Slack Revisited
Benioff’s ambition was to make Slack the central hub for collaboration within Salesforce-centric organizations, seamlessly integrating with Customer 360 and other Salesforce apps to drive automation and cross-functional data sharing. However, Slack’s progress toward this vision has been limited, with features like incident swarming and Slack Sales Elevate falling short of expectations. High turnover in leadership—including three CEOs in 2023 alone—has likely compounded the platform’s challenges.