Salesforce Analytics Acronyms

July 15, 2023in Salesforce

Here is a helpful list of analytics acronyms you may encounter when discussing Salesforce.

Salesforce Analytics Acronyms

Acronym	Meaning	Definition
AWS	Amazon Web Services	AWS offers “reliable, scalable, and inexpensive cloud computing services…the world’s most comprehensive and broadly adopted cloud, offering over 200 fully featured services from data centers globally.” (source) Multiple Salesforce products use AWS; however, it’s prominent in the analytics arena, where organizations rely on AWS to:”Extract, prepare, and analyze Salesforce.com data using Amazon AppFlow, AWS Glue DataBrew, and Amazon Athena.” (source)
BYOAI	Bring Your Own AI	‘Bring your own AI (model)’ is Salesforce’s way to meet their customers where they’re at. With Data Cloud, Salesforce not only supports Einstein (their own LLM), but also other ones like Sagemaker, Vertex AI, etc.
BYOM	Bring Your Own Model	‘Bring your own AI (model)’ is Salesforce’s way to meet their customers where they’re at. With Data Cloud, Salesforce not only supports Einstein (their own LLM), but also other ones like Sagemaker, Vertex AI, etc.
CRMA	CRM Analytics	This is the analytics/business intelligence (BI) solution on the Salesforce platform, integrating Salesforce data with external data and provides the ability to analyze large datasets while performing predictive analytics. (Previously known as Wave/Einstein Analytics/Tableau CRM).
EA	Einstein Analytics	The former name for CRM Analytics (also formerly Tableau CRM). You may still come across EA in outdated documentation.
GPT	Generative Pre-trained Transformer	GPT is a technology concept, although it’s often mistaken for a product name (with the rise of the wildly popular ChatGPT).
LLM	Large Language Model	An AI model that has been trained using lots of data. Salesforce has their own LLM that outperformed expectations during testing. Salesforce’s LLM leverages Data Cloud, or can be plugged into a different data lake. Organizations can also opt to their own LLM alongside their Salesforce data.
NBA	Einstein Next Best Action	An AI-driven Salesforce product that makes recommendations to users when they are working with records in Salesforce. It appears within a Lightning component that’s typically placed on the record page sidebar. The user can choose to Accept or Reject the recommendation.
NLP	Natural Language Processing	“Artificial intelligence that focuses on how computers can understand, interpret, and generate human language. NLP allows customers to interact with systems using normal human language rather than complex commands.” (source)
SAQL	Structured Query Language	“Use SAQL to access data in Tableau CRM dataset. Tableau CRM uses SAQL behind the scenes in lenses, dashboards, and explorer to gather data for visualizations.” (source)
TCRM	Tableau CRM	Tableau CRM is a self-service data visualization and business intelligence (BI) platform that integrates Salesforce data with external data. Formerly known as Einstein Analytics, and now CRM Analytics, this product boasts some of the most powerful data analysis capabilities in the market.
XMD	Extended Metadata	“Enables you to customize the formatting of dataset fields and their values in Analytics dashboards and lenses.” (source)