Marketing - gettectonic.com - Page 13
DPD Salesforce AI Enhancements
20Jun

DPD Salesforce AI Enhancements

DPD’s AI Integration: Enhancing Customer and Employee Experience DPD has ambitious plans to integrate AI throughout its Salesforce platform, aiming to automate tasks and significantly enhance the experiences of both customers and employees. DPD Salesforce AI Enhancements. Adam Hooper, Head of Central Platforms at DPD, explains that with over 400 million parcels delivered annually, maintaining robust customer relationships is crucial. To this end, DPD leverages a range of Salesforce technologies, including Service Cloud, Sales Cloud, Marketing Cloud, and Mulesoft. AI-Powered Customer Service In Salesforce’s latest update on DPD: Financial and Operational Efficiency Targeted Marketing Spreadsheets to Salesforce At the Salesforce World Tour event in London, Ben Pyne, Salesforce Platform Manager at DPD, elaborated on their current usage and future AI plans. Pyne’s team acts as internal consultants to optimize organizational workflows. As he explains: “My role is essentially to get people off spreadsheets and onto Salesforce!” He noted that about 40 departments and teams within DPD use Salesforce, far beyond the typical Sales and CRM applications. Custom applications within Salesforce personalize and enhance user experiences by focusing on relevant information. Using tools like Prompt Builder, Pyne’s team recently developed a project management app within Salesforce, streamlining tasks like writing acceptance criteria and user stories. Pyne emphasized: “I want our guys to focus on designing and building, less on the admin.” AI Use Cases When considering AI and generative AI, DPD sees significant potential to reduce operational tasks. Pyne highlighted case summarization as an obvious application, given the millions of customer service cases created each year. Rolling Out Generative AI DPD adopts a cautious approach to rolling out new technologies like generative AI. Pyne explained: “It’s starting small, finding the right teams to be able to do it. But fundamentally, starting somewhere and making slow progressions into it to ensure we don’t scare everybody away.” Ensuring Security and Trust Security and trust are paramount for DPD. Pyne noted their robust IT security team scrutinizes every implementation. Fortunately, Salesforce’s security measures, such as data anonymization and preventing LLMs (Large Language Models) from learning from their data, provide peace of mind. Pyne concluded: “We can focus on what we’re good at and not worry about the rest because Salesforce has thought of everything for us.” Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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June 20, 2024in Generative AI, Mulesoft, Salesforce, Salesforce Einstein
Agentic AI is Here
20Jun

