Skechers Boosts Direct-to-Consumer Sales with Ecommerce Platform Upgrades Skechers, now a global brand in 2024, credits its recent ecommerce platform upgrades for saving time and increasing direct-to-consumer sales. However, it wasn’t always equipped with the right technology to support its massive growth. During Salesforce’s Dreamforce conference in San Francisco, Eric Cheng, Skechers USA Inc.’s director
The life of Salesforce admins is rapidly evolving as artificial intelligence (AI) becomes integral to business operations. Let’s examine the Life of a Salesforce Admin in the AI Era. By 2025, the Salesforce admin’s role will expand beyond managing CRM systems to include leveraging AI tools to enhance efficiency, boost productivity, and maintain security. While
The Third Wave of AI at Salesforce: How Agentforce is Transforming the Landscape At Dreamforce 2024, Salesforce unveiled several exciting innovations, with Agentforce taking center stage. This post explores the key changes and enhancements designed to improve efficiency and elevate customer interactions. Introducing Agentforce Agentforce is a customizable AI agent builder that empowers organizations to
The Future of AI: What to Expect in the Next 5 Years In the next five years, AI will accelerate human life, reshape behaviors, and transform industries—these changes are inevitable. Collaboration Between Humans and AI. For much of the early 20th century, AI existed mainly in science fiction, where androids, sentient machines, and futuristic societies
The AI Revolution in Government: Unlocking Efficiency and Public Trust As the AI boom accelerates, it’s essential to explore how artificial intelligence can streamline operations for government and public sector organizations. From enhancing data processing to bolstering cybersecurity and improving public planning, AI has the potential to make government services more efficient and effective for
What Makes a True AI Agent? Rethinking the Pursuit of Autonomy Unpacking the Core Traits of AI Agents — And Why Foundations Matter More Than Buzzwords The tech industry is enamored with AI agents. From sales bots to autonomous systems, companies like Salesforce and HubSpot claim to offer groundbreaking AI agents. Yet, I’ve yet to
Dreamforce 2024: How John Mulaney, Robot Dogs, and Relevant Programming Took Center StageWhile comedian John Mulaney made headlines at Dreamforce 2024 for playfully roasting Salesforce’s “Trailblazers,” the event was packed with moments that event organizers could learn from. Mulaney’s quips about the “imminently replaceable” workforce in “fleece vests” and his jab that the crowd seemed
Salesforce has announced plans to broaden access to free AI training through its Trailhead online platform, aiming to equip 100,000 additional students with essential AI skills. With AI becoming a transformative technology that nearly every business is investing in, the demand for AI training is rapidly increasing. To meet this need, Salesforce is expanding its
The workforce has undergone significant changes over the last two years. Today’s employees have different motivations, seeking more flexibility and purpose, while also expecting more from corporate leaders. Employees Have Different Motivations. Similarly, customers now demand high levels of personalization and exceptional experiences. How can C-suite executives keep up with these evolving expectations? Our research
Maximizing Salesforce: How to Hire the Right Salesforce Developer Salesforce has revolutionized how businesses manage customer relationships, becoming a cornerstone for enhancing customer service and engagement. However, to fully leverage its potential, skilled professionals are needed to customize and develop the platform to meet specific business needs. Hiring the right Salesforce developer is crucial for
Artificial intelligence (AI) is rapidly gaining traction in the banking and finance sector, with generative AI (GenAI) emerging as a transformative force. Financial institutions are increasingly adopting AI technologies to automate processes, cut operational costs, and boost overall productivity, according to Sameer Gupta, North America Financial Services Organization Advanced Analytics Leader at EY. While traditional
Salesforce Introduces Data Governance for the AI Enterprise Salesforce this month unveiled Data Governance for the AI Enterprise, a comprehensive suite of tools designed to help IT teams navigate the growing regulatory landscape surrounding generative AI. Why it matters: As governments worldwide work to implement stricter rules governing the use of AI, like the EU’s
Salesforce has unveiled a series of innovations in its Marketing Cloud, (Introducing Marketing Cloud Advanced) designed to empower businesses with AI-driven tools and enhanced data capabilities to elevate customer engagement. These new features aim to deepen customer relationships, improve team productivity, and boost operational efficiency. Introducing Marketing Cloud Advanced One of the standout innovations is
Case Study: Salesforce Advanced Forcsting and Streamline Operations Yields Big Change and Bigger Results
Agentforce is how humans with AI drive customer success together, equips organizations with autonomous agents that boost scale, efficiency, and satisfaction across service, sales, marketing, commerce, and more New Agentforce Atlas Reasoning Engine autonomously analyzes data, makes decisions, and completes tasks, providing reliable and accurate results With Agentforce, any organization can build, customize, and deploy
