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What is the subscriber key?

Salesforce Subscriber Key

What is a Salesforce Subscriber key? A subscriber key is a text field that contains a value that uniquely identifies a subscriber in your Marketing Cloud account. A subscriber key is limited to 254 English characters. Avoid using email addresses as subscriber keys. The subscriber key is also sometimes referred to as the contact key.

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Review Benefit Eligibility When Circumstances Change

Benefits management involves the comprehensive process of identifying, planning, measuring, and tracking benefits from the inception of a program or project investment until the realization of the final projected benefit. Its aim is to ensure that the desired benefits are specific, measurable, agreed upon, realistic, and time-bound. Review Benefit Eligibility When Circumstances Change. Reviewing benefit

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Salesforce Loyalty Management

Salesforce Loyalty Program Explained

Loyalty Management enables you to customize programs that precisely align with the unique needs of your business and customer base. Salesforce, equipped with a flexible platform, aids businesses in reimagining their loyalty strategies. The Salesforce Loyalty Cloud empowers businesses across various industries to effortlessly build intelligent loyalty programs without the need for coding. These programs

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Salesforce CDP

When Was Salesforce CDP Released?

Customer Data Platforms (CDPs) allow marketing organizations to have a single and complete source of truth around their customer data.  Salesforce CDP Released to address this need. Salesforce CDP Released In May 2021, Salesforce launched their own Customer Data Platform (CDP), an enhancement of the product formerly known as Customer Audience 360 (CA360). The customer

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Salesforce Nonprofit Cloud

Advance Your Mission With Salesforce for Nonprofits

Consider the current operational framework of your organization, especially if it lacks a CRM system. Can you envision a more efficient method for tracking contacts, appointments, programs, services, fundraising, events, resources, and all the other vital information your organization requires? Enter Salesforce for Nonprofits, a solution that offers numerous advantages: How does Salesforce for Nonprofits

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Different Ways to Create Cases in Salesforce

What Are the Different Ways to Create Cases in Salesforce?

What are the different ways to create cases in Salesforce? There are four primary methods to generate a case in Salesforce: What are Cases in Salesforce? A case in Salesforce denotes a behavioral event and may involve related Behavior Involvement records. Notably, the Case object serves distinct purposes in EDA compared to standard Salesforce, encompassing

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Data Cloud for Tableau

Data Cloud for Tableau is another valuable tool, allowing organizations to unlock customer data and generate actionable insights at scale. The platform natively connects to integrated, unified data from various sources, including Salesforce instances, facilitating visualization, automation, exploration, and action on data. It simplifies the creation of real-time customer data platforms, aiding in the discovery

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Sales Cloud Einstein

Einstein GPT from Salesforce

Salesforce, the leading global CRM provider, has unveiled Einstein GPT, the world’s first generative AI CRM technology. Engineered to craft personalized content across sales, service, marketing, commerce, and IT interactions, Einstein GPT aims to enhance employee productivity and elevate customer experiences. While Salesforce had previously integrated AI into its ecosystem with Einstein AI, the introduction

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