Marketing Cloud Personalization Account Profiles. Salesforce Personalization Account Profiles.

This product is being retired effective August 1, 2024. Salesforce regrets any inconvenience this may cause, however, this decision was necessary due to the uncertain and quickly evolving global regulatory environment.
How am I affected by this change?

After this retirement you will not be able to view accounts, create Personalization segments, or create Campaign targeting rules leveraging this firmographic data.

Do I need to take any action?

Review your Account Profile usage and any Account Segments for analytic purposes before the retirement date.

What will happen to my existing subscription? Please contact your Account Executive if you have questions about your existing subscription.What alternatives do I have for this capability in Salesforce?

Unfortunately, there are no comprehensive alternatives for this functionality.

If enrolled in a Salesforce Partner Program, can I continue using Marketing Cloud Personalization – Account Profiles as a Program Benefit after August 1, 2024?

No. Salesforce will remove Marketing Cloud Personalization – Account Profiles as a Program Benefit on August 1, 2024. If you have questions about Program Benefits, please log a case with Partner Community.

If you have more questions, open a case with support via Salesforce Help. To read about the Salesforce approach to retiring products and features, read our Product & Feature Retirement Philosophy.
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