AI adoption is accelerating rapidly, transforming work for the better,” said Peter Doolan, Slack’s EVP and Chief Customer Officer. “As more workers embrace AI, businesses can unlock greater productivity while empowering employees to focus on high-impact work.” Trust in AI Grows with Frequent Use The study highlights increasing confidence in AI tools, particularly among daily users. Workers who interact with AI agents daily are twice as likely to trust the technology compared to infrequent or non-users. “As workers experiment with AI, their trust and enthusiasm grow,” said Lucas Puente, Slack’s VP of Research. “They’re not only unlocking new capabilities but discovering fresh opportunities in their daily work.” AI Enhances Connection, Not Isolation Contrary to fears that AI might reduce human interaction, the data suggests the opposite. Daily AI users are 246% more likely to feel connected to colleagues and report a 62% higher sense of belonging at work. Additionally: AI also boosts performance in key areas:✔ Reducing the need for extensive research✔ Enhancing writing and communication✔ Supporting brainstorming and overcoming creative blocks Workers Want AI for Strategic Tasks The report also found strong demand for AI assistance in: Implications for South Africa’s Digital Transformation Linda Saunders, Salesforce’s Country Manager and Senior Director of Solution Engineering for Africa, noted that the findings offer insights for South Africa’s evolving AI landscape. “The global shift toward AI-driven creativity and strategy reflects what we can expect locally,” Saunders said. “As South Africa advances in digital transformation, AI will be crucial in unlocking productivity. Forward-thinking organizations must invest in skills and infrastructure now to stay competitive.” The report underscores AI’s growing role in reshaping work, fostering collaboration, and driving efficiency—signaling a transformative shift in the modern workplace. Like Related Posts AI Automated Offers with Marketing Cloud Personalization AI-Powered Offers Elevate the relevance of each customer interaction on your website and app through Einstein Decisions. Driven by a Read more Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more

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Analytics tools like Einstein Analytics can identify patterns and trends in patient data, helping healthcare providers optimize workflows and improve the effectiveness of care delivery.

Cigna Enhances Member Experience with AI-Powered Digital Tools

Cigna is introducing a suite of AI-driven digital features designed to simplify healthcare navigation for its members. These innovations—focused on benefits verification, cost estimation, and provider matching—aim to address gaps in digital experience for commercial and Medicare Advantage plan users. Developed under a robust AI governance framework, the tools will roll out gradually via the myCigna member portal. Key Features Additional Support Initiatives By integrating these tools, Cigna aims to reduce friction in healthcare access while delivering a more intuitive, transparent member experience. Like Related Posts AI Automated Offers with Marketing Cloud Personalization AI-Powered Offers Elevate the relevance of each customer interaction on your website and app through Einstein Decisions. Driven by a Read more Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more

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Ensuring Trust in AI Agent Deployment

Ensuring Trust in AI Agent Deployment

Ensuring Trust in AI Agent Deployment: A Secure Approach to Business Transformation The Imperative for Trustworthy AI Agents AI agents powered by platforms like Agentforce represent a significant advancement in business automation, offering capabilities ranging from enhanced customer service to intelligent employee assistance. However, organizations face a critical challenge in adopting this technology: establishing sufficient trust to deploy AI agents with sensitive data and core business operations. Recent industry research highlights prevalent concerns: Salesforce has maintained trust as its foundational value throughout its 25-year history, adapting this principle across technological evolutions from cloud computing to generative AI. The company now applies this same rigorous approach to AI agent deployment through a comprehensive trust framework. The Four Essential Components of Trusted AI Implementation 1. Comprehensive Data Governance Framework The reliability of AI agents depends fundamentally on data quality and security. The Salesforce platform addresses this through: Data Protection Systems Advanced Data Management Industry experts emphasize that robust AI systems require equally robust data foundations. 2. Secure Integration Architecture AI agents require safe interaction channels with other systems: 3. Built-in Development Safeguards The platform incorporates multiple layers of protection throughout the AI lifecycle: 4. Proprietary Trust Layer A specialized security interface between users and large language models offers: Case Study: Healthcare Transformation with Precina Precina’s implementation demonstrates the platform’s capabilities in a regulated environment. By unifying patient records through Agentforce while maintaining HIPAA compliance, the organization achieved: Precina’s CTO noted that Salesforce’s cybersecurity standards enabled trust equivalent to their own care standards when handling patient information. Enterprise AI: Balancing Innovation and Responsibility Salesforce leadership emphasizes that the company’s quarter-century of experience in secure solutions uniquely positions it to guide enterprises through AI adoption. The integration of unified data management, intuitive development tools, and embedded governance enables organizations to deploy AI solutions that are both transformative and responsible. The recommended implementation approach includes: In the evolving landscape of enterprise AI, Salesforce positions trust not just as a corporate value but as a critical competitive differentiator for organizations adopting these technologies. Like Related Posts AI Automated Offers with Marketing Cloud Personalization AI-Powered Offers Elevate the relevance of each customer interaction on your website and app through Einstein Decisions. Driven by a Read more Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more

