What is the data cloud in Salesforce?

A hyperscale data platform built into Salesforce. Activate all your customer data across Salesforce applications with Data Cloud. Empower teams to engage customers, at every touchpoint, with relevant insights and contextual data in the flow of work.

Salesforce Data Cloud

What is the benefit of data cloud?

With Data Cloud, your company can feel confident in your customer information, and know that you’re taking the right steps to engage with your customer base across channels. The team at Tectonic can help you bring value to your wealth of customer data when you leverage Data Cloud.

Data Cloud enables you to build a comprehensive, 360-degree view of your customers across all products, services, and interactions, ensuring all of your employees can quickly access and easily act on centralized, real-time information about their customers. Natively integrated into the Einstein1 Platform, companies can power automation, activation, analytics, and action across the world’s #1 AI CRM.

Data has always been the foundation of CRM. But the connection between enterprise data and CRM is broken. Companies are collecting more data and signals about their customers than ever before, yet that data sits in siloes and is disconnected from the customer experience. And while most companies have invested in centralizing their data, it’s trapped. Over time, data strategies and customer strategies have diverged. Data Cloud isn’t just about bringing data together. It’s about unlocking your data in service of the customer. Deeply integrated into the Einstein1 Platform, Data Cloud makes all your data natively available across all Salesforce applications — Sales Cloud, Service Cloud, Marketing Cloud, Commerce Cloud, Tableau, and MuleSoft — to power automation and business processes and inform AI.

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