Agentic AI is Here

Embracing the Era of Agentic AI: Redefining Autonomous Systems A new paradigm in artificial intelligence, known as “Agentic Artificial Intelligence,” is poised to revolutionize the capabilities of the known autonomous universe. This cutting-edge technology represents a significant leap forward in AI-driven decision-making and action, promising transformative impacts across various industries including healthcare, manufacturing, IT, finance, marketing, and HR. Agents are the way to go! There is no two ways about this. Looking into the progression of the Large Language Model based applications since last year, its not hard to see that the Agentic Process (agents as reusable, specific and dedicated single unit of work) — would be the way to build Gen AI applications. What is Agentic AI? Agentic Artificial Intelligence marks a departure from traditional AI models that primarily focus on passive observation and analysis. Unlike its predecessors, which often require human intervention to execute tasks, Agentic AI systems possess the autonomy to initiate actions independently based on their assessments. This allows them to navigate much more complex environments and undertake tasks with a level of initiative and adaptability previously unseen. At least outside of sci-fy movies. Real-World Applications of Agentic Artificial Intelligence Healthcare In healthcare, Agentic AI systems are transforming patient care. These systems autonomously monitor vital signs, administer medication, and assist in surgical procedures with unparalleled precision. By augmenting healthcare professionals’ capabilities, these AI-driven agents enhance patient outcomes and streamline care processes. Augmenting is the key word, here. Manufacturing and Logistics In manufacturing and logistics, Agentic AI optimizes operations and boosts efficiency. Intelligent agents handle predictive maintenance of machinery, autonomous inventory management, and robotic assembly. Leveraging advanced algorithms and sensor technologies, these systems anticipate issues, coordinate complex workflows, and adapt to real-time production demands, driving a shift towards fully autonomous production environments. Customer Service Within enterprises, AI agents are revolutionizing business operations across various departments. In customer service, AI-powered chatbots with Agentic Artificial Intelligence capabilities engage with customers in natural language, providing personalized assistance and resolving queries efficiently. This enhances customer satisfaction and allows human agents to focus on more complex tasks. Marketing and Sales Agentic Artificial Intelligence empowers marketing and sales teams to analyze vast datasets, identify trends, and personalize campaigns with unprecedented precision. By understanding customer behavior and preferences at a granular level, AI agents optimize advertising strategies, maximize conversion rates, and drive revenue growth. Finance and Accounting In finance and accounting, Agentic AI streamlines processes like invoice processing, fraud detection, and risk management. These AI-driven agents analyze financial data in real time, flag anomalies, and provide insights that enable faster, more informed decision-making, thereby improving operational efficiency. Ethical Considerations of Agentic Artificial Intelligence The rise of Agentic AI also brings significant ethical and societal challenges. Concerns about data privacy, algorithmic bias, and job displacement necessitate robust regulation and ethical frameworks to ensure responsible and equitable deployment of AI technologies. Navigating the Future with Agentic AI The advent of Agentic AI ushers in a new era of autonomy and innovation in artificial intelligence. As these intelligent agents permeate various facets of our lives and enterprises, they present both challenges and opportunities. To navigate this new world, we must approach it with foresight, responsibility, and a commitment to harnessing technology for the betterment of humanity. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more Top Ten Reasons Why Tectonic Loves the Cloud The Cloud is Good for Everyone – Why Tectonic loves the cloud You don’t need to worry about tracking licenses. Read more

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June 20, 2024in Marketing Automation, Salesforce Health and Life Sciences Solutions, Salesforce Hospitality Travel and Transportation, Salesforce Public Sector Solutions, Salesforce Sales Cloud
Salesforce and MySQL
18Jun

Salesforce and MySQL

Salesforce CRM houses a wealth of customer data, encompassing interactions, leads, and purchase histories. However, without proper organization, these insights risk being lost in the shuffle. Get a handle on data with Salesforce and MySQL. MySQL, a free, open-source relational database management system (RDBMS) that acts as a digital filing cabinet for structured data, including customer information. Integrating Salesforce CRM with MySQL presents a compelling solution by establishing a seamless bridge between the two systems. This integration enables businesses to efficiently transfer customer data from Salesforce into MySQL, ensuring centralized, accessible, and analyzable data. Imagine having all customer data neatly organized within a single, searchable database, facilitating holistic insights that empower informed decision-making and personalized marketing campaigns. Let’s explore the significant benefits of integrating Salesforce CRM and MySQL, and how this synergy can revolutionize your business operations. Benefits of Integrating Salesforce CRM and MySQL How to Integrate Salesforce CRM and MySQL Integrating Salesforce CRM with MySQL involves leveraging Salesforce APIs for secure data communication and synchronization. Here’s a step-by-step approach: Common Challenges and Solutions Conclusion Integrating Salesforce CRM with MySQL represents a transformative approach to streamline data management and enhance operational efficiency. By combining Salesforce’s robust CRM capabilities with MySQL’s flexible database management, businesses can unlock real-time insights, improve customer engagement, and drive strategic growth initiatives seamlessly. Embrace the power of Salesforce CRM and MySQL integration to stay competitive in today’s data-driven landscape effortlessly. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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June 18, 2024in Salesforce
Salesforce Summer 24 Industries Release
18Jun