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Autonomous Agents on the Agentforce Platform

InsideTrack Joins Salesforce Accelerator to Develop AI Tools for Student Success

Student success nonprofit InsideTrack has partnered with Salesforce Accelerator – Agents for Impact, an initiative that provides nonprofits with technology, funding, and expertise to build AI-powered solutions. Over the next two years, InsideTrack will receive $333,000 in funding and in-kind technology services to create an AI-driven tool designed to enhance the work of student success coaches. Student success coaches are professionals who provide support and guidance to students, helping them navigate academic and personal challenges to achieve their goals. They offer a more holistic approach than academic advisors, focusing on areas like time management, study skills, and goal setting, while also addressing non-academic barriers to success.  Key Roles and Responsibilities: Distinction from Academic Advisors: While academic advisors focus on course selection and degree requirements, success coaches take a broader view, addressing the multifaceted needs of students. They help students develop the skills and strategies to succeed in all areas of their lives, not just academics. Benefits of Success Coaching: Where to Find Student Success Coaches: This new solution will help coaches analyze unstructured data—such as session notes—to identify trends, generate summaries, and recommend next steps, enabling them to support more students effectively. InsideTrack, which assists over 200,000 learners annually through 2.2 million coaching interactions, aims to use AI to streamline reporting and provide deeper insights while preserving the human connections vital to student success. “AI adoption must support—not erode—the relationships that drive student success,” said Ruth Bauer, President of InsideTrack. “By centering this work on the experiences of students and coaches, we’re developing human-centered tools that expand capacity and help learners achieve their goals.” Ron Smith, Salesforce’s VP of Philanthropy, emphasized that “AI should enhance human connection, not replace it,” ensuring ethical and responsible integration in higher education. Dr. Tim Renick of Georgia State University, an InsideTrack advisor, added: “We need tools that empower frontline staff to act quickly on insights and provide meaningful support—because knowing who needs help is only the first step.” The initiative reflects a growing effort to leverage AI for scalable, equitable student support while maintaining the personal engagement that drives long-term success. Like Related Posts AI Automated Offers with Marketing Cloud Personalization AI-Powered Offers Elevate the relevance of each customer interaction on your website and app through Einstein Decisions. Driven by a Read more Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more

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Datassential’s AI-Powered Salesforce Plugin is Reshaping Sales

Datassential’s AI-Powered Salesforce Plugin is Reshaping Sales

The Global Foodservice Industry’s Silent Revolution: How Datassential’s AI-Powered Salesforce Plugin is Reshaping Sales The foodservice industry is at an inflection point. In the wake of the pandemic, operators are moving beyond reactive sales tactics, demanding AI tools that proactively anticipate needs, automate workflows, and transform data into strategic insights. Enter Datassential’s Salesforce Plugin—a breakthrough solution that integrates AI-driven market intelligence directly into CRM workflows, effectively becoming the operating system for foodservice sales. Here’s why this innovation matters—and why it deserves investor attention. The Problem: Outdated Systems in a High-Stakes Industry Foodservice sales teams grapple with fragmented data, fierce competition, and staffing shortages, leaving traditional CRMs ill-equipped to deliver actionable insights. Key pain points include: The Solution: Datassential’s AI-Powered Salesforce Plugin Datassential’s plugin tackles these challenges with two game-changing features: The result? A Chicago sales rep can instantly pinpoint Midwest Mexican restaurants expanding their menus, while a Tokyo distributor identifies cafes adopting plant-based offerings—all within a few clicks. Why Investors Should Take Notice Risks to Monitor Yet Datassential’s food-specific data edge and first-mover status in AI-driven CRM tools create a defensible niche. The Investment Thesis: Data as the Ultimate Differentiator Datassential isn’t just selling a plugin—it’s building the data infrastructure layer for foodservice sales. The plugin: For investors, this represents a high-margin, scalable opportunity in a sector ripe for AI disruption. As foodservice embraces data-driven sales, Datassential’s ability to turn raw data into agentic workflows positions it as a critical player in the industry’s tech stack. The Bottom Line The shift to AI-powered sales is inevitable. Datassential’s Salesforce Plugin isn’t just a tool—it’s a strategic imperative for foodservice businesses aiming to thrive in an era of efficiency. Like Related Posts AI Automated Offers with Marketing Cloud Personalization AI-Powered Offers Elevate the relevance of each customer interaction on your website and app through Einstein Decisions. Driven by a Read more Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more

