While many organizations are still building their data platforms, Salesforce Data Cloud Pioneer has made a significant leap forward. By seamlessly incorporating metadata integration, Salesforce has transformed the modern data stack into a comprehensive application platform known as the Einstein 1 Platform. Led by Muralidhar Krishnaprasad, executive vice president of engineering at Salesforce, the Einstein
Salesforce and Workday Partner to Launch AI-Powered Employee Service Agent Salesforce (NYSE: CRM), the leading AI CRM platform, and Workday, Inc. (NASDAQ: WDAY), a leader in enterprise cloud applications for finance and HR, today announced a strategic partnership to develop a new AI-powered employee service agent. This solution will enhance employee experiences by automating routine
The Smithsonian already embraces technology through its Open Access Initiative. ousing 2D and 3D renders of collections it provides access to over 20 museums. Enter Salesforce and Smithsonian Data Cloud. The world’s largest network of research, museum, and education facilities, the Smithsonian Institution, manages over 150 million collections across its 21 museums, the National Zoo,
Tableau’s first generative AI assistant is now generally available. Generative AI for Tableau brings data prep to the masses. Earlier this month, Tableau launched its second platform update of 2024, announcing that its first two GenAI assistants would be available by the end of July, with a third set for release in August. The first
Insider risk and data protection company Next DLP has unveiled its new Secure Data Flow technology, designed to enhance data protection for customers. Integrated into the company’s Reveal Platform, Secure Data Flow monitors the origin, movement, and modification of data to provide comprehensive protection. Data Protection Improvements from Next DLP. This technology can secure critical
Elevate Customer Experiences in Travel, Tourism & Hospitality Outstanding customer service is crucial for a positive travel experience. Customers expect personalized recognition and VIP treatment, necessitating enhanced personalization in communications and experiences across marketing, sales, and customer service. Salesforce Hotel Sales Enablement Salesforce provides a dynamic CRM platform tailored to the travel industry, featuring sales
Lessons Learned from a Decade in Data Science Over the past ten years, working in analytical roles at various companies—from a small fintech startup in Europe to high-growth pre-IPO scale-ups like Rippling and big tech firms such as Uber and Meta—has provided a wealth of insights. Each company had a unique data culture and view
It feels like you’ve found “the holy grail” — a customer ready for a long-lasting brand relationship built on personalized marketing leading to customer loyalty. But then, just as quickly as the sparks fly, they fizzle out. Engagement plummets, and those once-enthusiastic customers cool or even disappear. What went wrong? Marketing Personalization Explained. In the
Salesforce Data Cloud: Debunking Myths and Unveiling Facts If you’ve been active on LinkedIn, attending recent Salesforce events, or even watching a myriad of sporting events, you’ve likely noticed that Salesforce has evolved beyond just CRM. It’s now CRM + DATA + AI. Although Salesforce has always incorporated these elements, with Einstein AI and data
Salesforce’s Summer 24 release updates are designed to help teams work more efficiently with innovations in data, AI, CRM, and trust. These updates aim to save businesses time and enhance the end-user experience with improved search results, personalized experiences, and more. Highlights of Salesforce’s Summer 2024 Updates Activate and Publish a Store Without a Custom
Siloed data slows communication, delays data-driven insights, and creates extra work. Learn ways for Breaking Down Data Silos with Zero Copy Data Federation. Overview In today’s data-driven business world, organizations amass vast amounts of data across various touchpoints, centralizing it in data warehouses or lakes to derive business insights. While this data is primarily used
Leveraging New Features and Connectors in Salesforce’s Data Cloud Salesforce’s Data Cloud is rapidly evolving with continuous updates and new functionalities, including AI advancements. Keeping pace with these changes can be challenging. This insight explores the latest features and how to effectively utilize them to enhance your Salesforce environment. Data Cloud Features and Connectors. Are
Oracle announced last week that it is exiting the advertising business and will sunset its adtech by September 30. While the announcement is not surprising given the massive layoffs in 2022 affecting Oracle Advertising teams, the rapidity of Oracle Advertising’s decline is a clear indicator of how swiftly the digital advertising landscape can evolve. This
Salesforce’s Focus on Data Cloud Amid Challenging Macro Environment Salesforce is concentrating on its Data Cloud solutions while navigating a challenging macroeconomic landscape after reporting a weaker-than-expected first quarter. Salesforce Focuses on Data Cloud In a recent note, Baird analysts Rob Oliver and Patrick Schulz highlighted Salesforce’s emphasis on its Data Cloud solution: “Salesforce is
Salesforce CRM announced today its expansion into the life sciences sector with the launch of a new cloud platform designed to enhance engagement between medical technology providers, pharmaceutical companies, patients, and healthcare professionals. The Salesforce Life Sciences Cloud platform, now available, integrates advanced artificial intelligence capabilities from the Einstein 1 Platform. These AI capabilities aim
