Marketing Cloud Personalization Account Profiles. Salesforce Personalization Account Profiles. This product is being retired effective August 1, 2024. Salesforce regrets any inconvenience this may cause, however, this decision was necessary due to the uncertain and quickly evolving global regulatory environment. How am I affected by this change? After this retirement you will not be able to view accounts, create Personalization segments, or create Campaign targeting rules leveraging this firmographic data. Do I need to take any action? Review your Account Profile usage and any Account Segments for analytic purposes before the retirement date. What will happen to my existing subscription? Please contact your Account Executive if you have questions about your existing subscription.What alternatives do I have for this capability in Salesforce? Unfortunately, there are no comprehensive alternatives for this functionality. If enrolled in a Salesforce Partner Program, can I continue using Marketing Cloud Personalization – Account Profiles as a Program Benefit after August 1, 2024? No. Salesforce will remove Marketing Cloud Personalization – Account Profiles as a Program Benefit on August 1, 2024. If you have questions about Program Benefits, please log a case with Partner Community. If you have more questions, open a case with support via Salesforce Help. To read about the Salesforce approach to retiring products and features, read our Product & Feature Retirement Philosophy. Like Related Posts Salesforce Marketing Cloud Transactional Emails Salesforce Marketing Cloud Transactional Emails are immediate, automated, non-promotional messages crucial to business operations and customer satisfaction, such as order Read more Salesforce Content Builder Salesforce Content Builder empowers you to craft compelling emails and landing page templates, complete with reusable and interactive content blocks. Read more Demandbase Salesforce Integration The integration of Demandbase with Salesforce creates a seamless connection between Demandbase One and your Salesforce CRM, establishing a bidirectional Read more What is the Contact Key in Salesforce? The contact key in Salesforce, also known as a subscriber key, is a unique identifier for a contact in Marketing Read more