Marketing to Generation Alpha: A Blueprint for Marketers As Generation Alpha emerges onto the consumer landscape, marketers face the challenge of engaging with this digitally native and globally conscious cohort. With the oldest members just 14 years old, they’re already shaping purchasing decisions and are poised to wield significant buying power in the coming years.
Connecting Account Engagement, Marketing Cloud, and Salesforce – the case for all three. A common inquiry we often encounter from clients is: “Should I opt for Salesforce Marketing Cloud or Marketing Cloud Account Engagement?” “How do we choose which one is right for us?” This query may appear peculiar since Marketing Cloud Account Engagement is
With Salesforce’s rebranding of Pardot to Marketing Cloud Account Engagement, there has been some confusion between Salesforce account engagement as a platform and account engagement as a score. We aim to provide clarification. The Account Engagement Overview dashboard offers a holistic view of marketing metrics from an account-centric perspective, organizing data by account rather than
In the pursuit of strengthening partner relationships and expanding market reach, the adoption of a robust partner portal is crucial. Salesforce Experience Cloud presents an optimal solution that empowers organizations to craft customized and collaborative partner portals. All with the security and flexibility you expect from Salesforce. Salesforce Partner Portals Built on Salesforce Experience Cloud.
BrandBuilder: Enhance the visual identity of your Marketing Cloud account by incorporating your company logo and adjusting the default color scheme. In Enterprise 2.0, the flexibility extends to creating multiple brands that can be assigned to distinct business units. Marketing Cloud BrandBuilder customizes your platform. When crafting your email template, leverage the chosen color scheme