Salesforce Summer 24 Industries Release

Industries Salesforce Summer 24 Industries Release Industries solutions shape Salesforce to the needs of your business, reducing the need for you to customize things yourself. Consumer Goods Cloud streamlines delivery and distribution processes with Direct Store Delivery and Van Sales. Optimize service operations in the field with Field Service for Industries. Health Cloud integrates with Milliman Care Guidelines (MCG) to bring industry-standard assessments to Integrated Care Management. Loyalty Management gives marketing managers greater flexibility with Global Promotions Management. Manufacturing Cloud helps manufacturers streamline the process of recovering costs on defective parts from suppliers with Warranty Supplier Recovery. Salesforce for Education helps students plan their degrees better with Intelligent Degree Planning. We also have plenty of changes for Automotive Cloud, Salesforce for Nonprofits, Public Sector Solutions, Industries common features, and much more. Salesforce Summer 24 Industries Release Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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June 18, 2024in Public Sector Solutions, Salesforce, Salesforce for Nonprofits
Automated LinkedIn Prospecting
16Jun

Automated LinkedIn Prospecting

Salesflow, an award-winning LinkedIn outreach automation platform, announces native integrations with a range of popular CRM systems. London, United Kingdom – June 14, 2024 —Automated LinkedIn Prospecting The automated LinkedIn lead generation tool now offers seamless integration with HubSpot, Zapier, Salesforce, and PipeDrive, with further additions expected in the coming months. The firm states that it now takes less than five minutes for clients to begin using LinkedIn automation through their existing CRM platform, allowing them to continue using familiar tools and workflows. More details can be found at https://salesflow.io/automation-software-improve-pipeline/ Salesflow explains that the new CRM integrations have applications for sales teams, small companies, and LinkedIn-as-as-Service agencies. The firm’s award-winning software is designed to automate multiple stages in the LinkedIn lead generation process, allowing teams to focus their energies on the most attractive prospects. According to LinkedIn’s own statistics, over 80% of B2B marketers say that they achieve the greatest results when social selling through the platform, when compared to other social media networks. However, creating an outreach campaign that retains a personal element can be a time-consuming task, which can limit its usefulness for smaller organizations. Salesflow is designed to create highly automated LinkedIn campaigns, while still offering the ability to include unique keywords that make messages more personal. With the new CRM integrations, the firm has progressed the automation several steps further, with the goal of making the process as fast and efficient as possible. “Salesflow is a cloud-based automation tool using static IPs to ensure a secure prospecting outreach while running on autopilot,” a company representative explained. “You can also now set up integrations to get data from LinkedIn sent directly into your CRM system, and you can begin to see new leads filtering through almost immediately.” About Salesflow Peer-to-peer software review site G2 identified Salesflow as a “High Performer” in the lead generation automation category for the spring and summer of this year, and recently upgraded that rating to “Leader” for both the European and US markets. The system is now used by several major organizations, including HubSpot, Verizon, and Visyond. “Salesflow is awesome and is a must-have for B2B social selling,” one company director recently stated. “This brilliant platform saves us a huge amount of time and money on lead generation, it reduces stress, and gets us connected to relevant prospects across our target industries. Best of all, it does all of that really fast.” Interested parties can find more information by visiting https://salesflow.io/automation-software-improve-pipeline/ Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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June 16, 2024in Salesforce
Connect your Marketing Cloud Account to GA4
13Jun

Connect your Marketing Cloud Account to GA4 by June 30, 2024

Starting on June 30, 2024, Google will no longer support its Google Universal Analytics (UA) service. As a result, after this date, Marketing Cloud Google Audiences and Journey Analytics are available only via Google Analytics 4 (GA4). Connect your Marketing Cloud Account to GA4. What you need to do If you haven’t yet migrated to GA4, complete the migration process by June 30, 2024 to maintain functionality. To learn more about the migration process and benefits of migrating to GA4, review Update to Google Analytics 4 Before July 1. If you’ve already migrated your Google Analytics account from UA to GA4, you can access the GA4 solutions available within Marketing Cloud Engagement today. By June 30, complete the following steps to ensure that your org’s journeys remain uninterrupted: Where can I get more information? For more details, see Google Analytics for Marketing Cloud Engagement. If you have questions or need help, open a case with support via Salesforce Help. Google Analytics Integration for Marketing Cloud Engagement Integrate Google Analytics with Marketing Cloud Engagement to use Google Analytics capabilities to track and analyze journey activity. You can also view the resulting metrics directly in Marketing Cloud Engagement. Google’s native authentication creates a secure link between your Marketing Cloud Engagement instance and your Google Analytics account. To use this integration, your Marketing Cloud Engagement account must have the Google Analytics Audiences SKU. You must also have at least a Marketing Cloud Engagement Enterprise 2.0 account. For more information about these requirements, contact your Salesforce account representative. This integration supports Google Analytics properties that are created using the latest version of the Google Analytics platform, known as Google Analytics 4 or GA4. It supports both the free version and the paid Google Analytics 360 enterprise version. You can revoke the integration from a Google Analytics account. For the integration, Google recommends that you designate a primary company account to track all your properties and views. For more information, see the Google Hierarchy of organizations, accounts, users, properties, and views. Before you configure the Google Analytics Integration for Marketing Cloud Engagement: Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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June 13, 2024in Google Analytics, Salesforce, Salesforce Marketing Cloud
Salesforce Driving Change
11Jun

