Tableau Pulse simplifies data exploration and visualization.

We currently live in a powerful analytics era, marked by transformative technologies such as generative AI, the Internet of Things (IoT), and automation. Tableau Pulse Value is reshaping the analytics landscape. At the core of these technologies lies data, and the way we interact with it is undergoing significant and constant changes. The swift evolution of these technologies presents a magical moment for businesses and organizations globally—a moment of decisive action. 

To remain competitive and foster robust customer relationships, businesses must embrace data-driven decision-making. The performance gap between entities adept at leveraging data and those that lag behind is set to expand exponentially. Businesses unable to harness the power of their data risk falling behind, and the pace of this shift may be more rapid than anticipated.

Exclusively available for Tableau Cloud users, Tableau Pulse harnesses the capabilities of Tableau AI to present data in ways that are more personalized, contextual, and intelligent.

Tableau Pulse introduces the capabilities of a Metrics Layer, or headless BI, to Tableau’s platform, allowing the definition of metrics and KPIs once for universal use within the organization. This not only streamlines the work of analysts but also guarantees that teams adhere to consistent, trusted figures from a singular source of truth.

Sitting Atop the Metrics Layer:

Atop the Metrics Layer, an Insights platform operates as a statistical service that automatically generates insights based on the defined Metrics. These insights are ranked and presented in natural language using generative AI. The service also facilitates user interaction with insights, offering guided follow-up questions that surface proactively and align with the context of the data.

Tableau Pulse goes further by delivering Next-Gen Experiences, presenting data through intuitive, user-friendly metrics directly integrated into users’ workflow in platforms like Slack, email, Tableau web app, and more. This approach allows for swift scalability across the business as users explore, follow, and share pertinent metrics akin to social media content. Generative AI-powered insight summaries assist users in focusing on key data highlights, ensuring the identification of important patterns, trends, outliers, and data changes. Generative AI plays a crucial role in enhancing each layer of Tableau Pulse, making it more accessible for users to discover relevant metrics, create new metrics, comprehend insights, pose questions, perform root cause analysis, and connect data to real-world contexts.

Tableau dashboards can be infused with real-world AI and machine learning with tools like Aible.

Considering, Tableau Pulse makes data more accessible to everyone regardless of their expertise with data visualization tools.

Tableau Pulse Use Cases:

Here are instances illustrating how Tableau Pulse, powered by Tableau GPT, enhances intelligent data experiences:

Example 1: Service Leader

A service leader receives a digest of metrics they monitor, providing relevant insights to stay informed about their business’s performance.

Tableau Pulse alerts the leader to an unusual decrease in their team’s CSAT score, identifying potential causes like a high volume of active tickets and extended response times.

When the leader has inquiries, Tableau Pulse facilitates a quick and easy analysis, enabling them to delve into the situation. Subsequently, they can share these details with colleagues on Slack, fostering collaboration and prompt action.

Example 2: Commerce Leader

A commerce leader tracks metrics such as conversion rate, average order value, and customer lifetime value.

Tableau GPT detects any deviations in these metrics, investigates the reasons for the changes, and suggests actionable steps for the leader.

By running an analysis on the data, Tableau GPT presents comprehensive information visually, allowing the leader to make informed decisions and take necessary actions.

Tableau Pulse Value

Throughout 2024, Tableau will release additional features that will provide even more value to those using Tableau Pulse, including: 

  • Ability to access Tableau Pulse from the Tableau mobile app
  • Goals and thresholds for metrics 
  • Additional analytics and insights
  • Additional metrics types (e.g. fiscal year support)

Tableau business science is a new class of AI-powered analytics that brings data science capabilities to business domain experts. Using AI, machine learning, and other statistical methods to solve business problems has largely been the purview of data scientists.

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