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Salesforce in a Mega-Data Deal with Informatica

Salesforce in a Mega-Data Deal with Informatica

Since Salesforce announced its acquisition of Slack for $27.7B in late 2020, the cloud software mega-giant has paused its acquisition strategy due to factors like rising interest rates, declining revenues, and a laser focus on profitability. However, recent leaks from The Wall Street Journal and other news publications suggest that Salesforce in a Mega-Data Deal

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Self Service Customer Service

Self Service Customer Service

The importance of effective customer service, particularly through self-service options, cannot be overstated. Both customers and organizations often prefer self-service solutions: customers to avoid waiting on hold and speaking with potentially uninformed agents, and organizations to reduce the load and cost associated with live agent interactions. Despite the clear benefits, the customer experience with self-service

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Paradox of Writing With AI

Paradox of Writing With AI

It seems like some people honestly believe they can spot AI-generated content immediately, but that’s not always the case. Well-written content isn’t inherently AI-generated, and if it is AI-generated, that doesn’t necessarily mean it’s well-written. The quality of writing often depends more on the writer’s skill than the tools they use. Paradox of Writing With

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Gen AI Depends on Good Data

Gen AI Depends on Good Data

Accelerate Your Generative AI Journey: A Call to Action for Data Leaders Generative AI is generating immense excitement across organizations, with boards of directors conducting educational workshops and senior management teams brainstorming potential use cases. They need to keep in mind, Gen AI Depends on Good Data. Individuals and departments are already experimenting with the

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Salesforce Einstein Features

Salesforce Einstein Features

Salesforce Einstein Discover the power of the #1 AI for CRM with Einstein. Built into the Salesforce Platform, Einstein uses powerful machine learning and large language models to personalize customer interactions and make employees more productive. With Einstein powering the Customer 360, teams can accelerate time to value, predict outcomes, and automatically generate content within

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Government CRM System

Government CRM System

Explore How Governments Can Modernize Services for Citizens with Government CRM System What is CRM in Government? CRM (Customer Relationship Management) systems in government streamline administrative tasks, allowing public servants to concentrate on enhancing citizens’ daily lives. Does the US Government Use Salesforce? Salesforce is valuable to the US federal government due to its highly

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Predictive Lead Scoring

Predictive Lead Scoring

Traditional lead scoring relies on predefined criteria and subjective assumptions, whereas predictive lead scoring (PLS) harnesses machine learning algorithms to analyze extensive data and identify key predictors of lead quality.  Traditional lead scoring only learns from data if you revise your scoring methodology for it.  Predictive lead scoring constantly reworks the machine learning model based

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Salesforce Summer '24 Sandbox Preview

Salesforce Summer ’24 Sandbox Preview Announced

The Salesforce Summer ’24 release is coming soon. Salesforce Summer ’24 Sandbox Preview announced this week. Use your sandbox to get early access to new features and test your configurations before the production upgrade. Here’s how: If you still have questions about your sandbox options for Summer ’24, open a support case via Salesforce Help. Salesforce

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Slack and Salesforce

AI in Slack

Introducing AI in Slack If you are unfamiliar with the Slack collaboration tool, learn more here. Incorporating Artificial Intelligence (AI) into Slack marks a significant milestone, one that is a real gamechanger. Slack’s ability to consolidate projects, data, and conversations into one platform has been a time saver for businesses, fostering collaboration and enhancing productivity.

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Public Sector Solutions Record Aggregation

Public Sector Solutions Record Aggregation to Simplify Information Access for Caseworkers Caseworkers often need to review benefit applications and associated benefits for household members to determine eligibility. However, this process can be complex due to the indirect relationship between benefit assignments and party relationship groups. Caseworkers must navigate through multiple objects to access this information,

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Salesforce for Travel, Transportation, and Hospitality

Hotel Salesforce CRM for Hospitality

Salesforce offers hospitality professionals the tools to address marketing, sales, and customer support needs through the Marketing, Service, and Sales Cloud. Hotel Salesforce CRM for Hospitality. Customer Relationship Management (CRM) software tailored for hotels assists in engaging guests, managing reservations, coordinating projects, and streamlining communications. Hotel CRM software simplifies operations within the hospitality sector. Salesforce

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Service and Generative AI

Embark on Your AI Journey

Everywhere you turn, there’s talk of Artificial Intelligence (AI)! Whether you’re just dipping your toes into the AI waters or steadily increasing your knowledge, one thing remains clear: AI is the future of work, and we’re here to guide you through mastering AI skills on Trailhead, Salesforce’s free online learning platform. Embark on Your AI

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