Salesforce MobilePush is included in Corporate and Enterprise editions.

Salesforce Marketing Cloud’s MobilePush feature powers the creation and delivery of notifications to encourage app usage. To effectively target your notifications, leverage user data from various channels.

Push notifications, resembling SMS text messages and mobile alerts, are exclusive to users who have installed your app. Each mobile platform – iOS, Android, Fire OS, Windows, and BlackBerry – has its own services supporting push functionality.

To send a push notification in Salesforce Marketing Cloud (SFMC), utilize the Outbound Message template in MobilePush. You can send push messages to mobile devices based on demographic attributes, including rich media content like images or videos.

Push notifications operate as brief messages sent directly from app publishers to users’ mobile devices. Users don’t need to actively use the app or their phones to receive these notifications. They serve as a prompt and efficient means for brands to convey important information.

In Salesforce, you can employ push notifications to notify sales managers of changes in opportunities or alert service agents to cases requiring immediate attention. These notifications can be configured for any object based on criteria set up in Salesforce Flow automation.

The key distinction between a push notification and an app notification lies in their impact on users. A push notification brings users to the application, initiating engagement, while an in-app notification guides users within the app. The working principle is that push notifications can be received at any time, while in-app notifications are effective only when the application is open.

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