Salesforce Driving Change

Sony Honda Mobility Leverages Salesforce Technology to Enhance Customer Relationships Sony Honda Mobility, a mobility tech startup, is utilizing Salesforce solutions—including Automotive Cloud, Data Cloud, Tableau, and MuleSoft—to deepen its customer relationships through enhanced data and insights. Sony Honda Mobility Inc. is a Japanese joint venture automotive company established by Sony Group Corporation and Honda Motor Company in 2022 to produce battery electric vehicles. The company will market its vehicles under the Afeela brand. Why It Matters: A significant 81% of business leaders report challenges with data fragmentation and silos. This disconnected, disjointed information often leads to immaterial and generic customer interactions, which is problematic as 80% of customers expect superior experiences given the extensive data companies collect. Key Developments: Sony Honda Mobility plans to launch its first electric vehicle in the United States in 2025, followed by Japan in 2026. To scale globally and stand out in the market, the company is empowering its service team with real-time data and insights on customer interactions with its products and services. How Is Salesforce Driving Change Data Cloud: A unified data platform that consolidates application, workflow, and data lake records, making it easier to train AI models, gain business insights, and improve customer relationships. Sony Honda Mobility is leveraging Data Cloud to integrate disparate data seamlessly across applications. MuleSoft API Integration: This integration connects data from Sony Honda Mobility’s vehicle and customer platform to Salesforce, ensuring a cohesive data flow. Automotive Cloud: Inside Automotive Cloud, Sony Honda Mobility now maintains a comprehensive profile of each customer and their vehicle, based on data from Data Cloud. This integration allows for personalized service and experiences at every touchpoint. The platform also streamlines contact center management, query handling, internal FAQ creation, web actions, and ongoing service support for incident and customer information management. Tableau: With Tableau’s visualizations of vehicle operation conditions and service usage status, Sony Honda Mobility can make quicker, more informed decisions about each customer’s needs. Customer Perspective “We aim to elevate our customer service and experiences to new heights. We are confident we can achieve this with Salesforce’s global expertise and proven track record in CRM, trusted AI, and data analytics,” said Yasuhide Mizuno, Chairman and CEO of Sony Honda Mobility. Salesforce Perspective “We are thrilled that Sony Honda Mobility has chosen the scalability, reliability, and expertise of Salesforce technology. By integrating their customer data on a single and trusted platform, we are excited to support Sony Honda Mobility as they scale excellent service to customers worldwide,” said Shinichi Koide, Chairman, President, and Chief Executive Officer of Salesforce Japan. The Result By harnessing Salesforce’s advanced technology, Sony Honda Mobility is poised to revolutionize its customer service and experience, ensuring a more connected, efficient, and personalized interaction for its customers globally. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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June 11, 2024in Einstein 1 Platform, Generative AI, Mulesoft, Salesforce, Salesforce Data Cloud, Salesforce Implementation Services, Salesforce Manufacturing Automotive Energy, Salesforce Tableau
AI-Powered Smarter Media
10Jun

