What is the data cloud in Salesforce?

A hyperscale data platform built into Salesforce. Activate all your customer data across Salesforce applications with Salesforce Data Cloud, formerly known as Customer Data Platform (or CDP). Empower teams to engage customers, at every touchpoint, with relevant insights and contextual data in the flow of work.

What is the benefit of Salesforce data cloud?

Your company can feel confident in your customer data, and know that you’re taking the right steps to engage with your customer base across multiple channels. 

The team at Tectonic can help you bring value to your wealth of customer data when you leverage Data Cloud.

With Salesforce Data Cloud, automation, intelligence, real-time data, and security aren’t just goals; they make up the foundation of the platform. Data Cloud brings the power of automation, analytics, AI, data, and integration together to create a single view of the customer across any cloud. 

As a team of certified Salesforce experts with years working within all core and industry clouds, analytics, and customizations across all aspects of the platform, Tectonic can help you understand how Data Cloud fits into your customer experience goals, supports revenue growth, and integrates with your existing data models, data sources, and systems such as Snowflake, Tableau, Slack, and MuleSoft. By Implementing Data Cloud, we can enable you to:

  • Empower sales reps with scalable automation and AI-powered recommendations, and speed up deal cycles
  • Modernize and streamline customer service cases, personalize self-service experiences, and make multi-channel experiences seamless
  • Automate customer journeys across different channels and boost engagement in the process
  • Get across the finish line with apps faster thanks to low-code tools while also mitigating security and compliance concerns
  • Collaborate and take action on workflows directly in Slack with AI-powered insight

Are you taking advantage of SFDC Data Cloud’s customer 360 capabilities when it comes to intuitive, fast, efficient customer service?

Data Cloud is the fastest growing organically built product in Salesforce’s history (Salesforce built it themselves, not via acquisitions). Data Cloud could be described as the ‘Holy Grail of CRM’, meaning that the data problem that’s existed since the infancy of CRM is now finally solvable.

There are some differences between Genie and Data Cloud. Genie offers a zero-data copy architecture, meaning data can be fetched on-demand without duplicating it on the Salesforce platform. This allows for more flexibility and scalability when handling large amounts of customer data.

Is Salesforce Data Cloud a data lake?

Your data sitting in the data lake benefits from all of the capability of the Salesforce platform just like it does in the transactional side in Oracle. That means that Data Cloud is now not just a really good CDP, it’s now a data lake which will be used in sales and service use cases.

Is Data Cloud free?

At Dreamforce 2023, Salesforce announced that Data Cloud free licenses are now included for all Enterprise Edition or above customers so customers can become familiar with the new capabilities and develop use case ideas.

There’s never been a better time to partner with Tectonic to explore Salesforce Data Cloud for your business.

Content updated November 2023.

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