Salesforce Customer 360 is a family of Salesforce products and services that help businesses manage and connect with their customers across all touchpoints. With Customer 360, businesses can access a comprehensive view of their customers, including all their interactions and data, in one unified platform. This centralized data model allows businesses to deliver personalized and connected experiences to their customers across all channels and platforms.
Customer 360 fully integrates marketing, sales, commerce, service, IT, and analytics into one unified platform, enabling businesses to streamline processes, improve decision-making, automate workflows, and enhance communication and collaboration. With the help of Salesforce solutions partners like Tectonic, businesses can customize Customer 360 to fit their specific needs and business model.
Customer 360 is a framework that consolidates all existing customer insights from various tables and models within your data warehouse.
In addition, Customer 360 provides real-time insights and metrics through customizable dashboards and reports, helping businesses track key performance indicators and make data-driven decisions.
Salesforce Customer 360 can help businesses drive innovation, increase efficiency, and deliver a better customer experience, enabling them to digitally transform their operations.
85% of customers expect consistent interactions across all departments. With Salesforce’s Customer 360, important customer data from every step of their journey is captured and stored in one place.
Adding more than one app to your Customer 360 solution has measurable benefits:
- 72% of customers with more than one app report an improved time to ROI
- 95% of customers with two or more apps report improved efficiency and productivity
- 96% of customers with more than one app say they have met or exceeded ROI expectations
Salesforce and Tectonic will kickstart your business’s digital transformation in 2023.