AI-Powered Smarter Media

Transforming Retail Media: Personalization and Faster Monetization with Smarter Media Dentsu, a leading growth and transformation partner, has announced a strategic collaboration with Salesforce, the world’s #1 AI-powered CRM, to launch Smarter Media—an innovative solution designed to accelerate retail media monetization through personalized buying experiences powered by AI. Why Smarter Media Matters With shifting consumer priorities, personalized retail experiences are more critical than ever. Salesforce research highlights that: Smarter Media addresses this growing demand by enabling retailers to quickly adapt, offering tailored buying experiences that strengthen customer loyalty while driving revenue. What is Smarter Media? Smarter Media combines the power of Salesforce’s ecosystem—including Media Cloud, Sales Cloud, and Marketing Cloud Engagement—to deliver an end-to-end retail media solution. The platform assesses a brand’s retail media maturity, identifies gaps, and creates a roadmap to optimize media, technology, and skills. The solution simplifies access to advanced media technology, empowering brands to connect with customers 24/7, expand their customer base, and nurture long-term relationships. Key Features and Benefits 1. Comprehensive Assessment 2. AI-Powered Personalization 3. Built for Retail Media Success 4. Quick and Easy Adoption How Smarter Media Works Smarter Media combines Salesforce Sales Cloud’s leading sales and pipeline management tools with Media Cloud’s Advertising Sales Management application. The result is a solution that seamlessly supports both simple and complex retailer models: Real-World Value Across Retail By addressing challenges like fragmented media strategies and inaccessible technology, Smarter Media delivers transformative value for retailers: Driving Innovation Together Paul Lynch, Integrated Solutions Lead for Commerce and Retail at Dentsu UK&I, shared: “Smarter Media will democratize cutting-edge technology for brands by providing a one-stop solution to create personalized buying experiences. In today’s experience economy, maintaining compelling customer relationships has never been more vital.” Christopher Dean, SVP and GM for Communications, Media & Entertainment at Salesforce, added: “By combining Salesforce Media Cloud’s industry-specific solutions with Dentsu’s creative retail media expertise, we’re making advanced media technology accessible for retailers, helping them thrive in a competitive market.” The Future of Retail Media Smarter Media from Dentsu and Salesforce offers a transformative approach to retail media, empowering brands to deliver personalized experiences, improve customer loyalty, and accelerate revenue growth—all while leveraging cutting-edge AI and automation. With its ability to deliver value in just six months, Smarter Media is the ultimate solution for retailers looking to succeed in today’s fast-paced, customer-centric market. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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June 10, 2024in Data, Salesforce, Salesforce Media Cloud, Technology
AI for Marketing and Retail
09Jun

AI for Marketing and Retail

Salesforce Expands AI Capabilities for Marketing and Retail with Einstein Copilot Salesforce is making waves in the marketing and retail sectors by enhancing its Einstein Copilot feature, bringing advanced AI tools even closer to its users. AI for Marketing and Retail. For those unfamiliar with Salesforce, it offers Einstein 1, a comprehensive platform integrating AI and machine learning across its various applications. Einstein Copilot, a part of this platform, functions as an AI-powered assistant designed to provide real-time assistance, automate tasks, and deliver contextual insights to boost productivity. New Additions: Einstein Copilot for Marketers and Merchants Salesforce has recently announced two exciting additions: Einstein Copilot for Marketers and Einstein Copilot for Merchants. Einstein Copilot for Marketers: Einstein Copilot for Merchants: Availability Einstein Copilot for Marketers is set to be generally available this summer, while Einstein Copilot for Merchants will enter the beta stage in the autumn. Leadership Insight “With the Einstein 1 Platform, we’re giving organizations the power to unify all of their data on one trusted platform,” said Ariel Kelman, President and CMO of Salesforce. “This is the key to getting results from generative AI that are actually useful in driving your business forward.” About Salesforce Founded in 1999, Salesforce is a cloud-based software company renowned as one of the best CRM software providers. With over 72,000 employees globally and an annual revenue of $26.49 billion, Salesforce continues to lead in innovation and customer satisfaction. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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June 9, 2024in Einstein 1 Platform, Generative AI
Improve Patient Care and Trust
09Jun

