Can Your Object Trigger a Salesforce Journey?

Many times marketers are challenged to create a customer journey based on data points or events that haven’t currently been captured in the Salesforce platform. Once you create an object in Salesforce, you have to determine if your object can successfully trigger a Salesforce journey.

These easy steps help you quickly answer the question: can your Salesforce object trigger a Salesforce journey.

In Marketing Cloud, create a journey.
Drag the Salesforce Data Event tile onto the Journey Builder canvas.
To configure the event, click the icon.
Select Salesforce Data.
In Select an Object, look for the object you’re interested in. If you don’t see an object, it can’t be used to trigger a journey.

object trigger a Salesforce Journey Builder

Most, but not all, Experience Cloud objects can be used for creating journeys. This list includes the available objects along with a description, their eligibility status, API object, and use cases (as appropriate).

Experience Cloud Objects

Object	Description	Status	API	Example Use Case
Sites and Membership
Network	A site and its settings	Not Workflow-enabledNot Replicable	Network
NetworkMember	Individual user memberships	Workflow-enabledReplicable	NetworkMember	Triggers when a new member joins the community
NetworkMemberGroup	List of profiles and permission sets added to a site (not related to Chatter groups)	Not Workflow-enabledNot Replicable	NetworkMemberGroup
Chatter Groups
CollaborationGroup	A Chatter group	Workflow-enabledNot Replicable	CollaborationGroup
CollaborationGroupMember	Member of a Chatter group	Workflow-enabledReplicable	CollaborationGroupMember	Triggers when a user joins a Chatter Group in the Community
CollaborationGroupFeed	A single item on a Chatter group feed	Not Workflow-enabledReplicable	CollaborationGroupFeed
Feeds
FeedItem	Entry in the feed	Workflow-enabledReplicable	FeedItem	Triggers when user asks a question or makes another type of feed post
FeedComment	Comment added to a feed by a user	Not Workflow-enabledReplicable	FeedComment
Topics
Topic	A topic	Workflow-enabledReplicable	Topic
TopicAssignment	Relationship between a topic and an entity	Workflow-enabledReplicable	TopicAssignment	Triggers when a user posts a question on a specific topic, or adds a topic to any FeedItem
EntitySubscription	Subscription for following a record or another user	Not Workflow-enabledReplicable	EntitySubscription	Triggers when a user follows a topic, user, or record
Cases
Case	Service case	Workflow-enabledReplicable	Case	Triggers when a user opens or updates a case