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Role of Trusted Data in AI Success

AI Revolutionizes Telemedicine

AI Revolutionizes Telemedicine: Transforming Virtual Care Delivery The Rapid Adoption of AI in Healthcare The healthcare industry is experiencing an AI transformation, with physician adoption rates skyrocketing from 38% in 2023 to 66% in 2024, according to the American Medical Association. Telemedicine—remote healthcare delivered via telecommunications—has emerged as a prime beneficiary of AI innovation. Market analysts project 26% annual growth in AI telemedicine investments, surpassing $156 billion by 2033. “AI is enabling earlier and more frequent medical interventions, often preventing hospitalizations,” said Dr. Elizabeth Krupinski, Director of the Southwest Telehealth Resource Center and Professor at Emory University. “We’re seeing AI enhance both the quality and accessibility of virtual care.” Key AI Applications Reshaping Telemedicine 1. Virtual Health Assistants & Chatbots 2. Intelligent Triage & Symptom Analysis 3. Medical Imaging & Diagnostics 4. Personalized Treatment Planning 5. Remote Patient Monitoring 6. Mental Health Support Operational & Administrative Benefits Challenges & Considerations While promising, AI adoption presents hurdles: The Future of AI in Telemedicine Industry experts anticipate groundbreaking advancements: “We’re still in the early stages,” notes Krupinski. “The next decade will reveal AI’s full potential to improve outcomes while making healthcare more accessible and efficient.” As adoption grows, maintaining rigorous oversight will be crucial to ensure AI systems remain accurate, equitable, and patient-centered. The transformation of telemedicine through AI represents not just technological progress, but a fundamental shift toward more proactive, personalized, and preventive care. Like Related Posts AI Automated Offers with Marketing Cloud Personalization AI-Powered Offers Elevate the relevance of each customer interaction on your website and app through Einstein Decisions. Driven by a Read more Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more

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health and life sciences

Why B2C Experience Platforms Are the Next Big Investment

The Digital Healthcare Revolution: Why B2C Experience Platforms Are the Next Big Investment The healthcare sector is in the midst of a digital transformation revolution, with Business-to-Consumer (B2C) Digital Experience Platforms (DXPs) emerging as the dominant force for positive patient outcomes. Projected to grow at a 13.9% CAGR through 2030, these platforms are redefining patient engagement through AI-powered personalization, IoT integration, and cloud-based interoperability. For investors, this represents a generational opportunity—particularly in market leaders Adobe (ADBE), Microsoft (MSFT), and Salesforce (CRM)—as healthcare shifts from facility-centric to patient-first digital ecosystems. But this is not an investing article. It is an insight based on growth potential of the top Digital Experience Platform players. Why B2C DXPs Are Disrupting Healthcare The traditional healthcare model—reactive, fragmented, and provider-controlled—is being replaced by on-demand, data-driven patient experiences. B2C DXPs sit at the center of this shift by offering: ✔ Hyper-personalized care journeys – AI-driven platforms like Innovaccer’s HXP and Salesforce Health Cloud deliver tailored treatment plans, automated medication adherence tools, and condition-specific education. ✔ Seamless wearables/IoT integration – Real-time data from smartwatches, glucose monitors, and remote patient monitoring (RPM) devices enable preventive care and reduce hospital readmissions. ✔ Unified patient portals – A single digital front door for EHR access, telehealth visits, billing, and provider messaging—reducing friction in care delivery. North America leads adoption, but Asia-Pacific is the fastest-growing market, fueled by aging populations and government telehealth investments. The Winning Formula: AI + Cloud Scalability The most successful DXPs combine AI/ML intelligence with cloud infrastructure—a segment already commanding 63.7% market share. Key advantages: 🔹 Cost efficiency – Pay-as-you-go cloud models eliminate legacy IT costs.🔹 Regulatory compliance – Built-in HIPAA/GDPR adherence ensures data security.🔹 Interoperability – Open APIs connect EHRs, wearables, and third-party apps seamlessly. Microsoft’s Azure Healthcare APIs and Salesforce Health Cloud are already powering AI-driven patient engagement at scale, while Adobe Experience Cloud dominates personalized content delivery. Salesforce (CRM) – The Patient Engagement Leader Risks & Mitigations ⚠ Regulatory complexity – HIPAA/GDPR compliance requires ongoing investment (mitigated by cloud providers’ built-in security).⚠ EHR fragmentation – Legacy systems may slow interoperability (offset by FHIR API adoption).⚠ Competition – Startups like Innovaccer are innovating quickly (but lack scale of MSFT, CRM, ADBE). Bottom Line: The Time to Act Is Now The .3B DXP healthcare market by 2030 is just the beginning. With telehealth adoption up 70% post-pandemic and 416M connected health devices expected by 2030, patient demand for seamless digital experiences will only accelerate. Adobe, Microsoft, and Salesforce are not just tech stocks—they’re the infrastructure of healthcare’s digital future. Health care payers and providers who recognize this shift early will capitalize on a decade of growth. Data: Vision Research Reports, Grand View Research, company filings. Like Related Posts AI Automated Offers with Marketing Cloud Personalization AI-Powered Offers Elevate the relevance of each customer interaction on your website and app through Einstein Decisions. Driven by a Read more Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more

