Salesforce Customer Data Cloud Archives -
marketing growth channels in 2022

Marketing Growth Channels in 2022

In their quest for multichannel engagement, marketers are integrating push and mobile messaging alongside email campaigns. Despite these additions, email marketing remains the predominant player. According to Salesforce Marketing Cloud product data, which draws from trillions of message sends, email usage has seen a year-over-year increase, comprising 80% of all outbound messaging. Additionally, the volume

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Salesforce Data Cloud

Salesforce Data Cloud vs Snowflake

A Comprehensive Comparison In the today’s data-driven world, businesses increasingly turn to cloud-based data platforms for managing, analyzing, and deriving insights from their customer data. Among the prominent options available, Salesforce Data Cloud and Snowflake stand out from the crowd. While both platforms offer robust capabilities, they exhibit distinct strengths and weaknesses. This insight looks

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Salesforce Logo

Spring ’24 Enhancements to Salesforce Analytics, Data Cloud, Einstein, and Net Zero Cloud

Discover the Spring ’24 Enhancements to Analytics Data Cloud Einstein and Net Zero Cloud Enhancements to Salesforce Analytics, Data Cloud, Einstein, and Net Zero Cloud in Spring’24. Reports and Dashboards for Data Cloud Enhancements Analytics Create custom report types, more core semantics, calculated insights, and date and time formulas. Analytics Collection Components Analytics Curate related

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Salesforce Einstein Copilot

What’s Included in Einstein Copilot Studio?

By Tectonic’s Salesforce Marketing Consultant, Shannan Hearne Christmas came early this year with Salesforce’s announcement of Einstein Copilot Studio. Einstein Copilot Studio will encompass the following features: Like1 Related Posts A World Series Lesson for Your Business The Houston Astros won the World Series last night.  The first time the organization has won the World

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Salesforce Copilot

Spring ’24 Release in Salesforce Einstein and Data Cloud

Revolutionizing Data Management with Salesforce’s Einstein and Data Cloud While Artificial Intelligence (AI) has taken the spotlight, there’s an unsung hero eagerly waiting for its moment – Salesforce’s Data Cloud, formerly known as Genie. This product, a source of pride for Salesforce, is set to play a crucial role in powering AI on the Einstein

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How Good is Our Data

How Data Cloud and Salesforce Success Depend on Data Quality

Optimizing AI’s Impact on Your Business: The Crucial Role of Data Quality in Salesforce In the ever-evolving digital landscape, the convergence of data quality and artificial intelligence (AI) is a linchpin for organizational success. Success depends on data quality within the Salesforce ecosystem. The synergy between Einstein, an advanced AI system, and Data Cloud underscores

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Salesforce CDP

Utilizing a CDP

In the current digital landscape, customer data stands as a pivotal asset for organizations aiming to craft personalized and targeted experiences. Yet, the primary challenge for utilizing a CDP lies in the aggregation and consolidation of this data, often dispersed across a multitude of sources. This is where the significance of Customer Data Platforms (CDPs)

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Slack and AI

Just When You Thought We Were GPT’d Out, Here Comes Slack and Generative AI

Since its public introduction in 2014, Slack has transformed from its original concept, a searchable log of all conversation and knowledge, into a comprehensive productivity platform that has reshaped how work and co-working is conducted. Get ready! Here comes Slack and Generative AI! In a recent release, Salesforce Slack unveiled a next-generation platform. A platform

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Salesforce Data Cloud

Salesforce Data Cloud Explained

Salesforce Data Cloud, previously recognized as Salesforce CDP/Genie, made its debut at Dreamforce 2022, hailed by Salesforce as one of the most significant innovations in the company’s history. A hyperscale data platform built into Salesforce. Activate all your customer data across Salesforce applications with Data Cloud. Data Cloud facilitates the intake and storage of real-time

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Salesforce Flow

Einstein GPT Integration with Flow and Data Cloud Now Available

Salesforce has recently unveiled exciting new capabilities for Flow, Einstein GPT Integration with Flow and Data Cloud. Introducing Einstein GPT and Data Cloud features to its growing family of automation tools. This development empowers everyday administrators, eliminating the need for extensive engineering teams to harness large datasets for automation purposes. The groundbreaking aspect lies in

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