Leveraging Website Activity Data in Salesforce Marketing Cloud Understanding how users interact with your website is essential for delivering personalized customer experiences. Salesforce Marketing Cloud (SFMC) offers robust tools to capture website activity and transform this data into actionable insights, enhancing your marketing strategies. This guide walks you through the process of collecting website activity
Maximizing SEO on a Budget: A Guide for Business Owners For business owners working within tight budgets, stretching every marketing dollar is crucial. While hiring expensive SEO experts can be tempting, there’s a wealth of untapped keywords that are already working for your competitors. The key is to uncover them and use them to your
Introducing Google Analytics with Heeet: A Solution for Holistic Insights Heeet serves as a connector between Salesforce and various channels, including Google Analytics and Google Ads. It goes beyond the limitations of existing connectors, providing detailed first and last touch data into Salesforce and recording essential conversion points in Google Analytics as “goals.” Heeet’s philosophy
Leveraging Salesforce for Multi-Channel Campaign Management with Tectonic In today’s dynamic marketing landscape, businesses need to connect with their audience across multiple channels—email, social media, web, and beyond. Managing these campaigns effectively can feel like juggling too many balls at once, especially when aiming to maintain consistent messaging, track performance, and maximize ROI. That’s where
Enhancing Customer Lifetime Value with Salesforce Journey Builder-Improve CLV With Journey Builder In today’s business landscape, customer experience stands as the cornerstone of loyalty and retention. Delivering an exceptional brand experience is paramount to ensuring customer satisfaction and, consequently, maximizing their lifetime value. Salesforce Journey Builder emerges as a pivotal solution, empowering businesses to automate
Introducing Google Analytics with Heeet for Marketing Cloud Account Engagement: A Solution for Holistic Insights Heeet serves as a connector between Salesforce and various channels, including Google Analytics and Google Ads. It goes beyond the limitations of existing connectors, providing detailed first and last touch data into Salesforce and recording essential conversion points in Google