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Future of Sales Training

Future of Sales Training

The Future of Sales Training: How AI is Revolutionizing Coaching Imagine walking into every sales call fully prepared—armed with deep insights into your prospect’s challenges, a perfectly tailored pitch, and the confidence to handle any objection. This isn’t a scene from a sci-fi movie; it’s the reality of AI-powered sales training. In this guide, we’ll explore how leading organizations use AI coaching tools to scale training, enhance rep performance, and drive revenue—all while freeing up managers to focus on high-impact coaching. What is AI Sales Training? AI sales training leverages artificial intelligence to analyze, personalize, and scale coaching like never before. By integrating CRM data, automation, and AI, these tools:✔ Assess rep performance and deliver real-time feedback✔ Simulate sales scenarios for risk-free practice✔ Automate follow-ups with data-driven recommendations Unlike traditional training (which is time-consuming and hard to scale), AI coaching is continuous, adaptive, and always available. 💡 Example: Agentforce provides AI-driven role-plays and pitch practice, helping reps refine their approach using real deal data—boosting win rates and confidence. Why AI Sales Training Wins Over Traditional Methods Picture this: You have a critical discovery call with a high-value prospect. You’ve done your research, but you’re still unsure how to position your solution perfectly. Your manager? Swamped. This is where AI sales training shines. Key Benefits: ✅ Efficiency – AI handles early-stage coaching, freeing managers for high-stakes deals.✅ Personalization – Feedback tailored to each rep’s strengths & weaknesses (not generic advice).✅ Faster Onboarding – New hires ramp up quicker with AI-powered role-plays (like Precina’s clinicians, who use daily AI warm-ups).✅ Consistency – Every rep gets the same high-quality training, grounded in clean CRM data.✅ Skill Boost – AI helps reps master objections, refine pitches, and close more deals. How AI Sales Training Works: Key Features Traditional training relies on peer role-plays and manager feedback. AI supercharges this process with: 🔹 AI Role-Plays – Practice realistic negotiations with an AI “buyer” before live calls.🔹 Pitch Perfection – Get instant feedback on messaging, tone, and structure.🔹 Real-Time Insights – AI analyzes calls to suggest improvements on the spot.🔹 CRM-Powered Coaching – AI recommends next steps based on deal history. How to Implement AI Sales Training AI coaching works best when seamlessly integrated into your workflow. Here’s how to get started: 1. Set Clear Goals Define success—whether it’s higher win rates, faster onboarding, or better objection handling. 2. Integrate with Your CRM Ensure AI tools pull from live deal data for hyper-relevant coaching. 3. Augment (Don’t Replace) Human Coaching Use AI for routine training, freeing managers for strategic guidance. 4. Monitor & Optimize Regularly review AI recommendations to ensure accuracy and relevance. 5. Encourage Adoption Make AI practice a daily habit—like athletes warming up before a game. AI Sales Training in Action: Real Use Cases 🚀 AI Role-Plays – Prep for tough negotiations with simulated buyer interactions.🎯 Pitch Practice – Perfect your messaging with instant AI feedback.📊 Deal-Specific Coaching – Get AI-generated talking points based on CRM insights. 💡 Example: A rep preparing for a pricing objection can rehearse with AI first, entering the call with unshakable confidence. Choosing the Right AI Sales Training Tool Not all AI coaching solutions are equal. Look for: ✔ Deep CRM Integration – Avoid “band-aid” tools that add complexity.✔ Personalization – Training should adapt to each rep’s needs.✔ Trust & Security – Ensure data protection (like Agentforce’s built-in safeguards).✔ Scalability – Works for teams of all sizes. 🔎 Agentforce wins by offering autonomous coaching, real-time role-plays, and seamless Salesforce integration. The Bottom Line: AI is the Future of Sales Coaching With AI, “no time to train” is no longer an excuse. Teams using AI coaching report:📈 Higher win rates⏳ Faster ramp-up for new hires🎯 More confident, prepared reps Ready to transform your sales training? AI-powered coaching is here—and it’s changing the game. Like Related Posts AI Automated Offers with Marketing Cloud Personalization AI-Powered Offers Elevate the relevance of each customer interaction on your website and app through Einstein Decisions. Driven by a Read more Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more

