GE Appliances and Mothers’ Milk Bank Northeast Partner to Support Babies and Families with Cutting-Edge Technology
GE Appliances, a leader in home appliances, has announced a transformative partnership with Mothers’ Milk Bank Northeast, a non-profit organization dedicated to providing life-saving pasteurized donor human milk to premature and medically fragile babies. This collaboration is set to revolutionize milk donation tracking and management, providing vital support to vulnerable infants at critical times.
“This initiative is a game-changer for our organization,” said Deborah Youngblood, CEO of Mothers’ Milk Bank Northeast. “The new system enables us to track milk donations more efficiently, manage donor information, and ultimately supply more life-saving milk to infants in need across the country.”
Research confirms that breast milk significantly reduces the risk of life-threatening diseases in fragile newborns, especially those in NICU care. When a mother’s milk is unavailable, donor milk becomes a critical and often life-saving alternative. However, ensuring safe, timely deliveries and maintaining connections with both donors and beneficiaries has been a persistent challenge.
Recognizing the need for a more efficient system, the milk bank partnered with GE Appliances to implement a cloud-based software solution powered by Salesforce. The aim was to streamline donation tracking, improve donor screening, and increase milk availability for families.
The collaboration combines GE Appliances’ expertise in digital transformation and AI with Mothers’ Milk Bank Northeast’s commitment to family support. Leveraging Salesforce technology, they developed a more efficient system for managing milk donations, improving donor screenings, and enhancing milk distribution. Since implementing the new system, the non-profit has seen a 15% increase in milk production, allowing it to provide more milk to families in need and safeguard the health of more infants.
“GE Appliances is redefining how we engage with communities, focusing on skills-based volunteerism to make a transformational impact,” said Anne Limberg, Senior Principal Digital Technology Program Manager at GE Appliances. “We assembled an all-women, global team with expertise in technology and project management to design a custom Salesforce platform tailored to the specific needs of Mothers’ Milk Bank Northeast. This partnership demonstrates how we can leverage our expertise to support essential causes.”
Through Salesforce tools like Experience Cloud, Marketing Cloud, and Sales Cloud, along with GE Appliances’ existing development capabilities, the milk bank’s staff and volunteers are supported throughout the process—from milk collection and pasteurization to distribution in hospitals.
“Salesforce is dedicated to using technology for good,” said Lori Freeman, VP and GM of Nonprofit at Salesforce. “We are proud to collaborate with GE Appliances and Mothers’ Milk Bank Northeast to deliver solutions that positively impact families and support the health of vulnerable infants.”
In addition to the digital solutions, GE Appliances has provided essential cold storage units to ensure the safe preservation of donor milk during distribution.
About GE Appliances
GE Appliances, a Haier company, believes in making “good things, for life.” As creators, thinkers, and makers, we strive to find better ways to improve lives. Our diversity strengthens us, allowing us to better understand and serve our customers and meet their needs.
About Mothers’ Milk Bank Northeast
Mothers’ Milk Bank Northeast is a non-profit organization that collects, pasteurizes, and distributes donor milk to premature and medically fragile babies. Providing over 1.5 million essential feedings annually, the organization serves more than 100 hospitals in the Northeast, playing a critical role in the health of vulnerable infants.
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