Improve Patient Care and Trust

A recent survey conducted by Kyruus Health and shared with HealthPayerIntelligence reveals that consumers are demanding more accurate online provider data from payers to enhance access to care. Healthcare solutions from Tectonic and Salesforce improve patient care and trust by improving data accuracy. The survey, fielded by Wakefield Research in April 2024, involved 1,000 healthcare consumers. Nearly three-quarters of respondents (72%) had private health insurance, with Medicare being the second most common form of coverage (18%). The participants represented an even distribution across U.S. regions and age groups, with 57% identifying as women. Payers have historically struggled to maintain up-to-date provider directories, and this survey highlights the significant impact of these challenges. About 30% of consumers reported skipping care due to inaccurate provider information, with 70% of them seeking this data online. Consumers primarily rely on health plan websites or apps for provider information, with 32% naming these platforms as their first resource. Medicaid enrollees were particularly dependent on their plan’s digital resources, with 64% turning to these tools first. Besides health plan websites and apps, consumers also used general internet searches, provider or clinic websites, and healthcare information sites like WebMD. Social media platforms were also popular for care searches, with 77% of users turning to Facebook and 61% to YouTube. The survey also revealed that payers often fail to provide accurate cost predictions. Only 32% of respondents said their health plans offered accurate cost information. Price transparency tools are particularly important to younger generations, with 76% of Millennials and 80% of Gen Z respondents using these tools. However, 40% of Baby Boomers were unsure if their plans even offered such tools. Among those who did use them, 34% found that the tools presented incorrect provider data, with 45% of Gen Z reporting this issue. Inaccurate provider information can lead to significant negative consequences for consumers, including delays in accessing care, difficulties contacting preferred providers, and higher costs. Some consumers even reported accidentally receiving out-of-network care or forgoing care altogether due to these inaccuracies. These experiences not only hinder access to care but also damage consumer trust in their healthcare providers and payers. Overall, 80% of respondents said that inaccurate provider data affected their trust, with 27% losing trust in their health plans and 22% losing trust in their providers. The survey results underscore a clear call to action. Over 60% of consumers, and nearly 75% of Gen Z specifically, want their health plans to provide more accurate data. Tectonic has decades of experience applying Salesforce solutions to health care providers and payers. To address these concerns, the report recommends that health plans take three key steps: First, engage with members through appropriate channels, including social media. Second, unify and validate their provider data to ensure accuracy. Third, introduce self-service capabilities within their digital platforms to empower consumers. Reach out to Tectonic today if your organization needs help applying these three steps. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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June 9, 2024in Mulesoft, Salesforce Health and Life Sciences Solutions, Salesforce Health Cloud, Salesforce Implementation Services, Salesforce Managed Services, Salesforce Optimization
Gen AI Unleased With Vector Database
09Jun

Gen AI Unleased With Vector Database

Salesforce Unveils Data Cloud Vector Database with GenAI Integration Salesforce has officially launched its Data Cloud Vector Database, leveraging GenAI to rapidly process a company’s vast collection of PDFs, emails, transcripts, online reviews, and other unstructured data. Gen AI Unleased With Vector Database. Rahul Auradkar, Executive Vice President and General Manager of Salesforce Unified Data Services and Einstein Units, highlighted the efficiency gains in a one-on-one briefing with InformationWeek. Auradkar demonstrated the new capabilities through a live demo, showcasing the potential of the Data Cloud Vector Database. Enhanced Efficiency and Data Utilization The new Data Cloud integrates with the Einstein 1 platform, combining unstructured and structured data for rapid analysis by sales, marketing, and customer service teams. This integration significantly enhances the accuracy of Einstein Copilot, Salesforce’s enterprise conversational AI assistant. Gen AI Unleased With Vector Database Auradkar demonstrated how a customer service query could retrieve multiple relevant results within seconds. This process, which typically takes hours of manual effort, now leverages unstructured data, which makes up 90% of customer data, to deliver swift and accurate results. “This advancement allows our customers to harness the full potential of 90% of their enterprise data—unstructured data that has been underutilized or siloed—to drive use cases, AI, automation, and analytics experiences across both structured and unstructured data,” Auradkar explained. Comprehensive Data Management Using Salesforce’s Einstein 1 platform, Data Cloud enables users to ingest, store, unify, index, and perform semantic queries on unstructured data across all applications. This data encompasses diverse unstructured content from websites, social media platforms, and other sources, resulting in more accurate outcomes and insights. Auradkar emphasized, “This represents an order of magnitude improvement in productivity and customer satisfaction. For instance, a large shipping company with thousands of customer cases can now categorize and access necessary information far more efficiently.” Additional Announcements Salesforce also introduced several new AI and Data Cloud features: Auradkar noted that these innovations enhance Salesforce’s competitive edge by prioritizing flexibility and enabling customers to take control of their data. “We’ll continue on this journey,” Auradkar said. “Our future investments will focus on how this product evolves and scales. We’re building significant flexibility for our customers to use any model they choose, including any large language model.” For more insights and updates, visit Salesforce’s official announcements and stay tuned for further developments. Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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June 9, 2024in Einstein 1 Platform, Hyperforce, Salesforce, Salesforce Einstein
Dynamic Content Powered Email
08Jun

