Citizen Engagement for Tribes


salesforce tribal government mulesoft

Salesforce Tribal Government MuleSoft Experience Cloud Health Cloud


Salesforce
Public Sector Solutions (PSS)
Salesforce
Health Cloud
Salesforce
Experience Cloud
Salesforce
Tribal Nation Solutions
Salesforce
MuleSoft
Salesforce
Marketing Cloud
salesforce tribal government mulesoft

Industry: TribesGovernment & Healthcare


PROBLEM:

  • Disconnected agency systems and a decentralized application intake process for Tribal Services
  • Manual data entry creates an inefficient review process and clerical delays
  • Outdated Citizen Database resulting in a high volume of bad address, mailing returns and a lost opportunity for Citizen engagement
  • Lack of visibility between departments and limited opportunities for identifying critical citizen needs
  • Urgent need to perform Contact Tracing in the face of the COVID-19 Pandemic

SOLUTION:

Implementation of Salesforce Public Sector Solutions (PSS), Health Cloud, Experience Cloud, Marketing Cloud & MuleSoft:

  • Citizen Portal to allow Tribal Citizens to securely register and apply for various programs / services / assistance
  • Enable Tribal Employees to process and approve applications leveraging integrated eligibility and automated workflows
  • Established a bi-directional interface with the Tribal Registry / Enrollment database
  • Integration with Melissa.com for Address Verification and Salesforce Maps for Jurisdiction Eligibility
  • Migrated Email Subscribers and all Email Campaigns to Marketing Cloud
  • Integration with Cerner EHR for COVID-19 Positive SMS Notification and Contact Tracing Workflow Automation

RESULTS:

  • Over 300,000 Registered Citizens and $600M in Direct Assistance processed during the COVID-19 Pandemic
  • Over 16 Programs transformed from paper-based applications to secure digital apps with built-in rules and automation
  • 8 Departments processing applications digitally and using Email and SMS engagement to provide Citizens with real-time updates
  • Automated Engagement Journeys for Tribal Applicants and Real-time personalization and dynamic content for all subscribers
  • Test Result Notifications for COVID-19 Positive Patients with fast turnaround on Contact Tracing activities
salesforce tribal government mulesoft
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