Follow these recommended practices to optimize your topic profiles in Social Studio effectively:

  • Validate Your Data:
    • After adding keywords, review the results to ensure relevance and minimize irrelevant posts.
    • Monitor brand discussions and adjust the topic profile accordingly.
  • Enhance Keyword Proximity:
    • Use the proximity feature by adding “~” before finalizing keywords.
    • Adjust proximity using the slider, with a maximum setting of 20 words apart.
    • For instance, setting proximity to 5 means both keywords must appear within 5 words of each other in the same post.
  • Avoid Generic Keywords:
    • Prevent off-topic posts by avoiding generic keywords or abbreviations.
    • Specify keywords with modifiers, like using “Healthcare IT” instead of just “IT.”
  • Improve Load Times:
    • Limit the number of keywords to 60 or less in a topic profile.
    • Avoid overusing “DOES NOT CONTAIN” keywords (keep them under 30).
    • Refrain from using short, common keywords or exclusion words like “and,” “the,” or “it.”
  • Utilize Source Groups:
    • Set up source groups at the tenant level and make them public for organization-wide use.
  • Apply Filters:
    • Refine topic profiles by filtering regions, languages, and media types.
  • Regularly Audit Your Topic Profiles:
    • Minimize the number of profiles by auditing their use cases to prevent duplication.
    • Reuse topic profiles for limited use cases and deactivate those no longer needed.
topic profiles social studio
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