Is B2B marketing analytics included in Pardot?

For those using Pardot Plus, the app is included. However, if you use Pardot Pro the app is an add-on so you will need to speak with your Salesforce account manager about enabling this feature. In short, B2B Marketing Analytics is: available in: Pardot Plus and Advanced Editions.

B2B marketing analytics in pardot

B2B Marketing Analytics is a CRM Analytics app containing marketing and sales data populated via your Salesforce connector.

To explore dashboards and lenses, create an app with the B2B Marketing Analytics template. As feature updates become available to B2B Marketing Analytics, you must upgrade your apps. You can also change an app’s settings at any time by reconfiguring it.

B2B marketing analytics pardot

B2B Marketing Analytics is a CRM Analytics app that segments and visualizes your marketing and sales data. After you assign user permissions, marketers can create B2B Marketing Analytics dashboards in CRM Analytics Studio.

Create and assign permission sets for the connector user and B2B Marketing Analytics users. The
app version that you use determines which permission names are available. To find out which license you’re using, head over to Salesforce Setup. Open Company Information, and look for the Permission Set License field. To find your connector version, open Account Engagement Settings. Under Account Information, find the Salesforce Connector Version field. This information can help you determine which permissions your B2B Marketing Analytics users need.

Related Posts
50 Advantages of Salesforce Sales Cloud
Salesforce Sales Cloud

According to the Salesforce 2017 State of Service report, 85% of executives with service oversight identify customer service as a Read more

Web Pages That Helped With My Google Data Engineer Exam
Salesforce Certifications

Google Data Engineer Exam It seems like every day more resources appear to help you study for the Google Data Read more

What is Advanced Reporting in Salesforce?

Cross Filters, Summary Formulas, and More: Advanced Reporting in Salesforce Salesforce comes with report types out-of-the-box for all standard objects Read more

How Travel Companies Are Using Big Data and Analytics
Salesforce hospitality and analytics

In today’s hyper-competitive business world, travel and hospitality consumers have more choices than ever before. With hundreds of hotel chains Read more