Dynamic Content Powered Email

Elevating Email Marketing with Dynamic Content Customers don’t want to feel like just another number to your brand. Relying on a generic “batch and blast” email marketing strategy is likely to land you in the customer’s spam filters—or worse, prompt them to unsubscribe. However, with Dynamic Content Powered Email, you can create a relevant and timely experience they’ll remember for all the right reasons. The Power of Personalization In an era where privacy and security dominate the headlines, it’s surprising that 83% of consumers are willing to share personal data for more personalized experiences. This isn’t just an interesting tidbit—it’s proof that people expect and value personalized experiences from brands. This tradeoff—data for personalization—presents a significant opportunity for marketers who can uphold their end of the bargain. Nowhere is this more evident than in the inbox. Dynamic email content allows for the creation of personalized messages that update when the email is opened, meeting readers’ expectations for tailored communication. The Importance of Dynamic Email Content Modern email marketing must prioritize engaging and relevant content to avoid poor performance and potential relegation to spam folders. Recent developments, such as the loss of third-party cookies, make it increasingly challenging to acquire the right data for personalization. Let’s explore some tactics and resources to achieve quick email marketing wins without the heavy lifting, by automating impactful experiences in the inbox. Understanding Dynamic Email Content Dynamic email content, often called live email content, refers to messages that change based on the subscriber’s personal preferences or history with your website. Unlike static ads, dynamic content offers a tailored shopping experience, increasing engagement and fostering brand loyalty. For example, using dynamic elements such as live polls or customized product recommendations can make subscribers feel valued and understood. Interactive emails enhance the overall experience and encourage deeper engagement. Case Studies in Dynamic Email Success Dynamic content engages audiences and prompts action, crucial for both business success and email program health. Email engagement metrics influence whether your emails are delivered to the inbox or spam folder, making engaging content essential for ISP trust. Not just customer trust. Leveraging First- and Zero-Party Data First-party data is now more important than ever. Email provides a direct line to subscribers, enabling the collection of valuable insights into their preferences and behaviors. This data can fuel further personalization efforts. For example, UK hospitality brand icelolly.com used dynamic email content to display searched and abandoned deals, resulting in a 35% higher open rate, a 201% increase in click-through rate, and a 45% increase in conversion rate. Popular Types of Dynamic Email Content Implementing Dynamic Email Content Simply Personalization with dynamic email content doesn’t have to be resource-intensive. No-code solutions or templates can streamline the process, allowing ongoing implementation with minimal effort. For instance, PrettyLittleThing used automation in birthday emails to show the correct star sign content based on the opening date, driving a 38% increase in click-through rates. Dynamic Content Powered Email has emerged as a powerful tool for marketers aiming to meet and exceed consumer expectations. By incorporating dynamic elements—such as live polls, countdown timers, and personalized images—marketers can create engaging, memorable experiences that build stronger customer relationships and drive brand loyalty. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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June 8, 2024in Salesforce

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