Salesforce Introduces Marketing GPT and Commerce GPT to Revolutionize Personalized Campaigns and Shopping Experiences with Generative AI
San Francisco — June 7, 2023 — Salesforce (NYSE: CRM), the global CRM leader, announced today at Connections its latest innovations, Marketing GPT and Commerce GPT, which combine generative AI with real-time data from Data Cloud. These groundbreaking products aim to transform how businesses engage with customers by delivering personalized experiences across every touchpoint.
Significance: Generative AI is driving efficiency and productivity for businesses, with 60% of marketers acknowledging its transformative potential. However, concerns about accuracy and quality remain prevalent, highlighting the importance of trusted customer data for effective generative AI implementation.
What’s new: Marketing GPT empowers marketers to create personalized, relevant experiences using generative AI and trusted first-party data from Data Cloud. With Marketing GPT and Data Cloud, marketers can:
- Utilize Segment Creation to quickly create audience segments and enhance targeting using natural language prompts and AI-driven recommendations.
- Streamline email marketing efforts with Email Content Creation, generating personalized emails for improved engagement.
- Enhance Marketing ROI with Segment Intelligence for Data Cloud, which connects first-party data, revenue data, and third-party paid media data for comprehensive audience engagement insights.
- Ensure timely and accurate communication with Rapid Identity Resolution, Segmentation, and Engagement, automatically resolving customer identities and refreshing segments in Data Cloud.
- Leverage Typeface’s generative AI content platform to create contextual visual assets for multi-channel campaigns based on brand voice and messaging.
Commerce GPT enables companies to deliver customized shopping experiences throughout the buyer’s journey with auto-generated insights and recommendations based on unified real-time data from Data Cloud. With Commerce GPT and Data Cloud, brands can:
- Automate growth and conversion strategies with Goals-Based Commerce, offering actionable insights and proactive recommendations to meet business targets.
- Boost merchant productivity with Dynamic Product Descriptions, automatically filling in missing catalog data and providing personalized product descriptions.
- Enhance customer engagement with Commerce Concierge, facilitating personalized interactions across channels.
Salesforce partners like DEPT®, Media.Monks, NeuraFlash, and Slalom are building a generative AI ecosystem with new accelerators, language models, and integrations to simplify Marketing GPT and Commerce GPT implementation for businesses.
Soundbites:
- “Marketing GPT and Commerce GPT, fueled by trusted first-party data, will revolutionize customer interactions and significantly improve employee productivity.” — David Schmaier, President and Chief Product Officer, Salesforce
- “Salesforce’s combination of trusted AI, data, and CRM has allowed us to deliver personalized customer engagement for over 10 years. We’re excited to leverage the latest innovations from Einstein GPT to drive greater efficiency and strengthen customer loyalty.” — Vincent Wauter, CEO, Rossignol
Availability:
- Segment Creation: Pilot in summer 2023, generally available in October 2023.
- Email Content Creation: Pilot in October 2023, generally available in February 2024.
- Rapid Identity Resolution: Generally available in October 2023, Rapid Segmentation available in summer 2023.
- Segment Intelligence for Data Cloud: Generally available in October 2023.
- Dynamic Product Descriptions: Generally available in July 2023.
- Commerce Concierge: Pilot in October 2023, generally available in February 2024.
- Goals-Based Commerce: Pilot in October 2023, generally available in February 2024.
- Data Cloud for Commerce: Available now.
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