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Taiba Investments Partners with Salesforce to Revolutionize Saudi Hospitality with AI-Driven Customer Experience

Saudi Hospitality Leader Embarks on Digital Transformation Journey Riyadh, Saudi Arabia – Taiba Investments, a premier hospitality and real estate company in the Kingdom, has announced a strategic partnership with Salesforce, the global leader in AI-powered customer relationship management (CRM) solutions. The collaboration will implement Salesforce Customer 360 across Taiba’s extensive portfolio, elevating guest experiences and operational efficiency through cutting-edge digital transformation. Redefining Hospitality Through Technology As part of this landmark agreement, Taiba Investments will work with Horizontal Digital, a top-tier Salesforce Summit Partner, to deploy an integrated CRM platform that will: Leadership Perspectives: A New Era for Saudi Hospitality Hassan Ahdab, Chief Hospitality Operations Officer at Taiba Investments, stated:“Our partnership with Salesforce reflects Taiba’s commitment to operational excellence and guest-centric innovation. By leveraging world-class CRM solutions, we’re poised to deliver unmatched, personalized hospitality experiences across Saudi Arabia.” Mohammed Al Khotani, SVP & Managing Director at Salesforce Middle East, added:*”We’re proud to support Taiba Investments in setting new industry benchmarks. Salesforce Customer 360 will empower them to blend Saudi hospitality traditions with AI-driven innovation, redefining guest experiences in the region.”* Strategic Growth & Industry Leadership The Road Ahead: AI, Personalization & Seamless Guest Experiences This digital transformation positions Taiba Investments to:✔ Anticipate guest needs with predictive analytics✔ Streamline operations through automation✔ Deliver hyper-personalized stays via AI-powered engagement By integrating Salesforce Customer 360, Taiba is not just modernizing its operations—it’s shaping the future of Saudi hospitality. About Taiba InvestmentsA pioneer in Saudi Arabia’s hospitality and real estate sectors, Taiba Investments combines local expertise with global partnerships to deliver exceptional guest experiences across its diverse portfolio. Like Related Posts AI Automated Offers with Marketing Cloud Personalization AI-Powered Offers Elevate the relevance of each customer interaction on your website and app through Einstein Decisions. Driven by a Read more Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more

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Content Marketing Lessons

Marketing Cloud Next Explained

Marketing Cloud Next: The Future of AI-Powered, Unified Marketing In today’s hyper-connected world, marketers face relentless challenges: siloed data, complex integrations, and limited AI-driven personalization. These barriers don’t just slow them down—they prevent real, meaningful customer connections. Marketing Cloud Next Explained to address these challenges. What if there was a natively integrated, AI-powered platform that could break through these obstacles? Introducing Marketing Cloud Next Marketing Cloud Next is a revolutionary module built directly on Salesforce Core, eliminating the need for clunky integrations. It unifies CRM data, AI-driven insights, and real-time customer profiles—giving marketers a single source of truth to power hyper-personalized campaigns. Why It’s a Game-Changer ✅ Native on Salesforce Core – No middleware, no syncing delays. Real-time access to Accounts, Contacts, Opportunities, and Custom Objects—all within your marketing platform. ✅ AI-Powered by Agentforce – Not just AI for show, but AI that works: ✅ Real-Time Data Cloud Integration – Activate unified customer profiles with zero ETL (Extract, Transform, Load), ensuring every interaction is personalized with the latest data. Core Capabilities: Smarter, Faster, More Impactful Marketing 1. AI-Driven Campaign Creation 2. Advanced Segmentation & Automation 3. Omnichannel Engagement 4. Real-Time Analytics & ROI Tracking The Bottom Line: Faster, Simpler, Higher ROI 🚀 Launch campaigns in weeks, not months – Cut through complexity with native integration.💡 Boost engagement with AI personalization – Drive higher conversions & loyalty.📈 Increase revenue with data-driven marketing – Turn insights into growth. Marketing Cloud Next isn’t just another tool—it’s the future of customer engagement. Ready to transform your marketing? Let’s talk. Like Related Posts AI Automated Offers with Marketing Cloud Personalization AI-Powered Offers Elevate the relevance of each customer interaction on your website and app through Einstein Decisions. Driven by a Read more Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more

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