Predictive Lead Scoring

11Apr

Predictive Lead Scoring

April 11, 2024in Digital Experience, Einstein Lead Scoring, Einstein Salesforce AI0 Commentsby get-admin

Traditional lead scoring relies on predefined criteria and subjective assumptions, whereas predictive lead scoring (PLS) harnesses machine learning algorithms to analyze extensive data and identify key predictors of lead quality. Traditional lead scoring only learns from data if you revise your scoring methodology for it. Predictive lead scoring constantly reworks the machine learning model based

22Jul

Marketing Cloud Lead Scoring

July 22, 2022in Activation Studio, Google Analytics, Journey Builder, Landing Pages, Marketing, Marketing Automation, Salesforce Marketing Cloudby get-admin

The acquisition of Exacttarget, now known as Salesforce Marketing Cloud, in 2012 caused a stir in the industry. It wasn’t due to Salesforce’s reputation for acquiring top martech products and teams, but rather because Salesforce had predominantly focused on B2B2B, while Exacttarget was firmly established in the B2C realm. Nonetheless, the acquisition also brought in

Predictive Lead Scoring